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BRAVIA 3 55 Inch TV | 4K HDR Processor X1™ | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV) | 2024 Model

Model:
26,990 THB28,990 THB
1

1. Prices indicated refer to Suggested Retail Price which includes VAT and may change from time to time without prior notice.

Point: 810
2

2. Points indicated is based on purchase amount and may change from time to time without prior notice.

  • Overview

    อัจฉริยะเต็มเปี่ยม ใช้งานได้ง่ายดาย

    สมาร์ททีวีของเราใช้งานง่ายเป็นพิเศษด้วยคุณสมบัติสมาร์ทแบบ All-in-one มากมายเพื่อการรับชมแบบไร้กังวล ด้วยหน้าจอขนาดใหญ่ ภาพที่ละเอียดและเต็มไปด้วยสีสัน และเสียงไดนามิก ทุกสิ่งที่คุณชื่นชอบจึงน่าตื่นเต้นยิ่งขึ้น

    ความบันเทิงที่คุณชื่นชอบ โดยความช่วยเหลือจาก Google

    Google TV™ รวมภาพยนตร์ รายการทีวี และอื่นๆ จากแอปและการสมัครใช้งานต่างๆ ของคุณไว้ด้วยกัน และจัดระเบียบให้คุณ

    สีสันสดใสเหลือเชื่อ คมชัดจัดเต็ม

    มองเห็นทุกสิ่งมีสีสดใส ขับเคลื่อนด้วย 4K HDR Processor X1™ ของเราซึ่งสามารถยกระดับอินพุตสัญญาณแบบไดนามิกผ่านสีกว่าพันล้านสีเพื่อสร้างภาพที่มีความชัดเจนและคอนทราสต์ที่ยอดเยี่ยมเพื่อการรับชมที่น่าพึงพอใจขั้นสุด

    เสียงชัดเจน เสียงเบสทรงพลัง

    ทุกสิ่งทุกอย่างคมชัด คุณสมบัติด้านเสียงและเทคโนโลยีลำโพงของเราให้เสียงที่ชัดเป็นธรรมชาติและเสียงเบสที่สมบูรณ์สำหรับทุกเนื้อหาที่คุณชื่นชอบ

    ขอบจอเล็กลง หน้าจอใหญ่ขึ้น

    ให้คุณจดจ่ออยู่กับภาพ การออกแบบพื้นผิวเรียบของเราลดขนาดขอบจอลงและเพิ่มขนาดหน้าจอเพื่อความบันเทิงในทุกวันที่ดื่มด่ำอย่างน่าทึ่ง

    เวลาของการเล่นเกม อยู่ยงคงกระพัน

    BRAVIA จับภาพกราฟิกและ Soundscape อันน่าทึ่งของเกมในปัจจุบัน ต้องการมากกว่านี้ใช่ไหม จับคู่กับคอนโซล PlayStation®5 เพื่อความดื่มด่ำอย่างแท้จริง

  • Online Shopping FAQ

    Questions about your Account

    Q. What is a Sony Store account?

    A. Your Sony Store account qualifies you for membership with the My Sony program, and upon purchasing THB 5,000 in a month, you will also automatically qualify for the Sony Store Members program. Your account is what you use to sign in to Sony online services such as buying products online, lodging a product support request, receiving emails, participating in competitions or events and providing feedback about your products or these services. It makes your experiences with Sony more personal and relevant to you.

     

    Q. How do I sign up for an account?

    A. It is a free and easy process. Simply visit our registration page, key in your particulars and click on “Sign Up” to register. Please ensure that we give absolute priority to the security of your personal and financial information. For more details, please refer to our Privacy Policy.

     

    Q. How do I log into my account?

    A. Please visit our sign in page, key in your registered email address and password, and you are logged in. Forgot your password? No worries, click the forgot password option and follow the prompts.

     

    Q. How can I change my registered email address?

    A. Please log in to your existing account and click on “Edit Profile” to update your details.

     

    Q. How do I reset my password?

    A. Forgot your password? No worries, simply visit our login page, click the forgot password option and follow the prompts to reset your password. You may also log in to your existing account and click on “Edit Profile” to reset your password.

     

    Q. What are some tips about passwords, privacy and safety?

    A. Here is some information about passwords and privacy.

    To keep your account safe, we recommend a series of password strengthening measures. Your password will need to be:

    • 8 to 20 characters long
    • One lower case letter
    • One upper case letter
    • One number
    • One special character
    • No spaces

    Tips for your personal safety:

    • Don’t use personal information or common words as a password
    • Keep your passwords secure

    Q. What can I save in my Account?

    A. Currently you can save your favourite details such as delivery addresses and wishlist to make your online purchase easier. If you do not mind filling in further details of your advanced profile settings, we would be better able to deliver a customized experience to you based on your needs & wants.

     

    Q. Can I save my delivery addresses?

    A. Yes! You can save your preferred delivery addresses in your account section. Prefer a gift to be delivered to your home address? Or, headphones delivered straight to your workplace? It's easy! Simply keep these details saved to your account to help you speed through the checkout process.

     

    Q. Can I save my contact details?

    A. Yes! Your own account section will keep all your details in one place, so you can find them at your fingertips. Should you need to edit any details, click on “Edit Profile” to update your details.

     

    Q. Is my information secure?

    A. Absolutely, best practices have been used to make sure your information is secure at all times. Kindly refer to our privacy policy for more details.

    Questions about your Orders

    Q. How do I know if my purchase has been confirmed?

    A. Upon confirmation of your order, you will receive a confirmation email with the order number. Should you not receive this email confirmation, please contact us for more assistance.

     

    Q. Can I see the status of my order in My Account?

    A. Absolutely! Simply log in to your account and check out your existing orders under the “My Orders” section. Orders that have been shipped out will have a tracking number available.

     

    Q. How do I track my order?

    A. When your order has been shipped out, you will receive an email with your tracking number and order number, so keep an eye on your inbox. You may also get a call from our delivery team. Should there be any questions, please contact us and provide us with your tracking and order numbers.

     

    Q. How do I add items to my cart?

    A. Simply find the product that you wish to purchase and use the "Add to Cart" button. Items that are sold out may not be able to be purchased and will display a "Sold Out" badge. You can also proceed to your cart and update the quantities, or remove items, from your order.

    Questions about Payment

    Q. What payment methods are accepted?

    A. To bring you the best online shopping experience, we offer multiple payment methods:

    • Credit Card
    • Debit Card
    • 0% Installment Payment Plan (applicable for SCB Bank, Krungsri Bank, KTC and Bangkok Bank currently)
    • iBanking
    • Bank Transfer

    Q. Will I receive communication of my payment status?

    A. An email notification on whether your payment was successful will be sent to you once your order has been confirmed and verified.

     

    Q. Will my credit card details be stored in My Account?

    A. As we give absolute priority to the security of your personal and financial information, we do not request for you to store your credit card details nor do we store them.

     

    Q. Which credit cards are accepted for payment?

    A. Sony Store, Online accepts all major credit cards supported by VISA and MasterCard.

    Questions about Returns & Refunds

    Q. Can I change/return my purchased product?

    A. Should you not be satisfied with the purchased product or you've received your order wrongly, please check out the returns process below:

    • All products must be purchased from Sony Store Online (Thailand). Receipt / tax invoice with the trackable order number is required.
    • Returns and/or exchanges are only available for products that are deemed to be damaged in transit (ie: before you received it). In case of defective or out of order goods, goods return must be done within 7 days of receiving. After 7 days, goods return will not be accepted.
    • Products must be returned in the original packaging, and should include any free gifts, warranties, manuals, and other accessories that came together with your item.
    • Shipping and handling fees cannot be refunded unless a replacement item is shipped out due to being damaged in transit, or faulty when opened.
    • In case of refund, it will be based on value of the product at the date of sale only (per the price on the receipt).

    REMARKS: The company reserves the right to refuse any goods return or refund if the case does not meet the above requirements.

     

    Q. How soon can Sony process my return request?

    A. You will receive a response from Sony within 3 working days.

     

    Q. How do I get a refund?

    A. If deemed faulty or damaged before you received your order, Sony will happily replace your purchase with a new item. No additional shipping charges will be added to your order and we’ll help arrange for the replacement to be shipped back to us.

    If you would prefer us to refund you, please contact us within 7 days after you've received the product to provide us the details for refund according to Sony's terms and conditions.

    For items where an incorrect colour, style or model has been delivered, as long as the item is in its original packaging, Sony will provide an exchange. No exchange will be issued until the item has been returned and inspected, according to Sony’s return policy.

     

    Q. What if I change my mind?

    Please choose carefully as refunds and returns are not provided for change of mind.

     

    Q. Will my redeemed points be refunded if I cancel my order?

    A. The redeemed points of your purchase will be fully refunded to your member account when the products and services are cancelled. Terms and conditions apply.

      

    Questions about Delivery

    Q. How much does delivery cost?

    A. For any purchase from Sony Store Online (Thailand) of 2,000 baht and above, delivery fee is FREE regardless of the size of the item, be it TV or an audio device.

     

    Q. Can I get my delivery left at my doorstep or hidden somewhere at the door?

    A. To ensure that you get the parcel safely and to avoid any damages to your parcel while it is left unattended, we require a signature when our friendly delivery team comes to your house.

     

    Q. Do you ship overseas?

    A. Shipping is only available to customers within Thailand only.

     

    Q. What is the expected delivery time?

    A. We are usually able to dispatch your items within 3 working days, if items are in-stock and fully paid. Orders received on Saturday and Sunday may take longer as it will only be processed on the next working day.

    During sale/promotion period, we may experience a huge influx of orders which may mean a delay. Please allow us to dispatch your items usually within 5 working days.

    REMARKS: Should payment not be cleared, there may be a delay on delivery of your order.

     

    Q. What notifications will I get about delivery?

    A. Tracking and order numbers will be provided to the email address registered in your account.

     

    Q. What should I do if I have not received my item?

    A. Please contact us and provide us with your tracking and order number.

     

    Q. I ordered multiple items, but I only received partially. Where are my other items?

    A. Please contact us and provide us with your tracking and order number.

     

    Q. Can I prearrange the date I want to receive my delivery?

    A. We apologize that we are unable to accommodate specific delivery time requests at the moment. If you are not available at the time of your delivery attempt, our delivery team will try to re-deliver to you at another time. However, in the case of more than 2 unsuccessful delivery attempts, shipping fee will be charged for the next attempt.

     

    Q. Do you deliver during weekends and holidays?

    A. Our delivery team may attempt deliveries during the weekend, and on some holidays. However, if you are not available at the given address on the weekend, please contact the delivery staff who would have contacted you before the parcel is delivered.

     

    Q. I have already ordered but need my order now, can Sony speed up the delivery?

    A. Unfortunately, we are unable to expedite the delivery of orders. However, we will in our best effort deliver your parcel within the indicated delivery time. 

     

    Q. Can Sony deliver the items to my office?

    A. Yes, we will deliver your order to the address you provided during checkout, regardless whether it is your home address or office address, as long as it is within Thailand.

     

    Q. What if I am not at home when the package arrives?

    A. If you’re unavailable to receive your package when it arrives, the delivery team will attempt to re-deliver it to you on the next working day. Please note that it is currently not possible to request for a specific delivery day and/or timing (even for re-deliveries).

     

    Q. My goods were damaged while being delivered, what do I do?

    A. We understand the disappointment in opening a new product only to see it broken. Please refuse to accept the product from the delivery staff immediately once you notice that the product packaging has some defects and please contact us right away.

    Questions about your Wishlist

    Q. What is my Wishlist?

    A. Your wishlist allows you to save and share your favourite Sony products to view and purchase later.

     

    Q. How do I view or use my Wishlist?

    A. In your account section, you will be able to save your favourite Sony products by clicking on the “heart-shaped” icon. This feature will make it easy to shop and come back to your favourites later.

    Questions about Products

    Q. How do I get my product repaired?

    A. You may return goods we have delivered to you for repair by contacting our service team here. We understand that sometimes large items (TVs & stereos) cannot be shipped easily so our service team will happily arrange an inspection.

    Sony will assess and repair products within a reasonable time. This time frame will be communicated via the service team but may vary due to part availability or fault diagnosis. Where possible, all fees (labour, freight, assessment) will be communicated for purchases not covered by manufacturer’s warranty. Where a fault is not found, there may be a service fee involved.

     

    Q. What happens to my data on a product that is repaired?

    A. Please ensure, where possible, all data is backed up on recordable media (flash drives, computer hard drives, camera memory cards, mobile phone contacts. Depending on repair requirements, some data may be lost. Sony is not liable for any data not backed up.

     

    Q. Are these products locally sourced, or parallel imported?

    A. All products sold through Sony Thai Co., Ltd. are authentic and sold directly from the manufacturer and are not parallel imports.

    Questions about Coupon Codes

    Q. Can I use multiple coupon codes on the same order?

    A. You are only able to key in one coupon code per order.

     

    Q. How long is the coupon code valid for?

    A. It varies. The expiration date of the coupon code will usually be indicated and communicated clearly.

     

    Q. Can I use a coupon code for my existing order?

    A. We are unable to apply coupon codes for existing orders. Coupon codes must be entered when you are at Payment step during checkout.

     

    Q. Can I redeem my Sony Store loyalty points together with the coupon code in the same order?

    A. Yes, you can redeem the Sony Store loyalty points together with the use of a coupon code for the same order. Before the checkout process, you will be asked to key in the number of loyalty points to redeem. Then during checkout, you will be asked to key in the coupon code.

     

    Q. Why do I get a message saying my coupon code is invalid?

    A. Each coupon code has its own terms and conditions. Please make sure your coupon code is still valid and meet the terms and conditions.

     

    Q. What happens if my coupon code has expired?

    A. Once the coupon code has expired, it is no longer valid.

    Other commonly-asked Questions

    Q. How do I close my account?

    A. By choosing to close your account you will terminate your account, membership, exclusive offers and will stop receiving communications with offers, product updates, news, information and member only event invitations.

    To terminate your account, log in to your current account and follow the prompts.

     

    Q. How do I unsubscribe?

    A. You can unsubscribe from all communications from Sony Thai Co., Ltd. (emails, SMS, direct mail etc.) by changing your subscription preferences here. You will stop receiving communications with offers, product updates, news, information and member only event invitations. Your order details, product registrations and account details will still be available to you.

  • About Sony

    Sony Corporation

    At Sony, our mission is to be a company that inspires and fulfills your curiosity. Using our unlimited passion for technology, content and services to deliver groundbreaking new excitement and entertainment, as only Sony can.

    Sony History

    History

    No other consumer electronics company today is as steeped in history and innovation as Sony. Sony’s humble beginning started in Japan in 1946 from the sheer determination and hard work of two bright and enterprising young men. Both Masaru Ibuka and Akio Morita joined hands in making their dream of a successful global company a reality. 

    Sony In Thailand

    Established since 1 April 1988, Sony Thai Co., Ltd, a company winning wide acceptance and remarkable success in today’s electrical appliances market, operates a policy of sincerity in doing business to ensure highest benefit and satisfaction of its customers. Sony is one of the most recognised global brands for consumer electronics thanks to its legacy of remarkable innovation and quality.

    Sony in TH
    Sony CSR

    Corporate Social Responsibility

    The Sony Group recognises that its businesses have direct and indirect impact on the communities in which we operate. Find out how Sony is contributing towards being a positive global citizen.

    Sony Community

    Community

    With the goal of making a positive impact in the lives of the communities in which we operate in, our people at Sony are actively engaged in a myriad of activities.

    Careers at Sony

    Careers at Sony

    Discover the diverse and interesting career opportunities available at Sony that offer you professional growth and success. 

  • Features
    Everything you stream. All on one screen.

    Everything you stream. All on one screen.

    Browse 400,000+ movies and TV episodes from across your streaming services, all in one place and organised into topics and genres based on what interests you.

    Bring the cinematic experience home, enjoy movies included with BRAVIA™

    Bring the cinematic experience home, enjoy movies included with BRAVIA™

    Instantly enjoy top movies with SONY PICTURES CORE. Your BRAVIA TV comes with movie credits so you can immediately watch some of the latest releases.    Redeem up to 15 movies plus enjoy up to 24 months access to a curated selection of up to 100 movies, updated regularly.

    Bring the cinematic experience home, enjoy movies included with BRAVIA™

    Bring the cinematic experience home, enjoy movies included with BRAVIA™

    Instantly enjoy top movies with SONY PICTURES CORE. Your BRAVIA TV comes with movie credits so you can immediately watch some of the latest releases.    Redeem up to 15 movies plus enjoy up to 24 months access to a curated selection of up to 100 movies, updated regularly.

    TV for the whole family

    TV for the whole family

    With kids profiles, kids get their very own Google TV experience — a space that’s just for them, with their own apps and entertainment. Kids can pick from a selection of playful avatars and themes, and parents can restrict what streaming services are shown, limit watching time, and set a bedtime.

    Just use your voice to control your TV with help from Google Assistant

    Just use your voice to control your TV with help from Google Assistant

    Your TV is more helpful than ever. Ask Google Assistant to find movies, stream apps, play music and control the TV with your voice. Get answers, adjust room temperature and lighting, even check the front door. Just say “Hey Google" to get started.

    Do more on your TV with your voice with Google Assistant

    Do more on your TV with your voice with Google Assistant

    Your TV is more helpful than ever. Ask Google Assistant to find movies, stream apps, play music and control the TV with your voice. Get answers, adjust room temperature and lighting, even check the front door. Just press the Google Assistant button on your remote to get started.

    Just say what you want to see

    Just say what you want to see

    Find favourites faster with voice search. Jump right to a show or movie just by saying it or try browsing with a voice search like “find action movies". Just say “Hey Google" to get started.

    Say what you want to see

    Say what you want to see

    Find favourites faster with voice search. Jump right to a show or movie just by saying it or try browsing with a voice search like “find action movies". Press the voice button on your remote to get started.

    Connect with your Alexa

    Connect with your Alexa

    Connect your Alexa enabled devices for seamless hands-free control of BRAVIA. With Alexa, you can power up your TV, change channels, control volume and more.[FN|Amazon Alexa enabled devices (sold separately) compatible with Sony TV’s powered by Google TV™. Amazon account required. Subscriptions may be required to access certain content.
    ]

    Chromecast built-in™

    Chromecast built-in™

    Stream from your device. Easily cast movies, shows, photos, and more from your phone or tablet, right to your TV.

    Compatible with Apple AirPlay 2

    Compatible with Apple AirPlay 2

    Stream effortlessly to your TV from your iPhone, iPad or Mac. Watch movies from apps or Safari. Share photos with friends in the room.

    Ask Siri to control your TV with just your voice

    Ask Siri to control your TV with just your voice

    Easily and securely control a Sony TV with the Apple Home app and Siri on your Apple device, using Home technology. Set up your TV in a few simple steps and control with a tap or by asking Siri.

    Apple Fitness+. Now on BRAVIA.

    Apple Fitness+. Now on BRAVIA.

    Stream Apple Fitness+ and see on-screen metrics like timers and trainer guidance on your BRAVIA with Apple AirPlay. If you have an Apple Watch, you can also see personal metrics like heart rate and calories burned.

    Video chat on a bigger screen

    Video chat on a bigger screen

    Catch up with friends and family on a bigger screen when you pair your TV with webcam.

    Video chat on a bigger screen

    Video chat on a bigger screen

    Google Meet provides secure, easy-to-use video meetings for everyone so you can connect and collaborate on what matters most.

    Eco Remote. Easy to clean and use.

    Eco Remote. Easy to clean and use.

    Controls everything. Our compact Eco Remote uses approximately 80 recycled plastic. Yet it's easy to clean with a flush surface and polyurethane coating, and controls your connected devices.

    Real-world colours in every shade and hue

    Real-world colours in every shade and hue

    See life’s true colours, vivid and bright. Triluminos Pro™ reproduces over a billion of them with enhanced saturation and hue for natural shades.

    Beautifully clear pictures, whatever you’re watching

    Beautifully clear pictures, whatever you’re watching

    Watch old favourites in close to 4K quality. Our 4K X-Reality™ PRO analyses, cleans and refines images using our unique 4K database so you can indulge in stunning pictures from virtually any content.

    Fast-moving action. Clearer and smoother.

    Fast-moving action. Clearer and smoother.

    Enhanced clearness and smoothness when watching fast-moving action. Motionflow XR increases the number of images seen every second for smoother motion while controlling LED backlighting and reducing image blur for clearer pictures.

    Brightness optimised, tuned to your room

    Brightness optimised, tuned to your room

    Whether day or night, you’ll always get the best possible picture. A light sensor optimises brightness to room conditions, boosting brightness in light rooms and reducing it in dark ones.

    Never compromise sound clarity

    Never compromise sound clarity

    Whether day or night, you’ll always get the best possible picture. A light sensor optimises brightness to room conditions, boosting brightness in light rooms and reducing it in dark ones.

    Uniquely shaped for clearer sound and deeper bass

    Uniquely shaped for clearer sound and deeper bass

    Clarity is crucial. Unlike conventional TV speakers where sound waves can become blurred, our X-Balanced Speaker™ with its uniquely-shaped diaphragm reduces distortion for improved sound resolution.

    Room-filling, Dolby Atmos® sound

    Room-filling, Dolby Atmos® sound

    Sound from above, the sides, everywhere. Hear sound moving overhead across the screen with more depth and clarity. Dolby Atmos® draws you in deeper for truly atmospheric entertainment.

    Stylish look. Everyday fun.

    Stylish look. Everyday fun.

    Your eyes are focused on the picture, not what’s around it. We’ve designed this TV with a Flush Surface that makes the bezel almost invisible.

    Flush Surface. Enthralling viewing.

    Flush Surface. Enthralling viewing.

    Form and function, beautifully combined. Our unique Flush Surface design gives the TV a clean, contemporary look. This is beauty that doesn’t get in the way of your viewing.

    Slim Wedged Stand

    Slim Wedged Stand

    Complements your space beautifully. This sleek and seamless stand is designed to perfectly match the TV and harmonise with your room and decor.

    Jaw-dropping graphics. Immersive soundscapes. Game on.

    Jaw-dropping graphics. Immersive soundscapes. Game on.

    Be right at the heart of the action with BRAVIA. Awe-inspiring scenes, atmospheric sound and exclusive features bring your go-to games to life like never before.

    Jaw-dropping graphics. Immersive soundscapes. Game on.

    Jaw-dropping graphics. Immersive soundscapes. Game on.

    Be right at the heart of the action with BRAVIA. Awe-inspiring scenes, atmospheric sound and exclusive features bring your go-to games to life like never before.

    Jaw-dropping graphics. Immersive soundscapes. Game on.

    Jaw-dropping graphics. Immersive soundscapes. Game on.

    Be right at the heart of the action with BRAVIA. Awe-inspiring scenes, atmospheric sound and exclusive features bring your go-to games to life like never before.

    Jaw-dropping graphics. Immersive soundscapes. Game on.

    Jaw-dropping graphics. Immersive soundscapes. Game on.

    Be right at the heart of the action with BRAVIA. Awe-inspiring scenes, atmospheric sound and exclusive features bring your go-to games to life like never before.

    Auto HDR Tone Mapping

    Auto HDR Tone Mapping

    Auto HDR Tone Mapping instantly optimises HDR settings during your PS5® initial setup. Even in dark shadow and bright highlights, you’ll see fine details and true colours.

    Auto Genre Picture Mode

    Auto Genre Picture Mode

    BRAVIA automatically switches into Game Mode with PS5® to minimise lag and maximise responsiveness. It switches back to Standard Mode when watching movies for more expressive scenes.

    Stream PlayStation® games to your BRAVIA

    Stream PlayStation® games to your BRAVIA

    Control your PlayStation® remotely wherever you have a compatible BRAVIA connected to the internet. The PS Remote Play app lets you control your PS5® or PS4™ console from another room or location like a friend's house.

    One place for all your game settings

    One place for all your game settings

    Never has it been easier to fine-tune your game status, settings and assist functions. All the essentials are at your fingertips for ease and comfort.

    Dolby Vision® for gaming. Supported.

    Dolby Vision® for gaming. Supported.

    This is how your game world should be. Incredibly vibrant colours, lifelike contrast in light and dark, intense brightness. With Dolby Vision®, gaming reaches a whole new level of depth and realism.

    Various features in HDMI 2.1

    Various features in HDMI 2.1

    With 4K/120fps, a Variable Refresh Rate (VRR) and Auto Low Latency Mode (ALLM), our TVs give you smooth and clear movement for responsive gameplay.

    Balancing environment and entertainment

    Balancing environment and entertainment

    Less environmental impact, more immersive pictures and sound. BRAVIA™ helps you optimise energy consumption with the Eco Dashboard while reducing virgin plastic use by approximately 60% and cutting packaging size by 15% and total weight by 12%. 

    Optimising brightness and power consumption

    Optimising brightness and power consumption

    Save power by optimising screen brightness to your room with ambient light sensing. Every part of a picture is optimised based on the brightness of each image.

    All your eco in one place 

    All your eco in one place 

    Easily change eco settings, individually or in one go. Our Eco Dashboard puts everything conveniently in one place, making it easy to set up your TV for optimum environmental efficiency.

    Made with recycled plastic

    Made with recycled plastic

    Designed to be sustainable. Our compact Eco Remote uses approximately 80 recycled plastic.

    Less virgin plastic, more recycled

    Less virgin plastic, more recycled

    Environment and entertainment in harmony. This TV uses recycled materials for the rear cover, bezel and terminal bracket to reduce virgin plastic use.

    Less packaging. Less CO2.

    Less packaging. Less CO2.

    Our packaging is 15 smaller and 12 lighter which optimises transport efficiency and reduces CO2 emissions by as much as 15.

  • Specifications

    Model year

    Model year

    2024

    Dimensions and Weight

    Screen Size (inch, measured diagonally)

    55"(54.6")

    SCREEN SIZE (CM, MEASURED DIAGONALLY)

    139 cm

    Dimension of TV without Stand (W x H x D)

    Approx. 1233 x 713 x 72 mm

    DIMENSION OF TV WITH STAND (STANDARD POSITION) (W x H x D)

    Approx. 1233 x 784 x 334 mm

    Dimension of Package Carton (W x H x D)

    Approx. 1350 x 839 x 162 mm

    STAND WIDTH (STANDARD POSITION)

    Approx. 1028 mm

    VESA® Hole Pitch(W x H)

    300 x 300 mm

    Weight of TV without Stand

    Approx. 15.4 kg

    Weight of TV with Stand

    Approx. 15.7 kg

    Weight of Package Carton (Gross)

    Approx. 22 kg

    Connectivity

    Wi-Fi Standard

    Wi-Fi Certified 802.11a/b/g/n/ac/ax

    WI-FI FREQUENCY

    2.4GHz/5GHz/6GHz

    Ethernet inputs

    1(Side)

    Bluetooth profile support

    Version 5.3,HID (mouse/keyboard connectivity)/HOGP (Low Energy device connectivity)/SPP(Serial Port Profile)/A2DP (stereo audio) /AVRCP (AV remote control)

    CHROMECAST BUILT-IN

    Yes

    APPLE AIRPLAY

    Yes

    APPLE HOMEKIT

    Yes

    RF (Terrestrial/Cable) Connection Input(s)

    1(Side)

    IF (SATELLITE) INPUT(S)

    No

    Component Video (Y/Pb/Pr) Input(s)

    No

    Composite Video Input(s)

    No

    RS-232C Input(s)

    No

    HDMI inputs total

    4(4Side)

    HDCP

    HDCP2.3(for HDMI™1/2/3/4)

    BRAVIA SYNC (INCLUDING HDMI-CEC)

    Yes

    Features specified in HDMI2.1

    eARC/ALLM

    HDMI Audio Return Channel (ARC)

    Yes (eARC/ARC)

    Variable Refresh Rate (VRR)

    -

    Auto Low Latency Mode (ALLM)

    Yes (for HDMI™1/2/3/4)

    Digital Audio Output(s)

    1(Side)

    Headphone Output(s)

    -

    Audio Output(s)

    -

    Subwoofer Output(s)

    -

    USB ports

    2(Side)

    USB HDD Recording

    No

    USB drive format support

    FAT16/FAT32/NTFS

    USB playback codecs

    MPEG1:MPEG1/MPEG2 PS:MPEG2/MPEG2 TS(HDV,AVCHD):MPEG2,MPEG4,AVC,AVS,HEVC/MP4(XAVC S):AVC,MPEG4,HEVC,AV1,VP8,WMV,MotionJpeg,/AVI:MotionJpeg,HEVC,MPEG4,WMV,AVC,VP8/ASF(WMV)/MOV:AVC,HEVC,MPEG4,WMV/MKV:AVC,MPEG4,VP8,HEVC,VP9,WMV,AV1,3GPP:MPEG4,AVC,HEVC,MPEG2,WMV,VP8,AV1/MP3/ASF(WMA)/LPCM/WAV/MP4AAC/FLAC/JPEG/WEBM:AV1,VP9/AC4/ogg/AAC

    Picture (Panel)

    Display type

    LCD

    Backlight type

    Direct LED

    Backlight dimming type

    Frame Dimming

    Display resolution (H x V, pixels)

    3840 x 2160

    PANEL REFRESH RATE

    50Hz

    Viewing Angle (X-Wide Angle)

    -

    ANTI REFLECTION (X-ANTI REFLECTION)

    -

    Picture (processing)

    Picture processor

    4K HDR Processor X1™

    CONTRAST ENHANCEMENT

    Dynamic Contrast Enhancer

    Colour enhancement

    TRILUMINOS PRO™

    Clarity enhancement

    4K X-Reality™ PRO

    Motion enhancer (Native Hz)

    Motionflow™ XR 200 (Native 50Hz)

    HDR (High Dynamic Range) compatibility

    Yes(HDR10,HLG,Dolby Vision)

    Video signal support

    HDMI™ signal :4096x2160p(24,50,60Hz), 3840x2160p(24,25,30,50,60Hz), 1080p(30,50,60Hz), 1080/24p, 1080i(50,60Hz), 720p(30,50,60Hz), 720/24p, 576p, 576i, 480p, 480i

    Picture modes

    Vivid, Standard, Cinema, Game, Graphics, Photo, Professional, Dolby Vision (Vivid/Bright/Dark/Game)

    SENSOR

    Light

    HDMI PC INPUT SIGNAL FORMAT

    640x480(31.5kHz,60Hz), 800x600(37.9kHz,60Hz), 1024x768(48.4kHz,60Hz), 1280x1024(64.0kHz,60Hz), 1152x864(67.5kHz,75Hz), 1600x900(55.9kHz,60Hz), 1680x1050(65.3kHz,60Hz), 1920x1080(67.5kHz,60Hz), ;3840x2160p(30Hz), 3840x2160p(60Hz, 8bits)

    Sound (Speakers and Amplifier)

    Audio Power Output

    10W + 10W

    Speaker Type

    Bass Reflex Speaker

    Speaker Configuration

    Full Range (Bass Reflex) x 2

    Sound (Processing)

    Dolby audio format support

    Dolby™ Audio, Dolby™ Atmos

    DTS audio format support

    No

    VOICE ZOOM

    -

    Sound modes

    -

    Camera

    CAMERA

    -

    CAMERA FUNCTION

    -

    Software

    Operating System

    Android TV™

    SMART TV

    Google TV™

    On-board Storage (GB)

    16GB

    Display Language

    AFRIKAANS,ARABIC,BULGARIAN,BENGALI,BOSNIAN,CATALAN,CZECH,DANISH,DEU,GREEK,ENGLISH,SPANISH,ESTONIAN,PER,FINNISH,FRENCH,GUJARATI,HINDI,CROATIAN,HUNGARIAN,INDONESIAN,ITALIAN,HEBREW,KAZAKH,KANNADA,LITHUANIAN,LATVIAN,MACEDONIAN,MALAYALAM,MARATHI,MAY,NOB,NLD,PANJABI,POLISH,PORTUGUESE,ROMANIAN,RUSSIAN,SOL,SLOVENIAN,ALB,SERBIAN,SWEDISH, SIMPLIFIED CHINESE, TRADITIONAL CHINESE, ZULU, SWAHILI, VIETNAMESE, TAMIL ,TELUGU, THAI, TURKISH,UKRAINIAN, TGL

    Text Input Language

    ARABIC / ENGLISH / FINNISH / FRENCH / GERMAN / HEBREW / HINDI / ITALIAN / JAPANESE / KOR / NORWEGIAN / PER / PORTUGUESE / RUSSIAN / SPANISH / THAI / VIETNAMESE / SIMPLIFIED CHINESE / TRADITIONAL CHINESE

    ECO DASHBOARD

    Yes

    Voice Search

    (Voice Search)Yes/(Built-in Mic)Yes

    BUILT-IN MIC SWITCH

    Yes (Center)

    Electronic Program Guide (EPG)

    Yes

    CONTROL MENU

    Yes

    Internet Browser

    -

    Application Store

    Yes (Google Play Store)

    On/Off Timer

    Yes

    Sleep Timer

    Yes

    Teletext

    Yes

    Auto Calibration with CalMAN®

    -

    Features for ​PlayStation®5

    Auto HDR Tone Mapping

    Yes

    Auto Genre Picture Mode

    Yes

    Power and Energy saving

    SCREEN SIZE (CM, MEASURED DIAGONALLY)

    139 cm

    Screen Size (inch, measured diagonally)

    55"(54.6")

    Power Consumption (in standby)

    0.5 W

    Presence of lead

    -

    Mercury content(mg)

    0.0 mg

    Power Consumption (On Mode) for Energy Star

    -

    Power Consumption (Standby Mode) for Energy Star

    -

    Energy Star® compliant

    -

    Power Requirements (voltage/frequency)

    50/60 Hz

    Power Saving Mode / Back Light Off Mode

    Yes

    Dynamic Backlight Control

    Yes

    Design

    BEZEL DESIGN

    Flush Surface

    BEZEL COLOR

    Black

    Stand design

    Slim Wedged Stand

    STAND COLOR

    Black

    STAND POSITION

    1way position (Outside)

    REMOTE CONTROL

    Standard Remote

    Built-in Tuner

    Number of Tuners (Terrestrial/Cable)

    1(Digital/Analog)

    Number of Tuners (Sat)

    -

    TV System (Analog)

    B/G,D/K,I,M

    Tuner Channel Coverage (Analog)

    45.25MHz-863.25MHz(Depend on country/area selection)

    TV System (Digital Terrestrial)

    DVB-T/T2

    Tuner Channel Coverage (Digital Terrestrial)

    VHF/UHF(Depend on country/area selection)

    TV System (Digital Cable)

    -

    TV System (Digital Sat)

    -

    CI+

    -

    Accessibility

    Audio Description (Audio key)

    Yes

    Closed Caption

    Subtitle

    Text Magnification

    Yes

    Accessibility Shortcut

    Yes

    Voice Search

    Yes

    ACCESSIBLE INITIAL SETUP WITH TALKBACK

    Yes

    TALKBACK

    Yes

    SWITCH ACCESS

    Yes

    Accessories

    Optional accessories

    Wallmount Bracket (Sony original Wall-Mount Bracket)Depends on country selection

  • Support
  • Overview
    • Overview

      อัจฉริยะเต็มเปี่ยม ใช้งานได้ง่ายดาย

      สมาร์ททีวีของเราใช้งานง่ายเป็นพิเศษด้วยคุณสมบัติสมาร์ทแบบ All-in-one มากมายเพื่อการรับชมแบบไร้กังวล ด้วยหน้าจอขนาดใหญ่ ภาพที่ละเอียดและเต็มไปด้วยสีสัน และเสียงไดนามิก ทุกสิ่งที่คุณชื่นชอบจึงน่าตื่นเต้นยิ่งขึ้น

      ความบันเทิงที่คุณชื่นชอบ โดยความช่วยเหลือจาก Google

      Google TV™ รวมภาพยนตร์ รายการทีวี และอื่นๆ จากแอปและการสมัครใช้งานต่างๆ ของคุณไว้ด้วยกัน และจัดระเบียบให้คุณ

      สีสันสดใสเหลือเชื่อ คมชัดจัดเต็ม

      มองเห็นทุกสิ่งมีสีสดใส ขับเคลื่อนด้วย 4K HDR Processor X1™ ของเราซึ่งสามารถยกระดับอินพุตสัญญาณแบบไดนามิกผ่านสีกว่าพันล้านสีเพื่อสร้างภาพที่มีความชัดเจนและคอนทราสต์ที่ยอดเยี่ยมเพื่อการรับชมที่น่าพึงพอใจขั้นสุด

      เสียงชัดเจน เสียงเบสทรงพลัง

      ทุกสิ่งทุกอย่างคมชัด คุณสมบัติด้านเสียงและเทคโนโลยีลำโพงของเราให้เสียงที่ชัดเป็นธรรมชาติและเสียงเบสที่สมบูรณ์สำหรับทุกเนื้อหาที่คุณชื่นชอบ

      ขอบจอเล็กลง หน้าจอใหญ่ขึ้น

      ให้คุณจดจ่ออยู่กับภาพ การออกแบบพื้นผิวเรียบของเราลดขนาดขอบจอลงและเพิ่มขนาดหน้าจอเพื่อความบันเทิงในทุกวันที่ดื่มด่ำอย่างน่าทึ่ง

      เวลาของการเล่นเกม อยู่ยงคงกระพัน

      BRAVIA จับภาพกราฟิกและ Soundscape อันน่าทึ่งของเกมในปัจจุบัน ต้องการมากกว่านี้ใช่ไหม จับคู่กับคอนโซล PlayStation®5 เพื่อความดื่มด่ำอย่างแท้จริง

  • Online Shopping FAQ
    • Online Shopping FAQ

      Questions about your Account

      Q. What is a Sony Store account?

      A. Your Sony Store account qualifies you for membership with the My Sony program, and upon purchasing THB 5,000 in a month, you will also automatically qualify for the Sony Store Members program. Your account is what you use to sign in to Sony online services such as buying products online, lodging a product support request, receiving emails, participating in competitions or events and providing feedback about your products or these services. It makes your experiences with Sony more personal and relevant to you.

       

      Q. How do I sign up for an account?

      A. It is a free and easy process. Simply visit our registration page, key in your particulars and click on “Sign Up” to register. Please ensure that we give absolute priority to the security of your personal and financial information. For more details, please refer to our Privacy Policy.

       

      Q. How do I log into my account?

      A. Please visit our sign in page, key in your registered email address and password, and you are logged in. Forgot your password? No worries, click the forgot password option and follow the prompts.

       

      Q. How can I change my registered email address?

      A. Please log in to your existing account and click on “Edit Profile” to update your details.

       

      Q. How do I reset my password?

      A. Forgot your password? No worries, simply visit our login page, click the forgot password option and follow the prompts to reset your password. You may also log in to your existing account and click on “Edit Profile” to reset your password.

       

      Q. What are some tips about passwords, privacy and safety?

      A. Here is some information about passwords and privacy.

      To keep your account safe, we recommend a series of password strengthening measures. Your password will need to be:

      • 8 to 20 characters long
      • One lower case letter
      • One upper case letter
      • One number
      • One special character
      • No spaces

      Tips for your personal safety:

      • Don’t use personal information or common words as a password
      • Keep your passwords secure

      Q. What can I save in my Account?

      A. Currently you can save your favourite details such as delivery addresses and wishlist to make your online purchase easier. If you do not mind filling in further details of your advanced profile settings, we would be better able to deliver a customized experience to you based on your needs & wants.

       

      Q. Can I save my delivery addresses?

      A. Yes! You can save your preferred delivery addresses in your account section. Prefer a gift to be delivered to your home address? Or, headphones delivered straight to your workplace? It's easy! Simply keep these details saved to your account to help you speed through the checkout process.

       

      Q. Can I save my contact details?

      A. Yes! Your own account section will keep all your details in one place, so you can find them at your fingertips. Should you need to edit any details, click on “Edit Profile” to update your details.

       

      Q. Is my information secure?

      A. Absolutely, best practices have been used to make sure your information is secure at all times. Kindly refer to our privacy policy for more details.

      Questions about your Orders

      Q. How do I know if my purchase has been confirmed?

      A. Upon confirmation of your order, you will receive a confirmation email with the order number. Should you not receive this email confirmation, please contact us for more assistance.

       

      Q. Can I see the status of my order in My Account?

      A. Absolutely! Simply log in to your account and check out your existing orders under the “My Orders” section. Orders that have been shipped out will have a tracking number available.

       

      Q. How do I track my order?

      A. When your order has been shipped out, you will receive an email with your tracking number and order number, so keep an eye on your inbox. You may also get a call from our delivery team. Should there be any questions, please contact us and provide us with your tracking and order numbers.

       

      Q. How do I add items to my cart?

      A. Simply find the product that you wish to purchase and use the "Add to Cart" button. Items that are sold out may not be able to be purchased and will display a "Sold Out" badge. You can also proceed to your cart and update the quantities, or remove items, from your order.

      Questions about Payment

      Q. What payment methods are accepted?

      A. To bring you the best online shopping experience, we offer multiple payment methods:

      • Credit Card
      • Debit Card
      • 0% Installment Payment Plan (applicable for SCB Bank, Krungsri Bank, KTC and Bangkok Bank currently)
      • iBanking
      • Bank Transfer

      Q. Will I receive communication of my payment status?

      A. An email notification on whether your payment was successful will be sent to you once your order has been confirmed and verified.

       

      Q. Will my credit card details be stored in My Account?

      A. As we give absolute priority to the security of your personal and financial information, we do not request for you to store your credit card details nor do we store them.

       

      Q. Which credit cards are accepted for payment?

      A. Sony Store, Online accepts all major credit cards supported by VISA and MasterCard.

      Questions about Returns & Refunds

      Q. Can I change/return my purchased product?

      A. Should you not be satisfied with the purchased product or you've received your order wrongly, please check out the returns process below:

      • All products must be purchased from Sony Store Online (Thailand). Receipt / tax invoice with the trackable order number is required.
      • Returns and/or exchanges are only available for products that are deemed to be damaged in transit (ie: before you received it). In case of defective or out of order goods, goods return must be done within 7 days of receiving. After 7 days, goods return will not be accepted.
      • Products must be returned in the original packaging, and should include any free gifts, warranties, manuals, and other accessories that came together with your item.
      • Shipping and handling fees cannot be refunded unless a replacement item is shipped out due to being damaged in transit, or faulty when opened.
      • In case of refund, it will be based on value of the product at the date of sale only (per the price on the receipt).

      REMARKS: The company reserves the right to refuse any goods return or refund if the case does not meet the above requirements.

       

      Q. How soon can Sony process my return request?

      A. You will receive a response from Sony within 3 working days.

       

      Q. How do I get a refund?

      A. If deemed faulty or damaged before you received your order, Sony will happily replace your purchase with a new item. No additional shipping charges will be added to your order and we’ll help arrange for the replacement to be shipped back to us.

      If you would prefer us to refund you, please contact us within 7 days after you've received the product to provide us the details for refund according to Sony's terms and conditions.

      For items where an incorrect colour, style or model has been delivered, as long as the item is in its original packaging, Sony will provide an exchange. No exchange will be issued until the item has been returned and inspected, according to Sony’s return policy.

       

      Q. What if I change my mind?

      Please choose carefully as refunds and returns are not provided for change of mind.

       

      Q. Will my redeemed points be refunded if I cancel my order?

      A. The redeemed points of your purchase will be fully refunded to your member account when the products and services are cancelled. Terms and conditions apply.

        

      Questions about Delivery

      Q. How much does delivery cost?

      A. For any purchase from Sony Store Online (Thailand) of 2,000 baht and above, delivery fee is FREE regardless of the size of the item, be it TV or an audio device.

       

      Q. Can I get my delivery left at my doorstep or hidden somewhere at the door?

      A. To ensure that you get the parcel safely and to avoid any damages to your parcel while it is left unattended, we require a signature when our friendly delivery team comes to your house.

       

      Q. Do you ship overseas?

      A. Shipping is only available to customers within Thailand only.

       

      Q. What is the expected delivery time?

      A. We are usually able to dispatch your items within 3 working days, if items are in-stock and fully paid. Orders received on Saturday and Sunday may take longer as it will only be processed on the next working day.

      During sale/promotion period, we may experience a huge influx of orders which may mean a delay. Please allow us to dispatch your items usually within 5 working days.

      REMARKS: Should payment not be cleared, there may be a delay on delivery of your order.

       

      Q. What notifications will I get about delivery?

      A. Tracking and order numbers will be provided to the email address registered in your account.

       

      Q. What should I do if I have not received my item?

      A. Please contact us and provide us with your tracking and order number.

       

      Q. I ordered multiple items, but I only received partially. Where are my other items?

      A. Please contact us and provide us with your tracking and order number.

       

      Q. Can I prearrange the date I want to receive my delivery?

      A. We apologize that we are unable to accommodate specific delivery time requests at the moment. If you are not available at the time of your delivery attempt, our delivery team will try to re-deliver to you at another time. However, in the case of more than 2 unsuccessful delivery attempts, shipping fee will be charged for the next attempt.

       

      Q. Do you deliver during weekends and holidays?

      A. Our delivery team may attempt deliveries during the weekend, and on some holidays. However, if you are not available at the given address on the weekend, please contact the delivery staff who would have contacted you before the parcel is delivered.

       

      Q. I have already ordered but need my order now, can Sony speed up the delivery?

      A. Unfortunately, we are unable to expedite the delivery of orders. However, we will in our best effort deliver your parcel within the indicated delivery time. 

       

      Q. Can Sony deliver the items to my office?

      A. Yes, we will deliver your order to the address you provided during checkout, regardless whether it is your home address or office address, as long as it is within Thailand.

       

      Q. What if I am not at home when the package arrives?

      A. If you’re unavailable to receive your package when it arrives, the delivery team will attempt to re-deliver it to you on the next working day. Please note that it is currently not possible to request for a specific delivery day and/or timing (even for re-deliveries).

       

      Q. My goods were damaged while being delivered, what do I do?

      A. We understand the disappointment in opening a new product only to see it broken. Please refuse to accept the product from the delivery staff immediately once you notice that the product packaging has some defects and please contact us right away.

      Questions about your Wishlist

      Q. What is my Wishlist?

      A. Your wishlist allows you to save and share your favourite Sony products to view and purchase later.

       

      Q. How do I view or use my Wishlist?

      A. In your account section, you will be able to save your favourite Sony products by clicking on the “heart-shaped” icon. This feature will make it easy to shop and come back to your favourites later.

      Questions about Products

      Q. How do I get my product repaired?

      A. You may return goods we have delivered to you for repair by contacting our service team here. We understand that sometimes large items (TVs & stereos) cannot be shipped easily so our service team will happily arrange an inspection.

      Sony will assess and repair products within a reasonable time. This time frame will be communicated via the service team but may vary due to part availability or fault diagnosis. Where possible, all fees (labour, freight, assessment) will be communicated for purchases not covered by manufacturer’s warranty. Where a fault is not found, there may be a service fee involved.

       

      Q. What happens to my data on a product that is repaired?

      A. Please ensure, where possible, all data is backed up on recordable media (flash drives, computer hard drives, camera memory cards, mobile phone contacts. Depending on repair requirements, some data may be lost. Sony is not liable for any data not backed up.

       

      Q. Are these products locally sourced, or parallel imported?

      A. All products sold through Sony Thai Co., Ltd. are authentic and sold directly from the manufacturer and are not parallel imports.

      Questions about Coupon Codes

      Q. Can I use multiple coupon codes on the same order?

      A. You are only able to key in one coupon code per order.

       

      Q. How long is the coupon code valid for?

      A. It varies. The expiration date of the coupon code will usually be indicated and communicated clearly.

       

      Q. Can I use a coupon code for my existing order?

      A. We are unable to apply coupon codes for existing orders. Coupon codes must be entered when you are at Payment step during checkout.

       

      Q. Can I redeem my Sony Store loyalty points together with the coupon code in the same order?

      A. Yes, you can redeem the Sony Store loyalty points together with the use of a coupon code for the same order. Before the checkout process, you will be asked to key in the number of loyalty points to redeem. Then during checkout, you will be asked to key in the coupon code.

       

      Q. Why do I get a message saying my coupon code is invalid?

      A. Each coupon code has its own terms and conditions. Please make sure your coupon code is still valid and meet the terms and conditions.

       

      Q. What happens if my coupon code has expired?

      A. Once the coupon code has expired, it is no longer valid.

      Other commonly-asked Questions

      Q. How do I close my account?

      A. By choosing to close your account you will terminate your account, membership, exclusive offers and will stop receiving communications with offers, product updates, news, information and member only event invitations.

      To terminate your account, log in to your current account and follow the prompts.

       

      Q. How do I unsubscribe?

      A. You can unsubscribe from all communications from Sony Thai Co., Ltd. (emails, SMS, direct mail etc.) by changing your subscription preferences here. You will stop receiving communications with offers, product updates, news, information and member only event invitations. Your order details, product registrations and account details will still be available to you.

  • About Sony
    • About Sony

      Sony Corporation

      At Sony, our mission is to be a company that inspires and fulfills your curiosity. Using our unlimited passion for technology, content and services to deliver groundbreaking new excitement and entertainment, as only Sony can.

      Sony History

      History

      No other consumer electronics company today is as steeped in history and innovation as Sony. Sony’s humble beginning started in Japan in 1946 from the sheer determination and hard work of two bright and enterprising young men. Both Masaru Ibuka and Akio Morita joined hands in making their dream of a successful global company a reality. 

      Sony In Thailand

      Established since 1 April 1988, Sony Thai Co., Ltd, a company winning wide acceptance and remarkable success in today’s electrical appliances market, operates a policy of sincerity in doing business to ensure highest benefit and satisfaction of its customers. Sony is one of the most recognised global brands for consumer electronics thanks to its legacy of remarkable innovation and quality.

      Sony in TH
      Sony CSR

      Corporate Social Responsibility

      The Sony Group recognises that its businesses have direct and indirect impact on the communities in which we operate. Find out how Sony is contributing towards being a positive global citizen.

      Sony Community

      Community

      With the goal of making a positive impact in the lives of the communities in which we operate in, our people at Sony are actively engaged in a myriad of activities.

      Careers at Sony

      Careers at Sony

      Discover the diverse and interesting career opportunities available at Sony that offer you professional growth and success. 

  • Reviews
    • Reviews
  • Features
    • Features
      Everything you stream. All on one screen.

      Everything you stream. All on one screen.

      Browse 400,000+ movies and TV episodes from across your streaming services, all in one place and organised into topics and genres based on what interests you.

      Bring the cinematic experience home, enjoy movies included with BRAVIA™

      Bring the cinematic experience home, enjoy movies included with BRAVIA™

      Instantly enjoy top movies with SONY PICTURES CORE. Your BRAVIA TV comes with movie credits so you can immediately watch some of the latest releases.    Redeem up to 15 movies plus enjoy up to 24 months access to a curated selection of up to 100 movies, updated regularly.

      Bring the cinematic experience home, enjoy movies included with BRAVIA™

      Bring the cinematic experience home, enjoy movies included with BRAVIA™

      Instantly enjoy top movies with SONY PICTURES CORE. Your BRAVIA TV comes with movie credits so you can immediately watch some of the latest releases.    Redeem up to 15 movies plus enjoy up to 24 months access to a curated selection of up to 100 movies, updated regularly.

      TV for the whole family

      TV for the whole family

      With kids profiles, kids get their very own Google TV experience — a space that’s just for them, with their own apps and entertainment. Kids can pick from a selection of playful avatars and themes, and parents can restrict what streaming services are shown, limit watching time, and set a bedtime.

      Just use your voice to control your TV with help from Google Assistant

      Just use your voice to control your TV with help from Google Assistant

      Your TV is more helpful than ever. Ask Google Assistant to find movies, stream apps, play music and control the TV with your voice. Get answers, adjust room temperature and lighting, even check the front door. Just say “Hey Google" to get started.

      Do more on your TV with your voice with Google Assistant

      Do more on your TV with your voice with Google Assistant

      Your TV is more helpful than ever. Ask Google Assistant to find movies, stream apps, play music and control the TV with your voice. Get answers, adjust room temperature and lighting, even check the front door. Just press the Google Assistant button on your remote to get started.

      Just say what you want to see

      Just say what you want to see

      Find favourites faster with voice search. Jump right to a show or movie just by saying it or try browsing with a voice search like “find action movies". Just say “Hey Google" to get started.

      Say what you want to see

      Say what you want to see

      Find favourites faster with voice search. Jump right to a show or movie just by saying it or try browsing with a voice search like “find action movies". Press the voice button on your remote to get started.

      Connect with your Alexa

      Connect with your Alexa

      Connect your Alexa enabled devices for seamless hands-free control of BRAVIA. With Alexa, you can power up your TV, change channels, control volume and more.[FN|Amazon Alexa enabled devices (sold separately) compatible with Sony TV’s powered by Google TV™. Amazon account required. Subscriptions may be required to access certain content.
      ]

      Chromecast built-in™

      Chromecast built-in™

      Stream from your device. Easily cast movies, shows, photos, and more from your phone or tablet, right to your TV.

      Compatible with Apple AirPlay 2

      Compatible with Apple AirPlay 2

      Stream effortlessly to your TV from your iPhone, iPad or Mac. Watch movies from apps or Safari. Share photos with friends in the room.

      Ask Siri to control your TV with just your voice

      Ask Siri to control your TV with just your voice

      Easily and securely control a Sony TV with the Apple Home app and Siri on your Apple device, using Home technology. Set up your TV in a few simple steps and control with a tap or by asking Siri.

      Apple Fitness+. Now on BRAVIA.

      Apple Fitness+. Now on BRAVIA.

      Stream Apple Fitness+ and see on-screen metrics like timers and trainer guidance on your BRAVIA with Apple AirPlay. If you have an Apple Watch, you can also see personal metrics like heart rate and calories burned.

      Video chat on a bigger screen

      Video chat on a bigger screen

      Catch up with friends and family on a bigger screen when you pair your TV with webcam.

      Video chat on a bigger screen

      Video chat on a bigger screen

      Google Meet provides secure, easy-to-use video meetings for everyone so you can connect and collaborate on what matters most.

      Eco Remote. Easy to clean and use.

      Eco Remote. Easy to clean and use.

      Controls everything. Our compact Eco Remote uses approximately 80 recycled plastic. Yet it's easy to clean with a flush surface and polyurethane coating, and controls your connected devices.

      Real-world colours in every shade and hue

      Real-world colours in every shade and hue

      See life’s true colours, vivid and bright. Triluminos Pro™ reproduces over a billion of them with enhanced saturation and hue for natural shades.

      Beautifully clear pictures, whatever you’re watching

      Beautifully clear pictures, whatever you’re watching

      Watch old favourites in close to 4K quality. Our 4K X-Reality™ PRO analyses, cleans and refines images using our unique 4K database so you can indulge in stunning pictures from virtually any content.

      Fast-moving action. Clearer and smoother.

      Fast-moving action. Clearer and smoother.

      Enhanced clearness and smoothness when watching fast-moving action. Motionflow XR increases the number of images seen every second for smoother motion while controlling LED backlighting and reducing image blur for clearer pictures.

      Brightness optimised, tuned to your room

      Brightness optimised, tuned to your room

      Whether day or night, you’ll always get the best possible picture. A light sensor optimises brightness to room conditions, boosting brightness in light rooms and reducing it in dark ones.

      Never compromise sound clarity

      Never compromise sound clarity

      Whether day or night, you’ll always get the best possible picture. A light sensor optimises brightness to room conditions, boosting brightness in light rooms and reducing it in dark ones.

      Uniquely shaped for clearer sound and deeper bass

      Uniquely shaped for clearer sound and deeper bass

      Clarity is crucial. Unlike conventional TV speakers where sound waves can become blurred, our X-Balanced Speaker™ with its uniquely-shaped diaphragm reduces distortion for improved sound resolution.

      Room-filling, Dolby Atmos® sound

      Room-filling, Dolby Atmos® sound

      Sound from above, the sides, everywhere. Hear sound moving overhead across the screen with more depth and clarity. Dolby Atmos® draws you in deeper for truly atmospheric entertainment.

      Stylish look. Everyday fun.

      Stylish look. Everyday fun.

      Your eyes are focused on the picture, not what’s around it. We’ve designed this TV with a Flush Surface that makes the bezel almost invisible.

      Flush Surface. Enthralling viewing.

      Flush Surface. Enthralling viewing.

      Form and function, beautifully combined. Our unique Flush Surface design gives the TV a clean, contemporary look. This is beauty that doesn’t get in the way of your viewing.

      Slim Wedged Stand

      Slim Wedged Stand

      Complements your space beautifully. This sleek and seamless stand is designed to perfectly match the TV and harmonise with your room and decor.

      Jaw-dropping graphics. Immersive soundscapes. Game on.

      Jaw-dropping graphics. Immersive soundscapes. Game on.

      Be right at the heart of the action with BRAVIA. Awe-inspiring scenes, atmospheric sound and exclusive features bring your go-to games to life like never before.

      Jaw-dropping graphics. Immersive soundscapes. Game on.

      Jaw-dropping graphics. Immersive soundscapes. Game on.

      Be right at the heart of the action with BRAVIA. Awe-inspiring scenes, atmospheric sound and exclusive features bring your go-to games to life like never before.

      Jaw-dropping graphics. Immersive soundscapes. Game on.

      Jaw-dropping graphics. Immersive soundscapes. Game on.

      Be right at the heart of the action with BRAVIA. Awe-inspiring scenes, atmospheric sound and exclusive features bring your go-to games to life like never before.

      Jaw-dropping graphics. Immersive soundscapes. Game on.

      Jaw-dropping graphics. Immersive soundscapes. Game on.

      Be right at the heart of the action with BRAVIA. Awe-inspiring scenes, atmospheric sound and exclusive features bring your go-to games to life like never before.

      Auto HDR Tone Mapping

      Auto HDR Tone Mapping

      Auto HDR Tone Mapping instantly optimises HDR settings during your PS5® initial setup. Even in dark shadow and bright highlights, you’ll see fine details and true colours.

      Auto Genre Picture Mode

      Auto Genre Picture Mode

      BRAVIA automatically switches into Game Mode with PS5® to minimise lag and maximise responsiveness. It switches back to Standard Mode when watching movies for more expressive scenes.

      Stream PlayStation® games to your BRAVIA

      Stream PlayStation® games to your BRAVIA

      Control your PlayStation® remotely wherever you have a compatible BRAVIA connected to the internet. The PS Remote Play app lets you control your PS5® or PS4™ console from another room or location like a friend's house.

      One place for all your game settings

      One place for all your game settings

      Never has it been easier to fine-tune your game status, settings and assist functions. All the essentials are at your fingertips for ease and comfort.

      Dolby Vision® for gaming. Supported.

      Dolby Vision® for gaming. Supported.

      This is how your game world should be. Incredibly vibrant colours, lifelike contrast in light and dark, intense brightness. With Dolby Vision®, gaming reaches a whole new level of depth and realism.

      Various features in HDMI 2.1

      Various features in HDMI 2.1

      With 4K/120fps, a Variable Refresh Rate (VRR) and Auto Low Latency Mode (ALLM), our TVs give you smooth and clear movement for responsive gameplay.

      Balancing environment and entertainment

      Balancing environment and entertainment

      Less environmental impact, more immersive pictures and sound. BRAVIA™ helps you optimise energy consumption with the Eco Dashboard while reducing virgin plastic use by approximately 60% and cutting packaging size by 15% and total weight by 12%. 

      Optimising brightness and power consumption

      Optimising brightness and power consumption

      Save power by optimising screen brightness to your room with ambient light sensing. Every part of a picture is optimised based on the brightness of each image.

      All your eco in one place 

      All your eco in one place 

      Easily change eco settings, individually or in one go. Our Eco Dashboard puts everything conveniently in one place, making it easy to set up your TV for optimum environmental efficiency.

      Made with recycled plastic

      Made with recycled plastic

      Designed to be sustainable. Our compact Eco Remote uses approximately 80 recycled plastic.

      Less virgin plastic, more recycled

      Less virgin plastic, more recycled

      Environment and entertainment in harmony. This TV uses recycled materials for the rear cover, bezel and terminal bracket to reduce virgin plastic use.

      Less packaging. Less CO2.

      Less packaging. Less CO2.

      Our packaging is 15 smaller and 12 lighter which optimises transport efficiency and reduces CO2 emissions by as much as 15.

  • Specifications
    • Specifications

      Model year

      Model year

      2024

      Dimensions and Weight

      Screen Size (inch, measured diagonally)

      55"(54.6")

      SCREEN SIZE (CM, MEASURED DIAGONALLY)

      139 cm

      Dimension of TV without Stand (W x H x D)

      Approx. 1233 x 713 x 72 mm

      DIMENSION OF TV WITH STAND (STANDARD POSITION) (W x H x D)

      Approx. 1233 x 784 x 334 mm

      Dimension of Package Carton (W x H x D)

      Approx. 1350 x 839 x 162 mm

      STAND WIDTH (STANDARD POSITION)

      Approx. 1028 mm

      VESA® Hole Pitch(W x H)

      300 x 300 mm

      Weight of TV without Stand

      Approx. 15.4 kg

      Weight of TV with Stand

      Approx. 15.7 kg

      Weight of Package Carton (Gross)

      Approx. 22 kg

      Connectivity

      Wi-Fi Standard

      Wi-Fi Certified 802.11a/b/g/n/ac/ax

      WI-FI FREQUENCY

      2.4GHz/5GHz/6GHz

      Ethernet inputs

      1(Side)

      Bluetooth profile support

      Version 5.3,HID (mouse/keyboard connectivity)/HOGP (Low Energy device connectivity)/SPP(Serial Port Profile)/A2DP (stereo audio) /AVRCP (AV remote control)

      CHROMECAST BUILT-IN

      Yes

      APPLE AIRPLAY

      Yes

      APPLE HOMEKIT

      Yes

      RF (Terrestrial/Cable) Connection Input(s)

      1(Side)

      IF (SATELLITE) INPUT(S)

      No

      Component Video (Y/Pb/Pr) Input(s)

      No

      Composite Video Input(s)

      No

      RS-232C Input(s)

      No

      HDMI inputs total

      4(4Side)

      HDCP

      HDCP2.3(for HDMI™1/2/3/4)

      BRAVIA SYNC (INCLUDING HDMI-CEC)

      Yes

      Features specified in HDMI2.1

      eARC/ALLM

      HDMI Audio Return Channel (ARC)

      Yes (eARC/ARC)

      Variable Refresh Rate (VRR)

      -

      Auto Low Latency Mode (ALLM)

      Yes (for HDMI™1/2/3/4)

      Digital Audio Output(s)

      1(Side)

      Headphone Output(s)

      -

      Audio Output(s)

      -

      Subwoofer Output(s)

      -

      USB ports

      2(Side)

      USB HDD Recording

      No

      USB drive format support

      FAT16/FAT32/NTFS

      USB playback codecs

      MPEG1:MPEG1/MPEG2 PS:MPEG2/MPEG2 TS(HDV,AVCHD):MPEG2,MPEG4,AVC,AVS,HEVC/MP4(XAVC S):AVC,MPEG4,HEVC,AV1,VP8,WMV,MotionJpeg,/AVI:MotionJpeg,HEVC,MPEG4,WMV,AVC,VP8/ASF(WMV)/MOV:AVC,HEVC,MPEG4,WMV/MKV:AVC,MPEG4,VP8,HEVC,VP9,WMV,AV1,3GPP:MPEG4,AVC,HEVC,MPEG2,WMV,VP8,AV1/MP3/ASF(WMA)/LPCM/WAV/MP4AAC/FLAC/JPEG/WEBM:AV1,VP9/AC4/ogg/AAC

      Picture (Panel)

      Display type

      LCD

      Backlight type

      Direct LED

      Backlight dimming type

      Frame Dimming

      Display resolution (H x V, pixels)

      3840 x 2160

      PANEL REFRESH RATE

      50Hz

      Viewing Angle (X-Wide Angle)

      -

      ANTI REFLECTION (X-ANTI REFLECTION)

      -

      Picture (processing)

      Picture processor

      4K HDR Processor X1™

      CONTRAST ENHANCEMENT

      Dynamic Contrast Enhancer

      Colour enhancement

      TRILUMINOS PRO™

      Clarity enhancement

      4K X-Reality™ PRO

      Motion enhancer (Native Hz)

      Motionflow™ XR 200 (Native 50Hz)

      HDR (High Dynamic Range) compatibility

      Yes(HDR10,HLG,Dolby Vision)

      Video signal support

      HDMI™ signal :4096x2160p(24,50,60Hz), 3840x2160p(24,25,30,50,60Hz), 1080p(30,50,60Hz), 1080/24p, 1080i(50,60Hz), 720p(30,50,60Hz), 720/24p, 576p, 576i, 480p, 480i

      Picture modes

      Vivid, Standard, Cinema, Game, Graphics, Photo, Professional, Dolby Vision (Vivid/Bright/Dark/Game)

      SENSOR

      Light

      HDMI PC INPUT SIGNAL FORMAT

      640x480(31.5kHz,60Hz), 800x600(37.9kHz,60Hz), 1024x768(48.4kHz,60Hz), 1280x1024(64.0kHz,60Hz), 1152x864(67.5kHz,75Hz), 1600x900(55.9kHz,60Hz), 1680x1050(65.3kHz,60Hz), 1920x1080(67.5kHz,60Hz), ;3840x2160p(30Hz), 3840x2160p(60Hz, 8bits)

      Sound (Speakers and Amplifier)

      Audio Power Output

      10W + 10W

      Speaker Type

      Bass Reflex Speaker

      Speaker Configuration

      Full Range (Bass Reflex) x 2

      Sound (Processing)

      Dolby audio format support

      Dolby™ Audio, Dolby™ Atmos

      DTS audio format support

      No

      VOICE ZOOM

      -

      Sound modes

      -

      Camera

      CAMERA

      -

      CAMERA FUNCTION

      -

      Software

      Operating System

      Android TV™

      SMART TV

      Google TV™

      On-board Storage (GB)

      16GB

      Display Language

      AFRIKAANS,ARABIC,BULGARIAN,BENGALI,BOSNIAN,CATALAN,CZECH,DANISH,DEU,GREEK,ENGLISH,SPANISH,ESTONIAN,PER,FINNISH,FRENCH,GUJARATI,HINDI,CROATIAN,HUNGARIAN,INDONESIAN,ITALIAN,HEBREW,KAZAKH,KANNADA,LITHUANIAN,LATVIAN,MACEDONIAN,MALAYALAM,MARATHI,MAY,NOB,NLD,PANJABI,POLISH,PORTUGUESE,ROMANIAN,RUSSIAN,SOL,SLOVENIAN,ALB,SERBIAN,SWEDISH, SIMPLIFIED CHINESE, TRADITIONAL CHINESE, ZULU, SWAHILI, VIETNAMESE, TAMIL ,TELUGU, THAI, TURKISH,UKRAINIAN, TGL

      Text Input Language

      ARABIC / ENGLISH / FINNISH / FRENCH / GERMAN / HEBREW / HINDI / ITALIAN / JAPANESE / KOR / NORWEGIAN / PER / PORTUGUESE / RUSSIAN / SPANISH / THAI / VIETNAMESE / SIMPLIFIED CHINESE / TRADITIONAL CHINESE

      ECO DASHBOARD

      Yes

      Voice Search

      (Voice Search)Yes/(Built-in Mic)Yes

      BUILT-IN MIC SWITCH

      Yes (Center)

      Electronic Program Guide (EPG)

      Yes

      CONTROL MENU

      Yes

      Internet Browser

      -

      Application Store

      Yes (Google Play Store)

      On/Off Timer

      Yes

      Sleep Timer

      Yes

      Teletext

      Yes

      Auto Calibration with CalMAN®

      -

      Features for ​PlayStation®5

      Auto HDR Tone Mapping

      Yes

      Auto Genre Picture Mode

      Yes

      Power and Energy saving

      SCREEN SIZE (CM, MEASURED DIAGONALLY)

      139 cm

      Screen Size (inch, measured diagonally)

      55"(54.6")

      Power Consumption (in standby)

      0.5 W

      Presence of lead

      -

      Mercury content(mg)

      0.0 mg

      Power Consumption (On Mode) for Energy Star

      -

      Power Consumption (Standby Mode) for Energy Star

      -

      Energy Star® compliant

      -

      Power Requirements (voltage/frequency)

      50/60 Hz

      Power Saving Mode / Back Light Off Mode

      Yes

      Dynamic Backlight Control

      Yes

      Design

      BEZEL DESIGN

      Flush Surface

      BEZEL COLOR

      Black

      Stand design

      Slim Wedged Stand

      STAND COLOR

      Black

      STAND POSITION

      1way position (Outside)

      REMOTE CONTROL

      Standard Remote

      Built-in Tuner

      Number of Tuners (Terrestrial/Cable)

      1(Digital/Analog)

      Number of Tuners (Sat)

      -

      TV System (Analog)

      B/G,D/K,I,M

      Tuner Channel Coverage (Analog)

      45.25MHz-863.25MHz(Depend on country/area selection)

      TV System (Digital Terrestrial)

      DVB-T/T2

      Tuner Channel Coverage (Digital Terrestrial)

      VHF/UHF(Depend on country/area selection)

      TV System (Digital Cable)

      -

      TV System (Digital Sat)

      -

      CI+

      -

      Accessibility

      Audio Description (Audio key)

      Yes

      Closed Caption

      Subtitle

      Text Magnification

      Yes

      Accessibility Shortcut

      Yes

      Voice Search

      Yes

      ACCESSIBLE INITIAL SETUP WITH TALKBACK

      Yes

      TALKBACK

      Yes

      SWITCH ACCESS

      Yes

      Accessories

      Optional accessories

      Wallmount Bracket (Sony original Wall-Mount Bracket)Depends on country selection

  • Support

BRAVIA 3 55 Inch TV | 4K HDR Processor X1™ | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV) | 2024 Model

26,990 THB 28,990 THB

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1. Prices indicated refer to Suggested Retail Price which includes VAT and may change from time to time without prior notice.

Footnotes
  • 1. Prices indicated refer to Suggested Retail Price which includes VAT and may change from time to time without prior notice.

  • 2. Points indicated is based on purchase amount and may change from time to time without prior notice.

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