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FE 50 มม. F1.2 GM (SEL50F12GM)

Model: SEL50F12GM
65,990 THB68,990 THB
1

1. Prices indicated refer to Suggested Retail Price which includes VAT and may change from time to time without prior notice.

Point: 3300
2

2. Points indicated is based on purchase amount and may change from time to time without prior notice.

  • Overview

    เลนส์ที่หลายคนรอคอย G-Master SEL50F12GM พร้อมให้คุณเป็นเจ้าของแล้ว!! (สินค้าพร้อมส่ง)


    #Sony #SonyStoreThailand #SEL50F12GM # SEL50F12GM_TH #5thAnniversary
    #SonyStoreOnline

    Introducing FE 50mm F1.2 GM | Sony | Lens

    👉https://www.youtube.com/watch?v=Q3RFSS7vNTY

    ความเร็วและความละเอียดใหม่ในเลนส์ F1.2

    ไพรม์เลนส์ 50 มม. F1.2 G Master ถือเป็นความใฝ่ฝันของผู้สร้างด้วยรูรับแสงสูงสุด F1.2 ที่ไม่เพียงช่วยให้ถ่ายภาพในสภาพแสงได้หลากหลายมากขึ้น แต่ยังให้การผสมผสานอันยอดเยี่ยมของความละเอียดสูง โบเก้ G Master ที่สวยงาม และออโต้โฟกัสที่เห็นได้ชัด และยังมีขนาดกะทัดรัดและน้ำหนักเบาเป็นพิเศษเพื่ออิสระในการสร้างสรรค์ใหม่

    ความละเอียด G Master ที่ไม่ลดทอนประสิทธิภาพ

    FE 50 มม. F1.2 GM ที่กะทัดรัดและเบาเป็นตัวเลือกที่ดีที่สุดสำหรับผู้สร้างที่มุ่งมั่น ชิ้นเลนส์ XA (extreme aspherical) และเทคโนโลยีขั้นสูงอื่นๆ รวมกันเพื่อให้ได้ความละเอียดและคอนทราสที่ไม่ธรรมดาจากศูนย์กลางภาพจนถึงขอบ Nano AR Coating II ของ Sony ช่วยลดแสงจ้าและภาพซ้อนในขณะที่กลไกโฟกัสแบบลอยตัวจะให้ความคมชัดสูงสุดในทุกระยะโฟกัส

    โบเก้ G Master ที่ละเอียดและนุ่มนวล

    ชิ้นเลนส์ XA และการควบคุมความคลาดเคลื่อนทรงกลมที่ละเอียดอ่อนในขั้นตอนการออกแบบและการผลิตทำให้ได้โบเก้ G Master ที่สวยงามซึ่งสามารถทำให้ภาพบุคคลและวัตถุอื่นๆ ดูโดดเด่นโดยเฉพาะอย่างยิ่งเมื่อมีระยะชัดลึกที่ตื้นที่รูรับแสง F1.2 สูงสุดของเลนส์ กลไกรูรับแสง Circular แบบ 11 ใบมีดช่วยให้โบเก้ทรงกลมที่สวยงามมากขึ้น

    AF และการ Tracking ได้รวดเร็ว แม่นยำ และเงียบ

    มั่นใจได้ถึงการโฟกัสที่รวดเร็วและแม่นยำแม้จะมีระยะชัดลึกที่ตื้นมากเพียง 50 มม. F1.2 XD (extreme dynamic) Linear Motors สี่ตัวให้การขับเคลื่อนที่ราบรื่นเพื่อจัดตำแหน่งกลุ่มโฟกัสขนาดใหญ่และหนักเพื่อ AF ที่รวดเร็วและแม่นยำ เทคโนโลยีเลนส์ E-mount ดั้งเดิมของ Sony ช่วยให้คุณมั่นใจถึงประสิทธิภาพสูงสุดจากบอดี้ E-mount สำหรับทั้งภาพนิ่งและเคลื่อนไหว

    ความคล่องตัวระดับมืออาชีพ

    เส้นผ่านศูนย์กลาง87มม.(3-1/2 นิ้ว) ความยาว108มม.(4-3/8 นิ้ว)และมีน้ำหนักเพียง 778 กรัม(27.5 ออนซ์) FE 50มม. F1.2 GM สามารถใช้กับบอดี้ E-mount ที่กะทัดรัดและประสิทธิภาพสูงเพื่อสร้างระบบที่คล่องตัวและใช้งานได้ยอดเยี่ยมสำหรับนักถ่ายภาพที่จริงจัง ชิ้นเลนส์ XA สามชิ้นและ XD Linear Motors สี่ตัวในเลนส์ที่มีรูรับแสงขนาดใหญ่มีขนาดกะทัดรัดอย่างน่าทึ่งให้ศักยภาพในการสร้างสรรค์ที่ชั้นเลิศ

    การควบคุมและความน่าเชื่อถือระดับมืออาชีพ

    ปุ่มล็อคโฟกัสสองปุ่ม สวิตช์โหมดโฟกัส แหวนปรับโฟกัส วงแหวนรูรับแสงที่มีสวิตช์หยุดการคลิกแบบสลับได้และการควบคุมอื่นๆ ช่วยให้การทำงานเป็นไปอย่างราบรื่น คุณสามารถกำหนดปุ่มล็อคโฟกัสให้กับฟังก์ชั่นอื่นผ่านเมนูกล้องได้ Linear Response MF ช่วยให้มั่นใจว่าวงแหวนโฟกัสจะตอบสนองเป็นเส้นตรงต่อการโฟกัสด้วยตัวเอง กันฝุ่นและความชื้นได้อย่างมีประสิทธิภาพ และการเคลือบฟลูออรีนชิ้นส่วนด้านหน้าช่วยเพิ่มความน่าเชื่อถือ

     

  • Online Shopping FAQ

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    Questions about your Orders

    Q. How do I know if my purchase has been confirmed?

    A. Upon confirmation of your order, you will receive a confirmation email with the order number. Should you not receive this email confirmation, please contact us for more assistance.

     

    Q. Can I see the status of my order in My Account?

    A. Absolutely! Simply log in to your account and check out your existing orders under the “My Orders” section. Orders that have been shipped out will have a tracking number available.

     

    Q. How do I track my order?

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    Questions about Payment

    Q. What payment methods are accepted?

    A. To bring you the best online shopping experience, we offer multiple payment methods:

    • Credit Card
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    • 0% Installment Payment Plan (applicable for SCB Bank, Krungsri Bank, KTC and Bangkok Bank currently)
    • iBanking
    • Bank Transfer

    Q. Will I receive communication of my payment status?

    A. An email notification on whether your payment was successful will be sent to you once your order has been confirmed and verified.

     

    Q. Will my credit card details be stored in My Account?

    A. As we give absolute priority to the security of your personal and financial information, we do not request for you to store your credit card details nor do we store them.

     

    Q. Which credit cards are accepted for payment?

    A. Sony Store, Online accepts all major credit cards supported by VISA and MasterCard.

    Questions about Returns & Refunds

    Q. Can I change/return my purchased product?

    A. Should you not be satisfied with the purchased product or you've received your order wrongly, please check out the returns process below:

    • All products must be purchased from Sony Store Online (Thailand). Receipt / tax invoice with the trackable order number is required.
    • Returns and/or exchanges are only available for products that are deemed to be damaged in transit (ie: before you received it). In case of defective or out of order goods, goods return must be done within 7 days of receiving. After 7 days, goods return will not be accepted.
    • Products must be returned in the original packaging, and should include any free gifts, warranties, manuals, and other accessories that came together with your item.
    • Shipping and handling fees cannot be refunded unless a replacement item is shipped out due to being damaged in transit, or faulty when opened.
    • In case of refund, it will be based on value of the product at the date of sale only (per the price on the receipt).

    REMARKS: The company reserves the right to refuse any goods return or refund if the case does not meet the above requirements.

     

    Q. How soon can Sony process my return request?

    A. You will receive a response from Sony within 3 working days.

     

    Q. How do I get a refund?

    A. If deemed faulty or damaged before you received your order, Sony will happily replace your purchase with a new item. No additional shipping charges will be added to your order and we’ll help arrange for the replacement to be shipped back to us.

    If you would prefer us to refund you, please contact us within 7 days after you've received the product to provide us the details for refund according to Sony's terms and conditions.

    For items where an incorrect colour, style or model has been delivered, as long as the item is in its original packaging, Sony will provide an exchange. No exchange will be issued until the item has been returned and inspected, according to Sony’s return policy.

     

    Q. What if I change my mind?

    Please choose carefully as refunds and returns are not provided for change of mind.

     

    Q. Will my redeemed points be refunded if I cancel my order?

    A. The redeemed points of your purchase will be fully refunded to your member account when the products and services are cancelled. Terms and conditions apply.

      

    Questions about Delivery

    Q. How much does delivery cost?

    A. For any purchase from Sony Store Online (Thailand) of 2,000 baht and above, delivery fee is FREE regardless of the size of the item, be it TV or an audio device.

     

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    Q. Do you ship overseas?

    A. Shipping is only available to customers within Thailand only.

     

    Q. What is the expected delivery time?

    A. We are usually able to dispatch your items within 3 working days, if items are in-stock and fully paid. Orders received on Saturday and Sunday may take longer as it will only be processed on the next working day.

    During sale/promotion period, we may experience a huge influx of orders which may mean a delay. Please allow us to dispatch your items usually within 5 working days.

    REMARKS: Should payment not be cleared, there may be a delay on delivery of your order.

     

    Q. What notifications will I get about delivery?

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    Q. What should I do if I have not received my item?

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    Q. I ordered multiple items, but I only received partially. Where are my other items?

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    Q. Can I prearrange the date I want to receive my delivery?

    A. We apologize that we are unable to accommodate specific delivery time requests at the moment. If you are not available at the time of your delivery attempt, our delivery team will try to re-deliver to you at another time. However, in the case of more than 2 unsuccessful delivery attempts, shipping fee will be charged for the next attempt.

     

    Q. Do you deliver during weekends and holidays?

    A. Our delivery team may attempt deliveries during the weekend, and on some holidays. However, if you are not available at the given address on the weekend, please contact the delivery staff who would have contacted you before the parcel is delivered.

     

    Q. I have already ordered but need my order now, can Sony speed up the delivery?

    A. Unfortunately, we are unable to expedite the delivery of orders. However, we will in our best effort deliver your parcel within the indicated delivery time. 

     

    Q. Can Sony deliver the items to my office?

    A. Yes, we will deliver your order to the address you provided during checkout, regardless whether it is your home address or office address, as long as it is within Thailand.

     

    Q. What if I am not at home when the package arrives?

    A. If you’re unavailable to receive your package when it arrives, the delivery team will attempt to re-deliver it to you on the next working day. Please note that it is currently not possible to request for a specific delivery day and/or timing (even for re-deliveries).

     

    Q. My goods were damaged while being delivered, what do I do?

    A. We understand the disappointment in opening a new product only to see it broken. Please refuse to accept the product from the delivery staff immediately once you notice that the product packaging has some defects and please contact us right away.

    Questions about your Wishlist

    Q. What is my Wishlist?

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    A. In your account section, you will be able to save your favourite Sony products by clicking on the “heart-shaped” icon. This feature will make it easy to shop and come back to your favourites later.

    Questions about Products

    Q. How do I get my product repaired?

    A. You may return goods we have delivered to you for repair by contacting our service team here. We understand that sometimes large items (TVs & stereos) cannot be shipped easily so our service team will happily arrange an inspection.

    Sony will assess and repair products within a reasonable time. This time frame will be communicated via the service team but may vary due to part availability or fault diagnosis. Where possible, all fees (labour, freight, assessment) will be communicated for purchases not covered by manufacturer’s warranty. Where a fault is not found, there may be a service fee involved.

     

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    Q. Are these products locally sourced, or parallel imported?

    A. All products sold through Sony Thai Co., Ltd. are authentic and sold directly from the manufacturer and are not parallel imports.

    Questions about Coupon Codes

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    Q. Can I redeem my Sony Store loyalty points together with the coupon code in the same order?

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  • Highlight

    Premium G Master Series Standard prime lens

    Three XA elements for high resolution throughout the image area

    Sony Nano AR Coating II to eliminate flare and ghosting

    XD Linear Motor offering excellent response and low vibration for fast, precise, quie

    Focus hold button and other features support professional shooting needs

    Minimum Focus Distance

    0.4 m (1.32 ft)

    Maximum Magnification ratio (x)

    0.17

    Filter Diameter (mm)

    72

    Weight

    778 g (27.5 oz.)

  • Specifications

    Lens Specifications

    Mount

    Sony E-mount

    Format

    35mm full frame

    Focal-Length (mm)

    50

    Focal Length (35mm) (APS-C)

    75

    Lens Groups / Elements

    10-14

    Angle of View (35mm)

    47°

    Angle of View (APS-C)

    32°

    Maximum aperture (F)

    1.2

    Minimum Aperture (F)

    16

    Aperture Blades

    11

    Circular Aperture

    Yes

    Minimum Focus Distance

    0.4 m (1.32 ft)

    Maximum Magnification ratio (x)

    0.17

    Filter Diameter (mm)

    72

    Image stabilization (SteadyShot)

    - (body-integrated)

    Zoom system

    -

    Teleconverter compatibility (x1.4)

    -

    Teleconverter compatibility (x2.0)

    -

    Hood Type

    Round shape, bayonet type

    Size & Weight

    Dimensions (D x L)

    87 x 108 mm (3-1/2 x 4-3/8 in.)

    Weight

    778 g (27.5 oz.)

  • Features
    50mm F1.2 “standard” G Master prime lens

    50mm F1.2 “standard” G Master prime lens

    With breathtaking G Master resolution and bokeh plus outstanding AF performance in a remarkably compact, lightweight design, the first 50mm F1.2 lens in the α lineup is an excellent choice for day-to-day applications. Whether you’re shooting stills or movies, this lens can take your creativity and expression to new heights.

    Image-wide sharpness from F1.2

    Image-wide sharpness from F1.2

    Resolution and contrast are outstanding throughout the aperture range, right up to F1.2. Three XA (extreme aspherical) lens elements in an advanced optical path subdue overall aberration, and other advanced optical technologies minimize chromatic aberration in a lens that is surprisingly compact and lightweight.

    Learn more about XA lenses

    Compact mobility means creative freedom

    Compact mobility means creative freedom

    Large-aperture lenses are often large and heavy. The FE 50mm F1.2 GM is only 87 x 108 mm (3-1/2 x 4-3/8 in.) and weighs just 778 grams (27.5 oz.). State-of-the-art optics plus Sony’s amazing XD Linear Motors and mechanical design come together in a convenient, mobile lens for any shooting situation.

    Smooth, refined G Master bokeh

    Smooth, refined G Master bokeh

    Three XA (extreme aspherical) elements with 0.01-micron surface precision, plus painstaking spherical aberration control at the design and manufacturing stages, contribute to gorgeous G Master bokeh that can really make portrait and other subjects stand out, especially at the lens’s maximum F1.2 aperture.

    Learn more about XA lenses

    Bokeh-enhancing 11-blade circular aperture

    Bokeh-enhancing 11-blade circular aperture

    A new 11-blade circular aperture mechanism contributes to beautiful bokeh. Circular highlights are exquisitely rendered too, further enhancing the widely acclaimed beauty of G Master bokeh. Out-of-focus backgrounds are smoother and more pleasing in just about any situation and lighting.

    Learn more about Circular Aperture 

    Nano AR Coating II ensures clear images in backlit scenes

    Nano AR Coating II ensures clear images in backlit scenes

    Sony’s Nano AR Coating II helps to achieve clear, well-defined images even in strong sunlight and backlighting. This advanced coating is evenly applied to entire element surfaces, effectively minimizing internal reflections so that flare and ghosting do not occur. 

    Learn more about Nano AR Coating II

    Close-ups with stunning bokeh

    Close-ups with stunning bokeh

    0.4 meter (1.32 ft) minimum focus and 0.17x maximum magnification deliver extra close-up flexibility for both stills and movies. XA (extreme aspherical) lens elements and a floating focus mechanism make it possible to achieve pinpoint sharpness while taking advantage of creamy F1.2 background bokeh at any focusing distance.

    Learn more about Floating Focusing

    XD Linear Motors achieve fast, precise, quiet AF and tracking

    XD Linear Motors achieve fast, precise, quiet AF and tracking

    Fast, accurate focus is assured even with shallow F1.2 depth of field. Four XD (extreme dynamic) Linear Motors deliver high thrust to position the large, heavy focus groups for precision AF and tracking. High resolution is maintained at all focusing distances with the full AF speed and precision of E-mount bodies, for both stills and movies.

    Learn more about XD Linear Motors

    Natural, linear manual focus response

    Natural, linear manual focus response

    Linear Response MF ensures that the focus ring responds directly and linearly to subtle control when focusing manually. Focus ring rotation translates directly to a corresponding change in focus, so control feels immediate and precise. Linear Response MF enhances manual focus control for both stills and movies.

    Learn more about Linear Response MF

    Customizable focus hold button and more for advanced control

    Customizable focus hold button and more for advanced control

    Focus hold buttons located on the top and side of the lens can be assigned to a number of other functions via a camera body menu, providing direct access to functions that are vital to the user’s personal workflow, including right/left eye selection for Eye AF on bodies that support that feature. 

    Learn more about Focus Hold Button

    Aperture ring with click on/off switch

    Aperture ring with click on/off switch

    An aperture ring is also provided for direct, intuitive aperture control. A handy switch allows the aperture ring click stops to be turned off for quiet movie shooting.

    Learn more about Iris/Aperture Click Switch

    Dust and moisture resistant design

    Dust and moisture resistant design

    A dust and moisture resistant design provides the reliability needed for outdoor use in challenging conditions.

    Learn more about Dust and Moisture Resistant Design

    Fluorine front element coating

    Fluorine front element coating

    The front lens element features a fluorine coating that repels water, oil, and other contaminants, while making it easier to wipe off any contaminants or fingerprints that do become attached to the lens surface.

    Learn more about fluorine coating

  • Support
  • Overview
    • Overview

      เลนส์ที่หลายคนรอคอย G-Master SEL50F12GM พร้อมให้คุณเป็นเจ้าของแล้ว!! (สินค้าพร้อมส่ง)


      #Sony #SonyStoreThailand #SEL50F12GM # SEL50F12GM_TH #5thAnniversary
      #SonyStoreOnline

      Introducing FE 50mm F1.2 GM | Sony | Lens

      👉https://www.youtube.com/watch?v=Q3RFSS7vNTY

      ความเร็วและความละเอียดใหม่ในเลนส์ F1.2

      ไพรม์เลนส์ 50 มม. F1.2 G Master ถือเป็นความใฝ่ฝันของผู้สร้างด้วยรูรับแสงสูงสุด F1.2 ที่ไม่เพียงช่วยให้ถ่ายภาพในสภาพแสงได้หลากหลายมากขึ้น แต่ยังให้การผสมผสานอันยอดเยี่ยมของความละเอียดสูง โบเก้ G Master ที่สวยงาม และออโต้โฟกัสที่เห็นได้ชัด และยังมีขนาดกะทัดรัดและน้ำหนักเบาเป็นพิเศษเพื่ออิสระในการสร้างสรรค์ใหม่

      ความละเอียด G Master ที่ไม่ลดทอนประสิทธิภาพ

      FE 50 มม. F1.2 GM ที่กะทัดรัดและเบาเป็นตัวเลือกที่ดีที่สุดสำหรับผู้สร้างที่มุ่งมั่น ชิ้นเลนส์ XA (extreme aspherical) และเทคโนโลยีขั้นสูงอื่นๆ รวมกันเพื่อให้ได้ความละเอียดและคอนทราสที่ไม่ธรรมดาจากศูนย์กลางภาพจนถึงขอบ Nano AR Coating II ของ Sony ช่วยลดแสงจ้าและภาพซ้อนในขณะที่กลไกโฟกัสแบบลอยตัวจะให้ความคมชัดสูงสุดในทุกระยะโฟกัส

      โบเก้ G Master ที่ละเอียดและนุ่มนวล

      ชิ้นเลนส์ XA และการควบคุมความคลาดเคลื่อนทรงกลมที่ละเอียดอ่อนในขั้นตอนการออกแบบและการผลิตทำให้ได้โบเก้ G Master ที่สวยงามซึ่งสามารถทำให้ภาพบุคคลและวัตถุอื่นๆ ดูโดดเด่นโดยเฉพาะอย่างยิ่งเมื่อมีระยะชัดลึกที่ตื้นที่รูรับแสง F1.2 สูงสุดของเลนส์ กลไกรูรับแสง Circular แบบ 11 ใบมีดช่วยให้โบเก้ทรงกลมที่สวยงามมากขึ้น

      AF และการ Tracking ได้รวดเร็ว แม่นยำ และเงียบ

      มั่นใจได้ถึงการโฟกัสที่รวดเร็วและแม่นยำแม้จะมีระยะชัดลึกที่ตื้นมากเพียง 50 มม. F1.2 XD (extreme dynamic) Linear Motors สี่ตัวให้การขับเคลื่อนที่ราบรื่นเพื่อจัดตำแหน่งกลุ่มโฟกัสขนาดใหญ่และหนักเพื่อ AF ที่รวดเร็วและแม่นยำ เทคโนโลยีเลนส์ E-mount ดั้งเดิมของ Sony ช่วยให้คุณมั่นใจถึงประสิทธิภาพสูงสุดจากบอดี้ E-mount สำหรับทั้งภาพนิ่งและเคลื่อนไหว

      ความคล่องตัวระดับมืออาชีพ

      เส้นผ่านศูนย์กลาง87มม.(3-1/2 นิ้ว) ความยาว108มม.(4-3/8 นิ้ว)และมีน้ำหนักเพียง 778 กรัม(27.5 ออนซ์) FE 50มม. F1.2 GM สามารถใช้กับบอดี้ E-mount ที่กะทัดรัดและประสิทธิภาพสูงเพื่อสร้างระบบที่คล่องตัวและใช้งานได้ยอดเยี่ยมสำหรับนักถ่ายภาพที่จริงจัง ชิ้นเลนส์ XA สามชิ้นและ XD Linear Motors สี่ตัวในเลนส์ที่มีรูรับแสงขนาดใหญ่มีขนาดกะทัดรัดอย่างน่าทึ่งให้ศักยภาพในการสร้างสรรค์ที่ชั้นเลิศ

      การควบคุมและความน่าเชื่อถือระดับมืออาชีพ

      ปุ่มล็อคโฟกัสสองปุ่ม สวิตช์โหมดโฟกัส แหวนปรับโฟกัส วงแหวนรูรับแสงที่มีสวิตช์หยุดการคลิกแบบสลับได้และการควบคุมอื่นๆ ช่วยให้การทำงานเป็นไปอย่างราบรื่น คุณสามารถกำหนดปุ่มล็อคโฟกัสให้กับฟังก์ชั่นอื่นผ่านเมนูกล้องได้ Linear Response MF ช่วยให้มั่นใจว่าวงแหวนโฟกัสจะตอบสนองเป็นเส้นตรงต่อการโฟกัสด้วยตัวเอง กันฝุ่นและความชื้นได้อย่างมีประสิทธิภาพ และการเคลือบฟลูออรีนชิ้นส่วนด้านหน้าช่วยเพิ่มความน่าเชื่อถือ

       

  • Online Shopping FAQ
    • Online Shopping FAQ

      Questions about your Account

      Q. What is a Sony Store account?

      A. Your Sony Store account qualifies you for membership with the My Sony program, and upon purchasing THB 5,000 in a month, you will also automatically qualify for the Sony Store Members program. Your account is what you use to sign in to Sony online services such as buying products online, lodging a product support request, receiving emails, participating in competitions or events and providing feedback about your products or these services. It makes your experiences with Sony more personal and relevant to you.

       

      Q. How do I sign up for an account?

      A. It is a free and easy process. Simply visit our registration page, key in your particulars and click on “Sign Up” to register. Please ensure that we give absolute priority to the security of your personal and financial information. For more details, please refer to our Privacy Policy.

       

      Q. How do I log into my account?

      A. Please visit our sign in page, key in your registered email address and password, and you are logged in. Forgot your password? No worries, click the forgot password option and follow the prompts.

       

      Q. How can I change my registered email address?

      A. Please log in to your existing account and click on “Edit Profile” to update your details.

       

      Q. How do I reset my password?

      A. Forgot your password? No worries, simply visit our login page, click the forgot password option and follow the prompts to reset your password. You may also log in to your existing account and click on “Edit Profile” to reset your password.

       

      Q. What are some tips about passwords, privacy and safety?

      A. Here is some information about passwords and privacy.

      To keep your account safe, we recommend a series of password strengthening measures. Your password will need to be:

      • 8 to 20 characters long
      • One lower case letter
      • One upper case letter
      • One number
      • One special character
      • No spaces

      Tips for your personal safety:

      • Don’t use personal information or common words as a password
      • Keep your passwords secure

      Q. What can I save in my Account?

      A. Currently you can save your favourite details such as delivery addresses and wishlist to make your online purchase easier. If you do not mind filling in further details of your advanced profile settings, we would be better able to deliver a customized experience to you based on your needs & wants.

       

      Q. Can I save my delivery addresses?

      A. Yes! You can save your preferred delivery addresses in your account section. Prefer a gift to be delivered to your home address? Or, headphones delivered straight to your workplace? It's easy! Simply keep these details saved to your account to help you speed through the checkout process.

       

      Q. Can I save my contact details?

      A. Yes! Your own account section will keep all your details in one place, so you can find them at your fingertips. Should you need to edit any details, click on “Edit Profile” to update your details.

       

      Q. Is my information secure?

      A. Absolutely, best practices have been used to make sure your information is secure at all times. Kindly refer to our privacy policy for more details.

      Questions about your Orders

      Q. How do I know if my purchase has been confirmed?

      A. Upon confirmation of your order, you will receive a confirmation email with the order number. Should you not receive this email confirmation, please contact us for more assistance.

       

      Q. Can I see the status of my order in My Account?

      A. Absolutely! Simply log in to your account and check out your existing orders under the “My Orders” section. Orders that have been shipped out will have a tracking number available.

       

      Q. How do I track my order?

      A. When your order has been shipped out, you will receive an email with your tracking number and order number, so keep an eye on your inbox. You may also get a call from our delivery team. Should there be any questions, please contact us and provide us with your tracking and order numbers.

       

      Q. How do I add items to my cart?

      A. Simply find the product that you wish to purchase and use the "Add to Cart" button. Items that are sold out may not be able to be purchased and will display a "Sold Out" badge. You can also proceed to your cart and update the quantities, or remove items, from your order.

      Questions about Payment

      Q. What payment methods are accepted?

      A. To bring you the best online shopping experience, we offer multiple payment methods:

      • Credit Card
      • Debit Card
      • 0% Installment Payment Plan (applicable for SCB Bank, Krungsri Bank, KTC and Bangkok Bank currently)
      • iBanking
      • Bank Transfer

      Q. Will I receive communication of my payment status?

      A. An email notification on whether your payment was successful will be sent to you once your order has been confirmed and verified.

       

      Q. Will my credit card details be stored in My Account?

      A. As we give absolute priority to the security of your personal and financial information, we do not request for you to store your credit card details nor do we store them.

       

      Q. Which credit cards are accepted for payment?

      A. Sony Store, Online accepts all major credit cards supported by VISA and MasterCard.

      Questions about Returns & Refunds

      Q. Can I change/return my purchased product?

      A. Should you not be satisfied with the purchased product or you've received your order wrongly, please check out the returns process below:

      • All products must be purchased from Sony Store Online (Thailand). Receipt / tax invoice with the trackable order number is required.
      • Returns and/or exchanges are only available for products that are deemed to be damaged in transit (ie: before you received it). In case of defective or out of order goods, goods return must be done within 7 days of receiving. After 7 days, goods return will not be accepted.
      • Products must be returned in the original packaging, and should include any free gifts, warranties, manuals, and other accessories that came together with your item.
      • Shipping and handling fees cannot be refunded unless a replacement item is shipped out due to being damaged in transit, or faulty when opened.
      • In case of refund, it will be based on value of the product at the date of sale only (per the price on the receipt).

      REMARKS: The company reserves the right to refuse any goods return or refund if the case does not meet the above requirements.

       

      Q. How soon can Sony process my return request?

      A. You will receive a response from Sony within 3 working days.

       

      Q. How do I get a refund?

      A. If deemed faulty or damaged before you received your order, Sony will happily replace your purchase with a new item. No additional shipping charges will be added to your order and we’ll help arrange for the replacement to be shipped back to us.

      If you would prefer us to refund you, please contact us within 7 days after you've received the product to provide us the details for refund according to Sony's terms and conditions.

      For items where an incorrect colour, style or model has been delivered, as long as the item is in its original packaging, Sony will provide an exchange. No exchange will be issued until the item has been returned and inspected, according to Sony’s return policy.

       

      Q. What if I change my mind?

      Please choose carefully as refunds and returns are not provided for change of mind.

       

      Q. Will my redeemed points be refunded if I cancel my order?

      A. The redeemed points of your purchase will be fully refunded to your member account when the products and services are cancelled. Terms and conditions apply.

        

      Questions about Delivery

      Q. How much does delivery cost?

      A. For any purchase from Sony Store Online (Thailand) of 2,000 baht and above, delivery fee is FREE regardless of the size of the item, be it TV or an audio device.

       

      Q. Can I get my delivery left at my doorstep or hidden somewhere at the door?

      A. To ensure that you get the parcel safely and to avoid any damages to your parcel while it is left unattended, we require a signature when our friendly delivery team comes to your house.

       

      Q. Do you ship overseas?

      A. Shipping is only available to customers within Thailand only.

       

      Q. What is the expected delivery time?

      A. We are usually able to dispatch your items within 3 working days, if items are in-stock and fully paid. Orders received on Saturday and Sunday may take longer as it will only be processed on the next working day.

      During sale/promotion period, we may experience a huge influx of orders which may mean a delay. Please allow us to dispatch your items usually within 5 working days.

      REMARKS: Should payment not be cleared, there may be a delay on delivery of your order.

       

      Q. What notifications will I get about delivery?

      A. Tracking and order numbers will be provided to the email address registered in your account.

       

      Q. What should I do if I have not received my item?

      A. Please contact us and provide us with your tracking and order number.

       

      Q. I ordered multiple items, but I only received partially. Where are my other items?

      A. Please contact us and provide us with your tracking and order number.

       

      Q. Can I prearrange the date I want to receive my delivery?

      A. We apologize that we are unable to accommodate specific delivery time requests at the moment. If you are not available at the time of your delivery attempt, our delivery team will try to re-deliver to you at another time. However, in the case of more than 2 unsuccessful delivery attempts, shipping fee will be charged for the next attempt.

       

      Q. Do you deliver during weekends and holidays?

      A. Our delivery team may attempt deliveries during the weekend, and on some holidays. However, if you are not available at the given address on the weekend, please contact the delivery staff who would have contacted you before the parcel is delivered.

       

      Q. I have already ordered but need my order now, can Sony speed up the delivery?

      A. Unfortunately, we are unable to expedite the delivery of orders. However, we will in our best effort deliver your parcel within the indicated delivery time. 

       

      Q. Can Sony deliver the items to my office?

      A. Yes, we will deliver your order to the address you provided during checkout, regardless whether it is your home address or office address, as long as it is within Thailand.

       

      Q. What if I am not at home when the package arrives?

      A. If you’re unavailable to receive your package when it arrives, the delivery team will attempt to re-deliver it to you on the next working day. Please note that it is currently not possible to request for a specific delivery day and/or timing (even for re-deliveries).

       

      Q. My goods were damaged while being delivered, what do I do?

      A. We understand the disappointment in opening a new product only to see it broken. Please refuse to accept the product from the delivery staff immediately once you notice that the product packaging has some defects and please contact us right away.

      Questions about your Wishlist

      Q. What is my Wishlist?

      A. Your wishlist allows you to save and share your favourite Sony products to view and purchase later.

       

      Q. How do I view or use my Wishlist?

      A. In your account section, you will be able to save your favourite Sony products by clicking on the “heart-shaped” icon. This feature will make it easy to shop and come back to your favourites later.

      Questions about Products

      Q. How do I get my product repaired?

      A. You may return goods we have delivered to you for repair by contacting our service team here. We understand that sometimes large items (TVs & stereos) cannot be shipped easily so our service team will happily arrange an inspection.

      Sony will assess and repair products within a reasonable time. This time frame will be communicated via the service team but may vary due to part availability or fault diagnosis. Where possible, all fees (labour, freight, assessment) will be communicated for purchases not covered by manufacturer’s warranty. Where a fault is not found, there may be a service fee involved.

       

      Q. What happens to my data on a product that is repaired?

      A. Please ensure, where possible, all data is backed up on recordable media (flash drives, computer hard drives, camera memory cards, mobile phone contacts. Depending on repair requirements, some data may be lost. Sony is not liable for any data not backed up.

       

      Q. Are these products locally sourced, or parallel imported?

      A. All products sold through Sony Thai Co., Ltd. are authentic and sold directly from the manufacturer and are not parallel imports.

      Questions about Coupon Codes

      Q. Can I use multiple coupon codes on the same order?

      A. You are only able to key in one coupon code per order.

       

      Q. How long is the coupon code valid for?

      A. It varies. The expiration date of the coupon code will usually be indicated and communicated clearly.

       

      Q. Can I use a coupon code for my existing order?

      A. We are unable to apply coupon codes for existing orders. Coupon codes must be entered when you are at Payment step during checkout.

       

      Q. Can I redeem my Sony Store loyalty points together with the coupon code in the same order?

      A. Yes, you can redeem the Sony Store loyalty points together with the use of a coupon code for the same order. Before the checkout process, you will be asked to key in the number of loyalty points to redeem. Then during checkout, you will be asked to key in the coupon code.

       

      Q. Why do I get a message saying my coupon code is invalid?

      A. Each coupon code has its own terms and conditions. Please make sure your coupon code is still valid and meet the terms and conditions.

       

      Q. What happens if my coupon code has expired?

      A. Once the coupon code has expired, it is no longer valid.

      Other commonly-asked Questions

      Q. How do I close my account?

      A. By choosing to close your account you will terminate your account, membership, exclusive offers and will stop receiving communications with offers, product updates, news, information and member only event invitations.

      To terminate your account, log in to your current account and follow the prompts.

       

      Q. How do I unsubscribe?

      A. You can unsubscribe from all communications from Sony Thai Co., Ltd. (emails, SMS, direct mail etc.) by changing your subscription preferences here. You will stop receiving communications with offers, product updates, news, information and member only event invitations. Your order details, product registrations and account details will still be available to you.

  • Highlight
    • Highlight

      Premium G Master Series Standard prime lens

      Three XA elements for high resolution throughout the image area

      Sony Nano AR Coating II to eliminate flare and ghosting

      XD Linear Motor offering excellent response and low vibration for fast, precise, quie

      Focus hold button and other features support professional shooting needs

      Minimum Focus Distance

      0.4 m (1.32 ft)

      Maximum Magnification ratio (x)

      0.17

      Filter Diameter (mm)

      72

      Weight

      778 g (27.5 oz.)

  • Specifications
    • Specifications

      Lens Specifications

      Mount

      Sony E-mount

      Format

      35mm full frame

      Focal-Length (mm)

      50

      Focal Length (35mm) (APS-C)

      75

      Lens Groups / Elements

      10-14

      Angle of View (35mm)

      47°

      Angle of View (APS-C)

      32°

      Maximum aperture (F)

      1.2

      Minimum Aperture (F)

      16

      Aperture Blades

      11

      Circular Aperture

      Yes

      Minimum Focus Distance

      0.4 m (1.32 ft)

      Maximum Magnification ratio (x)

      0.17

      Filter Diameter (mm)

      72

      Image stabilization (SteadyShot)

      - (body-integrated)

      Zoom system

      -

      Teleconverter compatibility (x1.4)

      -

      Teleconverter compatibility (x2.0)

      -

      Hood Type

      Round shape, bayonet type

      Size & Weight

      Dimensions (D x L)

      87 x 108 mm (3-1/2 x 4-3/8 in.)

      Weight

      778 g (27.5 oz.)

  • Features
    • Features
      50mm F1.2 “standard” G Master prime lens

      50mm F1.2 “standard” G Master prime lens

      With breathtaking G Master resolution and bokeh plus outstanding AF performance in a remarkably compact, lightweight design, the first 50mm F1.2 lens in the α lineup is an excellent choice for day-to-day applications. Whether you’re shooting stills or movies, this lens can take your creativity and expression to new heights.

      Image-wide sharpness from F1.2

      Image-wide sharpness from F1.2

      Resolution and contrast are outstanding throughout the aperture range, right up to F1.2. Three XA (extreme aspherical) lens elements in an advanced optical path subdue overall aberration, and other advanced optical technologies minimize chromatic aberration in a lens that is surprisingly compact and lightweight.

      Learn more about XA lenses

      Compact mobility means creative freedom

      Compact mobility means creative freedom

      Large-aperture lenses are often large and heavy. The FE 50mm F1.2 GM is only 87 x 108 mm (3-1/2 x 4-3/8 in.) and weighs just 778 grams (27.5 oz.). State-of-the-art optics plus Sony’s amazing XD Linear Motors and mechanical design come together in a convenient, mobile lens for any shooting situation.

      Smooth, refined G Master bokeh

      Smooth, refined G Master bokeh

      Three XA (extreme aspherical) elements with 0.01-micron surface precision, plus painstaking spherical aberration control at the design and manufacturing stages, contribute to gorgeous G Master bokeh that can really make portrait and other subjects stand out, especially at the lens’s maximum F1.2 aperture.

      Learn more about XA lenses

      Bokeh-enhancing 11-blade circular aperture

      Bokeh-enhancing 11-blade circular aperture

      A new 11-blade circular aperture mechanism contributes to beautiful bokeh. Circular highlights are exquisitely rendered too, further enhancing the widely acclaimed beauty of G Master bokeh. Out-of-focus backgrounds are smoother and more pleasing in just about any situation and lighting.

      Learn more about Circular Aperture 

      Nano AR Coating II ensures clear images in backlit scenes

      Nano AR Coating II ensures clear images in backlit scenes

      Sony’s Nano AR Coating II helps to achieve clear, well-defined images even in strong sunlight and backlighting. This advanced coating is evenly applied to entire element surfaces, effectively minimizing internal reflections so that flare and ghosting do not occur. 

      Learn more about Nano AR Coating II

      Close-ups with stunning bokeh

      Close-ups with stunning bokeh

      0.4 meter (1.32 ft) minimum focus and 0.17x maximum magnification deliver extra close-up flexibility for both stills and movies. XA (extreme aspherical) lens elements and a floating focus mechanism make it possible to achieve pinpoint sharpness while taking advantage of creamy F1.2 background bokeh at any focusing distance.

      Learn more about Floating Focusing

      XD Linear Motors achieve fast, precise, quiet AF and tracking

      XD Linear Motors achieve fast, precise, quiet AF and tracking

      Fast, accurate focus is assured even with shallow F1.2 depth of field. Four XD (extreme dynamic) Linear Motors deliver high thrust to position the large, heavy focus groups for precision AF and tracking. High resolution is maintained at all focusing distances with the full AF speed and precision of E-mount bodies, for both stills and movies.

      Learn more about XD Linear Motors

      Natural, linear manual focus response

      Natural, linear manual focus response

      Linear Response MF ensures that the focus ring responds directly and linearly to subtle control when focusing manually. Focus ring rotation translates directly to a corresponding change in focus, so control feels immediate and precise. Linear Response MF enhances manual focus control for both stills and movies.

      Learn more about Linear Response MF

      Customizable focus hold button and more for advanced control

      Customizable focus hold button and more for advanced control

      Focus hold buttons located on the top and side of the lens can be assigned to a number of other functions via a camera body menu, providing direct access to functions that are vital to the user’s personal workflow, including right/left eye selection for Eye AF on bodies that support that feature. 

      Learn more about Focus Hold Button

      Aperture ring with click on/off switch

      Aperture ring with click on/off switch

      An aperture ring is also provided for direct, intuitive aperture control. A handy switch allows the aperture ring click stops to be turned off for quiet movie shooting.

      Learn more about Iris/Aperture Click Switch

      Dust and moisture resistant design

      Dust and moisture resistant design

      A dust and moisture resistant design provides the reliability needed for outdoor use in challenging conditions.

      Learn more about Dust and Moisture Resistant Design

      Fluorine front element coating

      Fluorine front element coating

      The front lens element features a fluorine coating that repels water, oil, and other contaminants, while making it easier to wipe off any contaminants or fingerprints that do become attached to the lens surface.

      Learn more about fluorine coating

  • Support
FE 50 มม. F1.2 GM (SEL50F12GM)

FE 50 มม. F1.2 GM (SEL50F12GM)

65,990 THB 68,990 THB