Discount 9%

48" A90K (48 นิ้ว) | BRAVIA XR | MASTER Series | OLED | 4K Ultra HD | High Dynamic Range (HDR) | สมาร์ททีวี (Google TV) A90K Series

Model:
47,990 THB52,990 THB
1

1. Prices indicated refer to Suggested Retail Price which includes VAT and may change from time to time without prior notice.

Point: 4799
2

2. Points indicated is based on purchase amount and may change from time to time without prior notice.

  • Overview

    XR-48A90K | BRAVIA XR | MASTER Series | OLED | 4K Ultra HD | High Dynamic Range (HDR) | สมาร์ททีวี (Google TV)

     

    ผู้ชนะรางวัล


    โลโก้ CES® 2021 Innovation Awards
    BRAVIA CAM คว้ารางวัล CES® 2022 Best of Innovation Awards
    โลโก้ CES® 2021 Innovation Awards


    BRAVIA CORE คว้ารางวัล CES® 2022 Innovation Award

    ภาพและเสียงรุ่นใหม่ด้วย Cognitive Intelligence

    สู่อีกระดับของภาพและเสียงด้วย Cognitive Processor XR™ โปรเซสเซอร์ที่ปฏิวัติวงการของเราในทีวี Sony BRAVIA XR™ สร้างเนื้อหาในแบบที่มนุษย์มองเห็นและได้ยินเพื่อประสบการณ์ที่สมจริงอย่างเหลือเชื่อ ซึ่งเข้าใจวิธีที่ดวงตามนุษย์โฟกัส โดยวิเคราะห์ภาพแบบไขว้เพื่อให้มีความลึกที่สมจริง คอนทราสที่ยอดเยี่ยม และสีสันที่สดใสสวยงาม  

  • Online Shopping FAQ

    Questions about your Account

    Q. What is a Sony Store account?

    A. Your Sony Store account qualifies you for membership with the My Sony program, and upon purchasing THB 5,000 in a month, you will also automatically qualify for the Sony Store Members program. Your account is what you use to sign in to Sony online services such as buying products online, lodging a product support request, receiving emails, participating in competitions or events and providing feedback about your products or these services. It makes your experiences with Sony more personal and relevant to you.

     

    Q. How do I sign up for an account?

    A. It is a free and easy process. Simply visit our registration page, key in your particulars and click on “Sign Up” to register. Please ensure that we give absolute priority to the security of your personal and financial information. For more details, please refer to our Privacy Policy.

     

    Q. How do I log into my account?

    A. Please visit our sign in page, key in your registered email address and password, and you are logged in. Forgot your password? No worries, click the forgot password option and follow the prompts.

     

    Q. How can I change my registered email address?

    A. Please log in to your existing account and click on “Edit Profile” to update your details.

     

    Q. How do I reset my password?

    A. Forgot your password? No worries, simply visit our login page, click the forgot password option and follow the prompts to reset your password. You may also log in to your existing account and click on “Edit Profile” to reset your password.

     

    Q. What are some tips about passwords, privacy and safety?

    A. Here is some information about passwords and privacy.

    To keep your account safe, we recommend a series of password strengthening measures. Your password will need to be:

    • 8 to 20 characters long
    • One lower case letter
    • One upper case letter
    • One number
    • One special character
    • No spaces

    Tips for your personal safety:

    • Don’t use personal information or common words as a password
    • Keep your passwords secure

    Q. What can I save in my Account?

    A. Currently you can save your favourite details such as delivery addresses and wishlist to make your online purchase easier. If you do not mind filling in further details of your advanced profile settings, we would be better able to deliver a customized experience to you based on your needs & wants.

     

    Q. Can I save my delivery addresses?

    A. Yes! You can save your preferred delivery addresses in your account section. Prefer a gift to be delivered to your home address? Or, headphones delivered straight to your workplace? It's easy! Simply keep these details saved to your account to help you speed through the checkout process.

     

    Q. Can I save my contact details?

    A. Yes! Your own account section will keep all your details in one place, so you can find them at your fingertips. Should you need to edit any details, click on “Edit Profile” to update your details.

     

    Q. Is my information secure?

    A. Absolutely, best practices have been used to make sure your information is secure at all times. Kindly refer to our privacy policy for more details.

    Questions about your Orders

    Q. How do I know if my purchase has been confirmed?

    A. Upon confirmation of your order, you will receive a confirmation email with the order number. Should you not receive this email confirmation, please contact us for more assistance.

     

    Q. Can I see the status of my order in My Account?

    A. Absolutely! Simply log in to your account and check out your existing orders under the “My Orders” section. Orders that have been shipped out will have a tracking number available.

     

    Q. How do I track my order?

    A. When your order has been shipped out, you will receive an email with your tracking number and order number, so keep an eye on your inbox. You may also get a call from our delivery team. Should there be any questions, please contact us and provide us with your tracking and order numbers.

     

    Q. How do I add items to my cart?

    A. Simply find the product that you wish to purchase and use the "Add to Cart" button. Items that are sold out may not be able to be purchased and will display a "Sold Out" badge. You can also proceed to your cart and update the quantities, or remove items, from your order.

    Questions about Payment

    Q. What payment methods are accepted?

    A. To bring you the best online shopping experience, we offer multiple payment methods:

    • Credit Card
    • Debit Card
    • 0% Installment Payment Plan (applicable for SCB Bank, Krungsri Bank, KTC and Bangkok Bank currently)
    • iBanking
    • Bank Transfer

    Q. Will I receive communication of my payment status?

    A. An email notification on whether your payment was successful will be sent to you once your order has been confirmed and verified.

     

    Q. Will my credit card details be stored in My Account?

    A. As we give absolute priority to the security of your personal and financial information, we do not request for you to store your credit card details nor do we store them.

     

    Q. Which credit cards are accepted for payment?

    A. Sony Store, Online accepts all major credit cards supported by VISA and MasterCard.

    Questions about Returns & Refunds

    Q. Can I change/return my purchased product?

    A. Should you not be satisfied with the purchased product or you've received your order wrongly, please check out the returns process below:

    • All products must be purchased from Sony Store Online (Thailand). Receipt / tax invoice with the trackable order number is required.
    • Returns and/or exchanges are only available for products that are deemed to be damaged in transit (ie: before you received it). In case of defective or out of order goods, goods return must be done within 7 days of receiving. After 7 days, goods return will not be accepted.
    • Products must be returned in the original packaging, and should include any free gifts, warranties, manuals, and other accessories that came together with your item.
    • Shipping and handling fees cannot be refunded unless a replacement item is shipped out due to being damaged in transit, or faulty when opened.
    • In case of refund, it will be based on value of the product at the date of sale only (per the price on the receipt).

    REMARKS: The company reserves the right to refuse any goods return or refund if the case does not meet the above requirements.

     

    Q. How soon can Sony process my return request?

    A. You will receive a response from Sony within 3 working days.

     

    Q. How do I get a refund?

    A. If deemed faulty or damaged before you received your order, Sony will happily replace your purchase with a new item. No additional shipping charges will be added to your order and we’ll help arrange for the replacement to be shipped back to us.

    If you would prefer us to refund you, please contact us within 7 days after you've received the product to provide us the details for refund according to Sony's terms and conditions.

    For items where an incorrect colour, style or model has been delivered, as long as the item is in its original packaging, Sony will provide an exchange. No exchange will be issued until the item has been returned and inspected, according to Sony’s return policy.

     

    Q. What if I change my mind?

    Please choose carefully as refunds and returns are not provided for change of mind.

     

    Q. Will my redeemed points be refunded if I cancel my order?

    A. The redeemed points of your purchase will be fully refunded to your member account when the products and services are cancelled. Terms and conditions apply.

      

    Questions about Delivery

    Q. How much does delivery cost?

    A. For any purchase from Sony Store Online (Thailand) of 2,000 baht and above, delivery fee is FREE regardless of the size of the item, be it TV or an audio device.

     

    Q. Can I get my delivery left at my doorstep or hidden somewhere at the door?

    A. To ensure that you get the parcel safely and to avoid any damages to your parcel while it is left unattended, we require a signature when our friendly delivery team comes to your house.

     

    Q. Do you ship overseas?

    A. Shipping is only available to customers within Thailand only.

     

    Q. What is the expected delivery time?

    A. We are usually able to dispatch your items within 3 working days, if items are in-stock and fully paid. Orders received on Saturday and Sunday may take longer as it will only be processed on the next working day.

    During sale/promotion period, we may experience a huge influx of orders which may mean a delay. Please allow us to dispatch your items usually within 5 working days.

    REMARKS: Should payment not be cleared, there may be a delay on delivery of your order.

     

    Q. What notifications will I get about delivery?

    A. Tracking and order numbers will be provided to the email address registered in your account.

     

    Q. What should I do if I have not received my item?

    A. Please contact us and provide us with your tracking and order number.

     

    Q. I ordered multiple items, but I only received partially. Where are my other items?

    A. Please contact us and provide us with your tracking and order number.

     

    Q. Can I prearrange the date I want to receive my delivery?

    A. We apologize that we are unable to accommodate specific delivery time requests at the moment. If you are not available at the time of your delivery attempt, our delivery team will try to re-deliver to you at another time. However, in the case of more than 2 unsuccessful delivery attempts, shipping fee will be charged for the next attempt.

     

    Q. Do you deliver during weekends and holidays?

    A. Our delivery team may attempt deliveries during the weekend, and on some holidays. However, if you are not available at the given address on the weekend, please contact the delivery staff who would have contacted you before the parcel is delivered.

     

    Q. I have already ordered but need my order now, can Sony speed up the delivery?

    A. Unfortunately, we are unable to expedite the delivery of orders. However, we will in our best effort deliver your parcel within the indicated delivery time. 

     

    Q. Can Sony deliver the items to my office?

    A. Yes, we will deliver your order to the address you provided during checkout, regardless whether it is your home address or office address, as long as it is within Thailand.

     

    Q. What if I am not at home when the package arrives?

    A. If you’re unavailable to receive your package when it arrives, the delivery team will attempt to re-deliver it to you on the next working day. Please note that it is currently not possible to request for a specific delivery day and/or timing (even for re-deliveries).

     

    Q. My goods were damaged while being delivered, what do I do?

    A. We understand the disappointment in opening a new product only to see it broken. Please refuse to accept the product from the delivery staff immediately once you notice that the product packaging has some defects and please contact us right away.

    Questions about your Wishlist

    Q. What is my Wishlist?

    A. Your wishlist allows you to save and share your favourite Sony products to view and purchase later.

     

    Q. How do I view or use my Wishlist?

    A. In your account section, you will be able to save your favourite Sony products by clicking on the “heart-shaped” icon. This feature will make it easy to shop and come back to your favourites later.

    Questions about Products

    Q. How do I get my product repaired?

    A. You may return goods we have delivered to you for repair by contacting our service team here. We understand that sometimes large items (TVs & stereos) cannot be shipped easily so our service team will happily arrange an inspection.

    Sony will assess and repair products within a reasonable time. This time frame will be communicated via the service team but may vary due to part availability or fault diagnosis. Where possible, all fees (labour, freight, assessment) will be communicated for purchases not covered by manufacturer’s warranty. Where a fault is not found, there may be a service fee involved.

     

    Q. What happens to my data on a product that is repaired?

    A. Please ensure, where possible, all data is backed up on recordable media (flash drives, computer hard drives, camera memory cards, mobile phone contacts. Depending on repair requirements, some data may be lost. Sony is not liable for any data not backed up.

     

    Q. Are these products locally sourced, or parallel imported?

    A. All products sold through Sony Thai Co., Ltd. are authentic and sold directly from the manufacturer and are not parallel imports.

    Questions about Coupon Codes

    Q. Can I use multiple coupon codes on the same order?

    A. You are only able to key in one coupon code per order.

     

    Q. How long is the coupon code valid for?

    A. It varies. The expiration date of the coupon code will usually be indicated and communicated clearly.

     

    Q. Can I use a coupon code for my existing order?

    A. We are unable to apply coupon codes for existing orders. Coupon codes must be entered when you are at Payment step during checkout.

     

    Q. Can I redeem my Sony Store loyalty points together with the coupon code in the same order?

    A. Yes, you can redeem the Sony Store loyalty points together with the use of a coupon code for the same order. Before the checkout process, you will be asked to key in the number of loyalty points to redeem. Then during checkout, you will be asked to key in the coupon code.

     

    Q. Why do I get a message saying my coupon code is invalid?

    A. Each coupon code has its own terms and conditions. Please make sure your coupon code is still valid and meet the terms and conditions.

     

    Q. What happens if my coupon code has expired?

    A. Once the coupon code has expired, it is no longer valid.

    Other commonly-asked Questions

    Q. How do I close my account?

    A. By choosing to close your account you will terminate your account, membership, exclusive offers and will stop receiving communications with offers, product updates, news, information and member only event invitations.

    To terminate your account, log in to your current account and follow the prompts.

     

    Q. How do I unsubscribe?

    A. You can unsubscribe from all communications from Sony Thai Co., Ltd. (emails, SMS, direct mail etc.) by changing your subscription preferences here. You will stop receiving communications with offers, product updates, news, information and member only event invitations. Your order details, product registrations and account details will still be available to you.

  • Features
    4K OLED 

    4K OLED 

    Whatever you're watching, you'll see it upscaled close to 4K quality thanks to our unique Cognitive Processor XR™. You'll also enjoy striking contrast on our OLED screen that's expertly controlled by our unique technology to deliver real life depth and pure blacks in every scene.

    Cognitive Processor XR™

    Cognitive Processor XR™

    Take vision and sound to the next level with Cognitive Processor XR™. Our revolutionary processor on Sony BRAVIA XR™ TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analysing images to give real life depth, extraordinary contrast and beautifully vivid colours.

    XR OLED Contrast Pro

    XR OLED Contrast Pro

    XR OLED Contrast Pro boosts colour and contrast in bright areas for exceptionally realistic pictures defined by absolute pure blacks and peak brightness. With a temperature sensor [1] and high luminance panel [2], this OLED TV utilises our Cognitive Processor XR™ to detect screen temperature and precisely control light so pixels in bright areas are illuminated simultaneously.

    XR Triluminos Pro

    XR Triluminos Pro

    Powered by our Cognitive Processor XR™, XR Triluminos Pro enables A90K to access over a billion colours and reproduce each one with the subtle differences seen in the real world. Together with our wide colour gamut panel and human-centric processor, it can detect colour from saturation, hue and brightness to deliver natural shades in every detail.

    XR HDR Remaster

    XR HDR Remaster

    With XR HDR Remaster, this TV can detect each object on screen, analyse its colour and adjust contrast for even more realistic pictures. Object-based processing, powered by BRAVIA XR, takes precision to a whole new level by adding adjustment of hue, saturation, brightness, motion vector, bandwidth and more. The result is exceptionally real scenes with greater depth, lifelike textures and natural colours.

    XR 4K Upscaling

    XR 4K Upscaling

    With XR 4K Upscaling, you'll enjoy entertainment close to 4K quality, whatever the content or source. Our Cognitive Processor XR™ accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures.

    4K XR Super Resolution

    4K XR Super Resolution

    XR Super Resolution detects individual objects in a picture and reproduces virtually real world textures on screen. Our BRAVIA XR processor precisely analyses and processes data to power 4K pictures with four times the resolution of Full HD to enrich scenes with real world detail and texture.

    4K XR Smoothing

    4K XR Smoothing

    XR Smoothing creates smooth, natural 4K pictures as you watch, without the “banding” that can occur on other TVs. Scenes are reproduced with thousands of tones, shades and gradations, making them look incredibly real.

    XR OLED Motion

    XR OLED Motion

    Powered by our Cognitive Processor XR™, XR OLED Motion combats blur by detecting and cross analysing key visual elements on successive frames. It creates and inserts extra frames between the original ones so you can enjoy smooth and clear action, even in fast-moving sequences.

    Beautiful colours from any angle

    Beautiful colours from any angle

    Watching TV from the sides is now as satisfying as from the centre. Our self-illuminating OLED panel keeps colours consistent and true, wherever you're watching.

    4K/120fps

    4K/120fps

    Get the edge on the competition with BRAVIA. With HDMI 2.1, you can get an up to 120fps framerate on compatible games, so you can take on any challenge in shooting, sports and high-performance games with near instant on-screen action. You'll also enjoy ultra-smooth gaming with reduced input lag of 8.5ms with 4K/120fps and dedicated Game Mode.

    Auto Low Latency Mode

    Auto Low Latency Mode

    With Auto Low Latency Mode in HDMI 2.1, BRAVIA recognises when a console is connected and powered on, and automatically switches to low latency mode. You'll enjoy smoother, more responsive gameplay – vital for fast-moving, high-intensity games.

    Variable Refresh Rate

    Variable Refresh Rate

    With a Variable Refresh Rate in HDMI 2.1, BRAVIA avoids stuttering delays and screen tearing. This TV dynamically adjusts the display refresh rate to match the variable frame rates of the gaming device for smoother gameplay.

    Auto HDR Tone Mapping

    Auto HDR Tone Mapping

    With Auto HDR Tone Mapping the HDR settings will be optimised instantly during your PS5™ console’s initial setup. Your PS5™ automatically recognises individual BRAVIA TV models and selects the best HDR setting for your TV accordingly. So even in high contrast scenes, you’ll see the crucial details and colours in the brightest and darkest parts of the screen.

    Auto Genre Picture Mode

    Auto Genre Picture Mode

    BRAVIA automatically switches into Game mode to minimise input lag and make the action more responsive. When watching movies on PlayStation5® consoles, it switches back to Standard Mode to focus on picture processing for more expressive scenes.

    Acoustic Surface Audio+ 

    Acoustic Surface Audio+ 

    Sound comes directly from the screen with Acoustic Surface Audio+™. Two actuators vibrate, uniquely turning the entire screen into a speaker to create powerful acoustics that move with the picture so you hear realistic sounds with clear and natural dialogue. A centre subwoofer boosts bass for truly immersive cinematic sound at home.

    3D Surround Upscaling

    3D Surround Upscaling

    With BRAVIA XR™, everything you watch gets the true surround sound treatment. XR Surround virtually creates surround sound from the sides and vertically using just the TV speakers, so you can experience 3D audio without the need for in-ceiling or up-firing speakers. Our BRAVIA XR™ TVs are also compatible with Dolby Atmos®.

    Voice Zoom 2

    Voice Zoom 2

    Hear TV dialogue more clearly without turning up the volume. Even if speech is difficult to hear, Voice Zoom 2 detects the type of voice, analyses it and enhances its clarity. 

    Acoustic Center Sync

    Acoustic Center Sync

    When you connect a BRAVIA XR TV to a Sony soundbar, the soundbar reinforces the centre speaker channel for clearer and fuller vocals. This enables sound to precisely match on-screen action for a truly immersive experience.

    Ready for 360 Spatial Sound

    Ready for 360 Spatial Sound

    Tailor your Dolby Atmos® experience by combining our SRS-NS7 wearable speaker with BRAVIA XR™ for spatial surround sound. With selected Sony headphones, you can also enjoy the simulated surround of 360 Spatial Sound using Wireless Transmitter WLA-NS7 (sold separately).

    Bluetooth connectivity

    Bluetooth connectivity

    Connect Bluetooth® compatible devices to your TV for easy wire free entertainment. Pair your Bluetooth headphones or earphones with BRAVIA and enjoy TV shows and music in your favourite place - without any disturbances or interruptions.

    Ambient Optimization

    Ambient Optimization

    Sit back and enjoy an enthralling viewing experience. Our unique ambient optimisation technology with light sensor automatically adjusts picture and sound to your environment.

    Light Sensor

    Light Sensor

    On conventional TVs, brightness stays the same regardless of light in a room, resulting in pictures that are too dark or bright. This TV includes a light sensor that optimises picture brightness to room conditions, boosting brightness in light rooms and reducing it in dark ones so you get the perfect view.

    Acoustic Auto Calibration

    Acoustic Auto Calibration

    No matter where you're sitting, this TV detects your position and optimises sound so you'll enjoy the same sound quality as if you're sitting right in front of the TV. Sound can change depending on your room environment. Curtains, for example, absorb sound while objects in front of the TV can disturb the passage of sound, compromising the quality of what you hear. This TV detects objects and reproduces sound that’s enhanced and optimised to your room.

    Works with BRAVIA CAM

    Works with BRAVIA CAM

    Connect your BRAVIA XR TV with BRAVIA CAM, sold separately, for an even more immersive viewing experience. BRAVIA CAM recognises where you are in the room and how far you are from the TV, then adjusts sound and picture settings so they're just right. You can also enjoy an array of fun new TV experiences with BRAVIA CAM including gesture controls, video chat and many more.

    Google TV

    Google TV

    Browse 700,000+ movies and TV episodes from across your streaming services, all in one place and organised into topics and genres based on what interests you.

    Voice Search

    Voice Search

    Find your favourite content faster than ever using the power of your voice. With Voice Search, there’s no more complicated navigation or tiresome typing – you just have to ask.

    Works with Apple AirPlay / Apple HomeKit

    Works with Apple AirPlay / Apple HomeKit

    With Apple AirPlay, you can stream video and audio to your television right from your iPhone, iPad, or Mac. Watch movies and shows from the Apple TV app, your favourite apps, or even Safari. Share your photos with everyone in the room.

    Chromecast built-in

    Chromecast built-in

    Go from your phone, tablet, or laptop to your TV in an instant. With Chromecast built-in, you can cast all your favorite movies, shows, apps, games, and more directly to your TV.

    Premium designed remote

    Premium designed remote

    We've completely redesigned our remote for effortless control of your TV, day or night. Our new premium remote is easy to use with simplified buttons, a backlight so you can see everything clearly, even in the dark, and a Finder function for quickly locating it by voice if lost. Designed compact in aluminium, this remote has a beautifully refined look and is comfortable to hold in the hand too.

    Easy to wipe

    Easy to wipe

    Designed with a flush surface featuring lower buttons and a special polyurethane coating, our remote is easy to wipe and keep clean.

    Smart remote

    Smart remote

    All your connected devices can be controlled with our smart remote. One button access to video on demand services brings shows and movies into your room in seconds.

    2-way multi-position stand

    2-way multi-position stand

    A versatile 2-way stand with a standard setting that focuses you on the picture or soundbar setting for ideal positioning of your sound system. Thanks to the adjustable stand, you can also use the TV as a gaming display on a desktop.

    Metal Flush Surface

    Metal Flush Surface

    The premium metal bezel is extremely narrow so your eyes naturally focus on the picture, not what's around it.

    Living Décor

    Living Décor

    Our Living Decor turns your TV into an essential part of your living space with on screen artwork, personal photos, screensaver themes and clock functions.

    BRAVIA CORE

    BRAVIA CORE

    A huge number of movies are included and waiting for you. With BRAVIA XR technology, Pure Stream™ and IMAX® Enhanced, everything you watch is delivered with stunning visuals and expressive sound quality. With BRAVIA CORE calibrated mode, you can watch in the picture settings that the filmmakers intended for their film at home.

    Dolby Vision® and Dolby Atmos® 

    Dolby Vision® and Dolby Atmos® 

    Enjoy cinematic thrills at home. Dolby Vision® brings scenes vividly to life for authentic viewing, while Dolby Atmos® fills the room with immersive surround sound.

    Creator Calibrated Mode

    Creator Calibrated Mode

    Creator Calibrated Mode on BRAVIA XR TVs can optimize picture settings when you watch content on Netflix and BRAVIA CORE. Netflix Adaptive Calibrated Mode further optimizes your Netflix experience according to the lighting conditions of your room, allowing you to enjoy Netflix content in spectacular studio quality, just as the creator intended.

  • Specifications

    Model year

    Model year

    2022

    Dimensions and Weight

    Screen Size (inch, measured diagonally)

    48"(47.5")

    SCREEN SIZE (CM, MEASURED DIAGONALLY)

    121 cm

    Dimension of TV without Stand (W x H x D)

    Approx. 1069 x 624 x 59 mm

    DIMENSION OF TV WITH STAND (STANDARD POSITION) (W x H x D)

    Approx. 1069 x 629 x 225 mm

    DIMENSION OF TV WITH STAND (SOUNDBAR POSITION) (W x H x D)

    Approx. 1069 x 697 x 225 mm

    Dimension of Package Carton (W x H x D)

    Approx. 1189 x 745 x 190 mm

    STAND WIDTH (STANDRD POSITION)

    Approx. 500 mm

    STAND WIDTH (SOUNDBAR POSITION)

    Approx. 500 mm

    VESA® Hole Pitch(W x H)

    300 x 300 mm

    Weight of TV without Stand

    Approx. 13.4 kg

    Weight of TV with Stand

    Approx. 16.5 kg

    Weight of Package Carton (Gross)

    Approx. 21 kg

    Connectivity

    Wi-Fi Standard

    Wi-Fi Certified 802.11a/b/g/n/ac

    WI-FI FREQUENCY

    2.4GHz/5GHz(for Wi-Fi Direct: 2.4GHz Only)

    Ethernet inputs

    1(Bottom)

    Bluetooth profile support

    Version 4.2,HID (mouse/keyboard connectivity)/HOGP (Low Energy device connectivity)/SPP(Serial Port Profile)/A2DP (stereo audio) /AVRCP (AV remote control)

    CHROMECAST BUILT-IN

    Yes

    APPLE AIRPLAY

    Yes

    APPLE HOMEKIT

    Yes

    RF (Terrestrial/Cable) Connection Input(s)

    1(Bottom)

    IF (Satellite) Connection Input(s)

    No

    Component Video (Y/Pb/Pr) Input(s)

    No

    Composite Video Input(s)

    Hybrid with S-Center Speaker Input x1(Side, Mini jack)

    RS-232C Input(s)

    No

    HDMI inputs total

    4(1Side,3Bottom)

    HDCP

    HDCP2.3(for HDMI™1/2/3/4)

    BRAVIA SYNC (INCLUDING HDMI-CEC)

    Yes

    Features specified in HDMI2.1

    4K120/eARC/VRR/ALLM

    HDMI Audio Return Channel (ARC)

    Yes (eARC/ARC)

    Variable Refresh Rate (VRR)

    Yes (for HDMI™3/4)

    Auto Low Latency Mode (ALLM)

    Yes (for HDMI™3/4)

    Digital Audio Output(s)

    1 (Bottom)

    Headphone Output(s)

    1(Side)

    Audio Output(s)

    -

    Subwoofer Output(s)

    -

    USB ports

    1(Side)/1(Bottom)

    USB HDD Recording

    No

    USB drive format support

    FAT16/FAT32/exFAT/NTFS

    USB playback codecs

    MPEG1:MPEG1/MPEG2PS:MPEG2/MPEG2TS(HDV,AVCHD):MPEG2,AVC/MP4(XAVC S):AVC,MPEG4,HEVC/AVI:Xvid,MotionJpeg/ASF(WMV):VC1/MOV:AVC,MPEG4,MotionJpeg/MKV:Xvid,AVC,MPEG4,VP8.HEVC/WEBM:VP8/3GPP:MPEG4,AVC/MP3/ASF(WMA)/LPCM/WAV/MP4AAC/FLAC/JPEG,WEBM:VP9/AC4/ogg/AAC/ARW(Screen nail only)

    Picture (Panel)

    Display type

    OLED

    Display resolution (H x V, pixels)

    3840 x 2160

    Viewing Angle (X-Wide Angle)

    -

    ANTI REFLECTION (X-ANTI REFLECTION)

    -

    Backlight type

    -

    Backlight dimming type

    -

    PANEL REFRESH RATE

    100Hz

    Picture (processing)

    HDR (High Dynamic Range) compatibility

    Yes(HDR10,HLG,Dolby Vision)

    Picture processor

    Cognitive Processor XR

    Clarity enhancement

    XR 4K Upscaling

    Colour enhancement

    XR TRILUMINOS PRO™

    CONTRAST ENHANCEMENT

    OLED XR Contrast Pro

    Motion enhancer (Native Hz)

    XR OLED Motion, Auto mode

    Video signal support

    HDMI™ signal :4096x2160p(24,50,60Hz), 3840x2160p(24,25,30,50,60,100,120Hz), 1080p(30,50,60,100,120Hz), 1080/24p, 1080i(50,60Hz), 720p(30,50,60Hz), 720/24p, 576p, 480p

    Picture modes

    Vivid,Standard,Cinema,IMAX Enhanced,Game,Graphics,Photo,Custom,Dolby Vision Bright,Dolby Vision Dark,Netflix calibrated

    SENSOR

    Light

    NETFLIX CALIBRATED MODE

    Yes

    BRAVIA CORE CALIBRATED MODE

    Yes

    Sound (Speakers and Amplifier)

    Audio Power Output

    10W + 10W + 5W

    Speaker Type

    Acoustic Surface Audio+

    Speaker Configuration

    Actuator x 2, Subwoofer x 1

    Sound (Processing)

    Dolby audio format support

    Dolby™ Audio, Dolby™ Atmos

    DTS audio format support

    DTS Digital Surround

    ACOUSTIC AUTO CALIBRATION

    Room & User Position Compensation

    VOICE ZOOM

    Voice Zoom 2

    FM Radio

    No

    Sound processing

    No

    Simulated surround sound

    3D Surround Upscaling

    Sound modes

    Standard, Dialog, Cinema, Music, Sports, Dolby Audio

    ACOUSTIC CENTER SYNC

    Yes(Sony compatible Soundbar)

    Headphone 3D Surround Ready

    Yes

    Camera

    CAMERA

    BRAVIA CAM(Option)

    CAMERA FUNCTION

    Yes(Camera apps)

    Software

    Operating System

    Android TV™

    SMART TV

    Google TV™

    On-board Storage (GB)

    16GB

    Display Language

    AFRIKAANS,AMH,ARABIC,ASSAMESE,AZE,BEL,BULGARIAN,BENGALI,BOSNIAN,CATALAN,CZECH,DANISH,DEU,GREEK,ENGLISH,SPANISH,ESTONIAN,BAQ,PER,FINNISH,FRENCH,GLG,GUJARATI,HINDI,CROATIAN,HUNGARIAN,INDONESIAN,ISL,ITALIAN,HEBREW,JAPANESE,KAZAKH,KANNADA,KOR,KIR,LAO,LITHUANIAN,LATVIAN,MACEDONIAN,MALAYALAM,MON,MARATHI,MAY,BUR,NOB,NEP,NLD,ORIYA,PANJABI,POLISH,PORTUGUESE,ROMANIAN,RUSSIAN,SOL,SLOVENIAN,ALB,SERBIAN,SWEDISH,SWAHILI,TAMIL,TELUGU,THAI,TGL,TURKISH,UKRAINIAN,URD,UZB,VIETNAMESE,SIMPLIFIED CHINESE,TRADITIONAL CHINESE,ZULU

    Text Input Language

    ARABIC / BULGARIAN / CATALAN / CROATIAN / CZECH / DANISH / DUTCH / ENGLISH / ESTONIAN / FINNISH / FRENCH / GERMAN / GREEK / HEBREW / INDONESIAN / ITALIAN / JAPANESE / NORWEGIAN / PERSIAN / POLISH / PORTUGUESE / ROMANIAN / RUSSIAN / SLOVAK / SLOVENIAN / SPANISH

    Voice Search

    (Voice Search)Yes/(Built-in Mic)Yes

    BUILT-IN MIC SWITCH

    Yes

    Electronic Program Guide (EPG)

    Yes

    Internet Browser

    Vewd

    Application Store

    Yes (Google Play Store)

    On/Off Timer

    Yes

    Sleep Timer

    Yes

    Teletext

    Yes

    Auto Calibration with CalMAN®

    Yes

    Closed Captions (Analog/Digital)

    (Analogue)No

    Features for ​PlayStation®5

    Auto HDR Tone Mapping

    Yes

    Auto Genre Picture Mode

    Yes

    Power and Energy saving

    SCREEN SIZE (CM, MEASURED DIAGONALLY)

    121 cm

    Screen Size (inch, measured diagonally)

    48"(47.5")

    Power Consumption (in standby)

    0.5 W

    Presence of lead

    -

    Mercury content(mg)

    0.0 mg

    Power Consumption (On Mode) for Energy Star

    -

    Power Consumption (Standby Mode) for Energy Star

    -

    Energy Star® compliant

    -

    Power Requirements (voltage/frequency)

    50/60 Hz

    Power Saving Mode / Back Light Off Mode

    Yes

    Dynamic Backlight Control

    -

    ECO FRIENDLY

    Yes

    Design

    BEZEL DESIGN

    Metal Flush Surface

    BEZEL COLOR

    Titanium Black

    Stand design

    Aluminum Center Plate

    STAND COLOR

    Titanium Black

    STAND POSITION

    2way position (Standard position/Soundbar position)

    REMOTE CONTROL

    IR Remote;Premium Remote

    Built-in Tuner

    Number of Tuners (Terrestrial/Cable)

    1(Digital/Analog)

    Number of Tuners (Sat)

    -

    TV System (Analog)

    B/G,D/K,I,M

    Tuner Channel Coverage (Analog)

    45.25MHz-863.25MHz(Depend on country/area selection)

    TV System (Digital Terrestrial)

    DVB-T/T2

    Tuner Channel Coverage (Digital Terrestrial)

    VHF/UHF(Depend on country/area selection)

    TV System (Digital Cable)

    -

    TV System (Digital Sat)

    -

    CI+

    -

    Accessibility

    Screen Reader

    Yes

    Audio Description (Audio key)

    Yes

    Closed Caption

    Subtitle

    Text Magnification

    Yes

    Accessibility Shortcut

    Yes

    Voice Search

    Yes

    Accessories

    Optional accessories

    Camera Unit(CMU-BC1);Wallmount Bracket (SU-WL450(Terminal access limitation), SU-WL850(Depends on usage of terminal))Depends on country selection

  • Support
  • Overview
    • Overview

      XR-48A90K | BRAVIA XR | MASTER Series | OLED | 4K Ultra HD | High Dynamic Range (HDR) | สมาร์ททีวี (Google TV)

       

      ผู้ชนะรางวัล


      โลโก้ CES® 2021 Innovation Awards
      BRAVIA CAM คว้ารางวัล CES® 2022 Best of Innovation Awards
      โลโก้ CES® 2021 Innovation Awards


      BRAVIA CORE คว้ารางวัล CES® 2022 Innovation Award

      ภาพและเสียงรุ่นใหม่ด้วย Cognitive Intelligence

      สู่อีกระดับของภาพและเสียงด้วย Cognitive Processor XR™ โปรเซสเซอร์ที่ปฏิวัติวงการของเราในทีวี Sony BRAVIA XR™ สร้างเนื้อหาในแบบที่มนุษย์มองเห็นและได้ยินเพื่อประสบการณ์ที่สมจริงอย่างเหลือเชื่อ ซึ่งเข้าใจวิธีที่ดวงตามนุษย์โฟกัส โดยวิเคราะห์ภาพแบบไขว้เพื่อให้มีความลึกที่สมจริง คอนทราสที่ยอดเยี่ยม และสีสันที่สดใสสวยงาม  

  • Online Shopping FAQ
    • Online Shopping FAQ

      Questions about your Account

      Q. What is a Sony Store account?

      A. Your Sony Store account qualifies you for membership with the My Sony program, and upon purchasing THB 5,000 in a month, you will also automatically qualify for the Sony Store Members program. Your account is what you use to sign in to Sony online services such as buying products online, lodging a product support request, receiving emails, participating in competitions or events and providing feedback about your products or these services. It makes your experiences with Sony more personal and relevant to you.

       

      Q. How do I sign up for an account?

      A. It is a free and easy process. Simply visit our registration page, key in your particulars and click on “Sign Up” to register. Please ensure that we give absolute priority to the security of your personal and financial information. For more details, please refer to our Privacy Policy.

       

      Q. How do I log into my account?

      A. Please visit our sign in page, key in your registered email address and password, and you are logged in. Forgot your password? No worries, click the forgot password option and follow the prompts.

       

      Q. How can I change my registered email address?

      A. Please log in to your existing account and click on “Edit Profile” to update your details.

       

      Q. How do I reset my password?

      A. Forgot your password? No worries, simply visit our login page, click the forgot password option and follow the prompts to reset your password. You may also log in to your existing account and click on “Edit Profile” to reset your password.

       

      Q. What are some tips about passwords, privacy and safety?

      A. Here is some information about passwords and privacy.

      To keep your account safe, we recommend a series of password strengthening measures. Your password will need to be:

      • 8 to 20 characters long
      • One lower case letter
      • One upper case letter
      • One number
      • One special character
      • No spaces

      Tips for your personal safety:

      • Don’t use personal information or common words as a password
      • Keep your passwords secure

      Q. What can I save in my Account?

      A. Currently you can save your favourite details such as delivery addresses and wishlist to make your online purchase easier. If you do not mind filling in further details of your advanced profile settings, we would be better able to deliver a customized experience to you based on your needs & wants.

       

      Q. Can I save my delivery addresses?

      A. Yes! You can save your preferred delivery addresses in your account section. Prefer a gift to be delivered to your home address? Or, headphones delivered straight to your workplace? It's easy! Simply keep these details saved to your account to help you speed through the checkout process.

       

      Q. Can I save my contact details?

      A. Yes! Your own account section will keep all your details in one place, so you can find them at your fingertips. Should you need to edit any details, click on “Edit Profile” to update your details.

       

      Q. Is my information secure?

      A. Absolutely, best practices have been used to make sure your information is secure at all times. Kindly refer to our privacy policy for more details.

      Questions about your Orders

      Q. How do I know if my purchase has been confirmed?

      A. Upon confirmation of your order, you will receive a confirmation email with the order number. Should you not receive this email confirmation, please contact us for more assistance.

       

      Q. Can I see the status of my order in My Account?

      A. Absolutely! Simply log in to your account and check out your existing orders under the “My Orders” section. Orders that have been shipped out will have a tracking number available.

       

      Q. How do I track my order?

      A. When your order has been shipped out, you will receive an email with your tracking number and order number, so keep an eye on your inbox. You may also get a call from our delivery team. Should there be any questions, please contact us and provide us with your tracking and order numbers.

       

      Q. How do I add items to my cart?

      A. Simply find the product that you wish to purchase and use the "Add to Cart" button. Items that are sold out may not be able to be purchased and will display a "Sold Out" badge. You can also proceed to your cart and update the quantities, or remove items, from your order.

      Questions about Payment

      Q. What payment methods are accepted?

      A. To bring you the best online shopping experience, we offer multiple payment methods:

      • Credit Card
      • Debit Card
      • 0% Installment Payment Plan (applicable for SCB Bank, Krungsri Bank, KTC and Bangkok Bank currently)
      • iBanking
      • Bank Transfer

      Q. Will I receive communication of my payment status?

      A. An email notification on whether your payment was successful will be sent to you once your order has been confirmed and verified.

       

      Q. Will my credit card details be stored in My Account?

      A. As we give absolute priority to the security of your personal and financial information, we do not request for you to store your credit card details nor do we store them.

       

      Q. Which credit cards are accepted for payment?

      A. Sony Store, Online accepts all major credit cards supported by VISA and MasterCard.

      Questions about Returns & Refunds

      Q. Can I change/return my purchased product?

      A. Should you not be satisfied with the purchased product or you've received your order wrongly, please check out the returns process below:

      • All products must be purchased from Sony Store Online (Thailand). Receipt / tax invoice with the trackable order number is required.
      • Returns and/or exchanges are only available for products that are deemed to be damaged in transit (ie: before you received it). In case of defective or out of order goods, goods return must be done within 7 days of receiving. After 7 days, goods return will not be accepted.
      • Products must be returned in the original packaging, and should include any free gifts, warranties, manuals, and other accessories that came together with your item.
      • Shipping and handling fees cannot be refunded unless a replacement item is shipped out due to being damaged in transit, or faulty when opened.
      • In case of refund, it will be based on value of the product at the date of sale only (per the price on the receipt).

      REMARKS: The company reserves the right to refuse any goods return or refund if the case does not meet the above requirements.

       

      Q. How soon can Sony process my return request?

      A. You will receive a response from Sony within 3 working days.

       

      Q. How do I get a refund?

      A. If deemed faulty or damaged before you received your order, Sony will happily replace your purchase with a new item. No additional shipping charges will be added to your order and we’ll help arrange for the replacement to be shipped back to us.

      If you would prefer us to refund you, please contact us within 7 days after you've received the product to provide us the details for refund according to Sony's terms and conditions.

      For items where an incorrect colour, style or model has been delivered, as long as the item is in its original packaging, Sony will provide an exchange. No exchange will be issued until the item has been returned and inspected, according to Sony’s return policy.

       

      Q. What if I change my mind?

      Please choose carefully as refunds and returns are not provided for change of mind.

       

      Q. Will my redeemed points be refunded if I cancel my order?

      A. The redeemed points of your purchase will be fully refunded to your member account when the products and services are cancelled. Terms and conditions apply.

        

      Questions about Delivery

      Q. How much does delivery cost?

      A. For any purchase from Sony Store Online (Thailand) of 2,000 baht and above, delivery fee is FREE regardless of the size of the item, be it TV or an audio device.

       

      Q. Can I get my delivery left at my doorstep or hidden somewhere at the door?

      A. To ensure that you get the parcel safely and to avoid any damages to your parcel while it is left unattended, we require a signature when our friendly delivery team comes to your house.

       

      Q. Do you ship overseas?

      A. Shipping is only available to customers within Thailand only.

       

      Q. What is the expected delivery time?

      A. We are usually able to dispatch your items within 3 working days, if items are in-stock and fully paid. Orders received on Saturday and Sunday may take longer as it will only be processed on the next working day.

      During sale/promotion period, we may experience a huge influx of orders which may mean a delay. Please allow us to dispatch your items usually within 5 working days.

      REMARKS: Should payment not be cleared, there may be a delay on delivery of your order.

       

      Q. What notifications will I get about delivery?

      A. Tracking and order numbers will be provided to the email address registered in your account.

       

      Q. What should I do if I have not received my item?

      A. Please contact us and provide us with your tracking and order number.

       

      Q. I ordered multiple items, but I only received partially. Where are my other items?

      A. Please contact us and provide us with your tracking and order number.

       

      Q. Can I prearrange the date I want to receive my delivery?

      A. We apologize that we are unable to accommodate specific delivery time requests at the moment. If you are not available at the time of your delivery attempt, our delivery team will try to re-deliver to you at another time. However, in the case of more than 2 unsuccessful delivery attempts, shipping fee will be charged for the next attempt.

       

      Q. Do you deliver during weekends and holidays?

      A. Our delivery team may attempt deliveries during the weekend, and on some holidays. However, if you are not available at the given address on the weekend, please contact the delivery staff who would have contacted you before the parcel is delivered.

       

      Q. I have already ordered but need my order now, can Sony speed up the delivery?

      A. Unfortunately, we are unable to expedite the delivery of orders. However, we will in our best effort deliver your parcel within the indicated delivery time. 

       

      Q. Can Sony deliver the items to my office?

      A. Yes, we will deliver your order to the address you provided during checkout, regardless whether it is your home address or office address, as long as it is within Thailand.

       

      Q. What if I am not at home when the package arrives?

      A. If you’re unavailable to receive your package when it arrives, the delivery team will attempt to re-deliver it to you on the next working day. Please note that it is currently not possible to request for a specific delivery day and/or timing (even for re-deliveries).

       

      Q. My goods were damaged while being delivered, what do I do?

      A. We understand the disappointment in opening a new product only to see it broken. Please refuse to accept the product from the delivery staff immediately once you notice that the product packaging has some defects and please contact us right away.

      Questions about your Wishlist

      Q. What is my Wishlist?

      A. Your wishlist allows you to save and share your favourite Sony products to view and purchase later.

       

      Q. How do I view or use my Wishlist?

      A. In your account section, you will be able to save your favourite Sony products by clicking on the “heart-shaped” icon. This feature will make it easy to shop and come back to your favourites later.

      Questions about Products

      Q. How do I get my product repaired?

      A. You may return goods we have delivered to you for repair by contacting our service team here. We understand that sometimes large items (TVs & stereos) cannot be shipped easily so our service team will happily arrange an inspection.

      Sony will assess and repair products within a reasonable time. This time frame will be communicated via the service team but may vary due to part availability or fault diagnosis. Where possible, all fees (labour, freight, assessment) will be communicated for purchases not covered by manufacturer’s warranty. Where a fault is not found, there may be a service fee involved.

       

      Q. What happens to my data on a product that is repaired?

      A. Please ensure, where possible, all data is backed up on recordable media (flash drives, computer hard drives, camera memory cards, mobile phone contacts. Depending on repair requirements, some data may be lost. Sony is not liable for any data not backed up.

       

      Q. Are these products locally sourced, or parallel imported?

      A. All products sold through Sony Thai Co., Ltd. are authentic and sold directly from the manufacturer and are not parallel imports.

      Questions about Coupon Codes

      Q. Can I use multiple coupon codes on the same order?

      A. You are only able to key in one coupon code per order.

       

      Q. How long is the coupon code valid for?

      A. It varies. The expiration date of the coupon code will usually be indicated and communicated clearly.

       

      Q. Can I use a coupon code for my existing order?

      A. We are unable to apply coupon codes for existing orders. Coupon codes must be entered when you are at Payment step during checkout.

       

      Q. Can I redeem my Sony Store loyalty points together with the coupon code in the same order?

      A. Yes, you can redeem the Sony Store loyalty points together with the use of a coupon code for the same order. Before the checkout process, you will be asked to key in the number of loyalty points to redeem. Then during checkout, you will be asked to key in the coupon code.

       

      Q. Why do I get a message saying my coupon code is invalid?

      A. Each coupon code has its own terms and conditions. Please make sure your coupon code is still valid and meet the terms and conditions.

       

      Q. What happens if my coupon code has expired?

      A. Once the coupon code has expired, it is no longer valid.

      Other commonly-asked Questions

      Q. How do I close my account?

      A. By choosing to close your account you will terminate your account, membership, exclusive offers and will stop receiving communications with offers, product updates, news, information and member only event invitations.

      To terminate your account, log in to your current account and follow the prompts.

       

      Q. How do I unsubscribe?

      A. You can unsubscribe from all communications from Sony Thai Co., Ltd. (emails, SMS, direct mail etc.) by changing your subscription preferences here. You will stop receiving communications with offers, product updates, news, information and member only event invitations. Your order details, product registrations and account details will still be available to you.

  • Reviews
    • Reviews
  • Features
    • Features
      4K OLED 

      4K OLED 

      Whatever you're watching, you'll see it upscaled close to 4K quality thanks to our unique Cognitive Processor XR™. You'll also enjoy striking contrast on our OLED screen that's expertly controlled by our unique technology to deliver real life depth and pure blacks in every scene.

      Cognitive Processor XR™

      Cognitive Processor XR™

      Take vision and sound to the next level with Cognitive Processor XR™. Our revolutionary processor on Sony BRAVIA XR™ TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analysing images to give real life depth, extraordinary contrast and beautifully vivid colours.

      XR OLED Contrast Pro

      XR OLED Contrast Pro

      XR OLED Contrast Pro boosts colour and contrast in bright areas for exceptionally realistic pictures defined by absolute pure blacks and peak brightness. With a temperature sensor [1] and high luminance panel [2], this OLED TV utilises our Cognitive Processor XR™ to detect screen temperature and precisely control light so pixels in bright areas are illuminated simultaneously.

      XR Triluminos Pro

      XR Triluminos Pro

      Powered by our Cognitive Processor XR™, XR Triluminos Pro enables A90K to access over a billion colours and reproduce each one with the subtle differences seen in the real world. Together with our wide colour gamut panel and human-centric processor, it can detect colour from saturation, hue and brightness to deliver natural shades in every detail.

      XR HDR Remaster

      XR HDR Remaster

      With XR HDR Remaster, this TV can detect each object on screen, analyse its colour and adjust contrast for even more realistic pictures. Object-based processing, powered by BRAVIA XR, takes precision to a whole new level by adding adjustment of hue, saturation, brightness, motion vector, bandwidth and more. The result is exceptionally real scenes with greater depth, lifelike textures and natural colours.

      XR 4K Upscaling

      XR 4K Upscaling

      With XR 4K Upscaling, you'll enjoy entertainment close to 4K quality, whatever the content or source. Our Cognitive Processor XR™ accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures.

      4K XR Super Resolution

      4K XR Super Resolution

      XR Super Resolution detects individual objects in a picture and reproduces virtually real world textures on screen. Our BRAVIA XR processor precisely analyses and processes data to power 4K pictures with four times the resolution of Full HD to enrich scenes with real world detail and texture.

      4K XR Smoothing

      4K XR Smoothing

      XR Smoothing creates smooth, natural 4K pictures as you watch, without the “banding” that can occur on other TVs. Scenes are reproduced with thousands of tones, shades and gradations, making them look incredibly real.

      XR OLED Motion

      XR OLED Motion

      Powered by our Cognitive Processor XR™, XR OLED Motion combats blur by detecting and cross analysing key visual elements on successive frames. It creates and inserts extra frames between the original ones so you can enjoy smooth and clear action, even in fast-moving sequences.

      Beautiful colours from any angle

      Beautiful colours from any angle

      Watching TV from the sides is now as satisfying as from the centre. Our self-illuminating OLED panel keeps colours consistent and true, wherever you're watching.

      4K/120fps

      4K/120fps

      Get the edge on the competition with BRAVIA. With HDMI 2.1, you can get an up to 120fps framerate on compatible games, so you can take on any challenge in shooting, sports and high-performance games with near instant on-screen action. You'll also enjoy ultra-smooth gaming with reduced input lag of 8.5ms with 4K/120fps and dedicated Game Mode.

      Auto Low Latency Mode

      Auto Low Latency Mode

      With Auto Low Latency Mode in HDMI 2.1, BRAVIA recognises when a console is connected and powered on, and automatically switches to low latency mode. You'll enjoy smoother, more responsive gameplay – vital for fast-moving, high-intensity games.

      Variable Refresh Rate

      Variable Refresh Rate

      With a Variable Refresh Rate in HDMI 2.1, BRAVIA avoids stuttering delays and screen tearing. This TV dynamically adjusts the display refresh rate to match the variable frame rates of the gaming device for smoother gameplay.

      Auto HDR Tone Mapping

      Auto HDR Tone Mapping

      With Auto HDR Tone Mapping the HDR settings will be optimised instantly during your PS5™ console’s initial setup. Your PS5™ automatically recognises individual BRAVIA TV models and selects the best HDR setting for your TV accordingly. So even in high contrast scenes, you’ll see the crucial details and colours in the brightest and darkest parts of the screen.

      Auto Genre Picture Mode

      Auto Genre Picture Mode

      BRAVIA automatically switches into Game mode to minimise input lag and make the action more responsive. When watching movies on PlayStation5® consoles, it switches back to Standard Mode to focus on picture processing for more expressive scenes.

      Acoustic Surface Audio+ 

      Acoustic Surface Audio+ 

      Sound comes directly from the screen with Acoustic Surface Audio+™. Two actuators vibrate, uniquely turning the entire screen into a speaker to create powerful acoustics that move with the picture so you hear realistic sounds with clear and natural dialogue. A centre subwoofer boosts bass for truly immersive cinematic sound at home.

      3D Surround Upscaling

      3D Surround Upscaling

      With BRAVIA XR™, everything you watch gets the true surround sound treatment. XR Surround virtually creates surround sound from the sides and vertically using just the TV speakers, so you can experience 3D audio without the need for in-ceiling or up-firing speakers. Our BRAVIA XR™ TVs are also compatible with Dolby Atmos®.

      Voice Zoom 2

      Voice Zoom 2

      Hear TV dialogue more clearly without turning up the volume. Even if speech is difficult to hear, Voice Zoom 2 detects the type of voice, analyses it and enhances its clarity. 

      Acoustic Center Sync

      Acoustic Center Sync

      When you connect a BRAVIA XR TV to a Sony soundbar, the soundbar reinforces the centre speaker channel for clearer and fuller vocals. This enables sound to precisely match on-screen action for a truly immersive experience.

      Ready for 360 Spatial Sound

      Ready for 360 Spatial Sound

      Tailor your Dolby Atmos® experience by combining our SRS-NS7 wearable speaker with BRAVIA XR™ for spatial surround sound. With selected Sony headphones, you can also enjoy the simulated surround of 360 Spatial Sound using Wireless Transmitter WLA-NS7 (sold separately).

      Bluetooth connectivity

      Bluetooth connectivity

      Connect Bluetooth® compatible devices to your TV for easy wire free entertainment. Pair your Bluetooth headphones or earphones with BRAVIA and enjoy TV shows and music in your favourite place - without any disturbances or interruptions.

      Ambient Optimization

      Ambient Optimization

      Sit back and enjoy an enthralling viewing experience. Our unique ambient optimisation technology with light sensor automatically adjusts picture and sound to your environment.

      Light Sensor

      Light Sensor

      On conventional TVs, brightness stays the same regardless of light in a room, resulting in pictures that are too dark or bright. This TV includes a light sensor that optimises picture brightness to room conditions, boosting brightness in light rooms and reducing it in dark ones so you get the perfect view.

      Acoustic Auto Calibration

      Acoustic Auto Calibration

      No matter where you're sitting, this TV detects your position and optimises sound so you'll enjoy the same sound quality as if you're sitting right in front of the TV. Sound can change depending on your room environment. Curtains, for example, absorb sound while objects in front of the TV can disturb the passage of sound, compromising the quality of what you hear. This TV detects objects and reproduces sound that’s enhanced and optimised to your room.

      Works with BRAVIA CAM

      Works with BRAVIA CAM

      Connect your BRAVIA XR TV with BRAVIA CAM, sold separately, for an even more immersive viewing experience. BRAVIA CAM recognises where you are in the room and how far you are from the TV, then adjusts sound and picture settings so they're just right. You can also enjoy an array of fun new TV experiences with BRAVIA CAM including gesture controls, video chat and many more.

      Google TV

      Google TV

      Browse 700,000+ movies and TV episodes from across your streaming services, all in one place and organised into topics and genres based on what interests you.

      Voice Search

      Voice Search

      Find your favourite content faster than ever using the power of your voice. With Voice Search, there’s no more complicated navigation or tiresome typing – you just have to ask.

      Works with Apple AirPlay / Apple HomeKit

      Works with Apple AirPlay / Apple HomeKit

      With Apple AirPlay, you can stream video and audio to your television right from your iPhone, iPad, or Mac. Watch movies and shows from the Apple TV app, your favourite apps, or even Safari. Share your photos with everyone in the room.

      Chromecast built-in

      Chromecast built-in

      Go from your phone, tablet, or laptop to your TV in an instant. With Chromecast built-in, you can cast all your favorite movies, shows, apps, games, and more directly to your TV.

      Premium designed remote

      Premium designed remote

      We've completely redesigned our remote for effortless control of your TV, day or night. Our new premium remote is easy to use with simplified buttons, a backlight so you can see everything clearly, even in the dark, and a Finder function for quickly locating it by voice if lost. Designed compact in aluminium, this remote has a beautifully refined look and is comfortable to hold in the hand too.

      Easy to wipe

      Easy to wipe

      Designed with a flush surface featuring lower buttons and a special polyurethane coating, our remote is easy to wipe and keep clean.

      Smart remote

      Smart remote

      All your connected devices can be controlled with our smart remote. One button access to video on demand services brings shows and movies into your room in seconds.

      2-way multi-position stand

      2-way multi-position stand

      A versatile 2-way stand with a standard setting that focuses you on the picture or soundbar setting for ideal positioning of your sound system. Thanks to the adjustable stand, you can also use the TV as a gaming display on a desktop.

      Metal Flush Surface

      Metal Flush Surface

      The premium metal bezel is extremely narrow so your eyes naturally focus on the picture, not what's around it.

      Living Décor

      Living Décor

      Our Living Decor turns your TV into an essential part of your living space with on screen artwork, personal photos, screensaver themes and clock functions.

      BRAVIA CORE

      BRAVIA CORE

      A huge number of movies are included and waiting for you. With BRAVIA XR technology, Pure Stream™ and IMAX® Enhanced, everything you watch is delivered with stunning visuals and expressive sound quality. With BRAVIA CORE calibrated mode, you can watch in the picture settings that the filmmakers intended for their film at home.

      Dolby Vision® and Dolby Atmos® 

      Dolby Vision® and Dolby Atmos® 

      Enjoy cinematic thrills at home. Dolby Vision® brings scenes vividly to life for authentic viewing, while Dolby Atmos® fills the room with immersive surround sound.

      Creator Calibrated Mode

      Creator Calibrated Mode

      Creator Calibrated Mode on BRAVIA XR TVs can optimize picture settings when you watch content on Netflix and BRAVIA CORE. Netflix Adaptive Calibrated Mode further optimizes your Netflix experience according to the lighting conditions of your room, allowing you to enjoy Netflix content in spectacular studio quality, just as the creator intended.

  • Specifications
    • Specifications

      Model year

      Model year

      2022

      Dimensions and Weight

      Screen Size (inch, measured diagonally)

      48"(47.5")

      SCREEN SIZE (CM, MEASURED DIAGONALLY)

      121 cm

      Dimension of TV without Stand (W x H x D)

      Approx. 1069 x 624 x 59 mm

      DIMENSION OF TV WITH STAND (STANDARD POSITION) (W x H x D)

      Approx. 1069 x 629 x 225 mm

      DIMENSION OF TV WITH STAND (SOUNDBAR POSITION) (W x H x D)

      Approx. 1069 x 697 x 225 mm

      Dimension of Package Carton (W x H x D)

      Approx. 1189 x 745 x 190 mm

      STAND WIDTH (STANDRD POSITION)

      Approx. 500 mm

      STAND WIDTH (SOUNDBAR POSITION)

      Approx. 500 mm

      VESA® Hole Pitch(W x H)

      300 x 300 mm

      Weight of TV without Stand

      Approx. 13.4 kg

      Weight of TV with Stand

      Approx. 16.5 kg

      Weight of Package Carton (Gross)

      Approx. 21 kg

      Connectivity

      Wi-Fi Standard

      Wi-Fi Certified 802.11a/b/g/n/ac

      WI-FI FREQUENCY

      2.4GHz/5GHz(for Wi-Fi Direct: 2.4GHz Only)

      Ethernet inputs

      1(Bottom)

      Bluetooth profile support

      Version 4.2,HID (mouse/keyboard connectivity)/HOGP (Low Energy device connectivity)/SPP(Serial Port Profile)/A2DP (stereo audio) /AVRCP (AV remote control)

      CHROMECAST BUILT-IN

      Yes

      APPLE AIRPLAY

      Yes

      APPLE HOMEKIT

      Yes

      RF (Terrestrial/Cable) Connection Input(s)

      1(Bottom)

      IF (Satellite) Connection Input(s)

      No

      Component Video (Y/Pb/Pr) Input(s)

      No

      Composite Video Input(s)

      Hybrid with S-Center Speaker Input x1(Side, Mini jack)

      RS-232C Input(s)

      No

      HDMI inputs total

      4(1Side,3Bottom)

      HDCP

      HDCP2.3(for HDMI™1/2/3/4)

      BRAVIA SYNC (INCLUDING HDMI-CEC)

      Yes

      Features specified in HDMI2.1

      4K120/eARC/VRR/ALLM

      HDMI Audio Return Channel (ARC)

      Yes (eARC/ARC)

      Variable Refresh Rate (VRR)

      Yes (for HDMI™3/4)

      Auto Low Latency Mode (ALLM)

      Yes (for HDMI™3/4)

      Digital Audio Output(s)

      1 (Bottom)

      Headphone Output(s)

      1(Side)

      Audio Output(s)

      -

      Subwoofer Output(s)

      -

      USB ports

      1(Side)/1(Bottom)

      USB HDD Recording

      No

      USB drive format support

      FAT16/FAT32/exFAT/NTFS

      USB playback codecs

      MPEG1:MPEG1/MPEG2PS:MPEG2/MPEG2TS(HDV,AVCHD):MPEG2,AVC/MP4(XAVC S):AVC,MPEG4,HEVC/AVI:Xvid,MotionJpeg/ASF(WMV):VC1/MOV:AVC,MPEG4,MotionJpeg/MKV:Xvid,AVC,MPEG4,VP8.HEVC/WEBM:VP8/3GPP:MPEG4,AVC/MP3/ASF(WMA)/LPCM/WAV/MP4AAC/FLAC/JPEG,WEBM:VP9/AC4/ogg/AAC/ARW(Screen nail only)

      Picture (Panel)

      Display type

      OLED

      Display resolution (H x V, pixels)

      3840 x 2160

      Viewing Angle (X-Wide Angle)

      -

      ANTI REFLECTION (X-ANTI REFLECTION)

      -

      Backlight type

      -

      Backlight dimming type

      -

      PANEL REFRESH RATE

      100Hz

      Picture (processing)

      HDR (High Dynamic Range) compatibility

      Yes(HDR10,HLG,Dolby Vision)

      Picture processor

      Cognitive Processor XR

      Clarity enhancement

      XR 4K Upscaling

      Colour enhancement

      XR TRILUMINOS PRO™

      CONTRAST ENHANCEMENT

      OLED XR Contrast Pro

      Motion enhancer (Native Hz)

      XR OLED Motion, Auto mode

      Video signal support

      HDMI™ signal :4096x2160p(24,50,60Hz), 3840x2160p(24,25,30,50,60,100,120Hz), 1080p(30,50,60,100,120Hz), 1080/24p, 1080i(50,60Hz), 720p(30,50,60Hz), 720/24p, 576p, 480p

      Picture modes

      Vivid,Standard,Cinema,IMAX Enhanced,Game,Graphics,Photo,Custom,Dolby Vision Bright,Dolby Vision Dark,Netflix calibrated

      SENSOR

      Light

      NETFLIX CALIBRATED MODE

      Yes

      BRAVIA CORE CALIBRATED MODE

      Yes

      Sound (Speakers and Amplifier)

      Audio Power Output

      10W + 10W + 5W

      Speaker Type

      Acoustic Surface Audio+

      Speaker Configuration

      Actuator x 2, Subwoofer x 1

      Sound (Processing)

      Dolby audio format support

      Dolby™ Audio, Dolby™ Atmos

      DTS audio format support

      DTS Digital Surround

      ACOUSTIC AUTO CALIBRATION

      Room & User Position Compensation

      VOICE ZOOM

      Voice Zoom 2

      FM Radio

      No

      Sound processing

      No

      Simulated surround sound

      3D Surround Upscaling

      Sound modes

      Standard, Dialog, Cinema, Music, Sports, Dolby Audio

      ACOUSTIC CENTER SYNC

      Yes(Sony compatible Soundbar)

      Headphone 3D Surround Ready

      Yes

      Camera

      CAMERA

      BRAVIA CAM(Option)

      CAMERA FUNCTION

      Yes(Camera apps)

      Software

      Operating System

      Android TV™

      SMART TV

      Google TV™

      On-board Storage (GB)

      16GB

      Display Language

      AFRIKAANS,AMH,ARABIC,ASSAMESE,AZE,BEL,BULGARIAN,BENGALI,BOSNIAN,CATALAN,CZECH,DANISH,DEU,GREEK,ENGLISH,SPANISH,ESTONIAN,BAQ,PER,FINNISH,FRENCH,GLG,GUJARATI,HINDI,CROATIAN,HUNGARIAN,INDONESIAN,ISL,ITALIAN,HEBREW,JAPANESE,KAZAKH,KANNADA,KOR,KIR,LAO,LITHUANIAN,LATVIAN,MACEDONIAN,MALAYALAM,MON,MARATHI,MAY,BUR,NOB,NEP,NLD,ORIYA,PANJABI,POLISH,PORTUGUESE,ROMANIAN,RUSSIAN,SOL,SLOVENIAN,ALB,SERBIAN,SWEDISH,SWAHILI,TAMIL,TELUGU,THAI,TGL,TURKISH,UKRAINIAN,URD,UZB,VIETNAMESE,SIMPLIFIED CHINESE,TRADITIONAL CHINESE,ZULU

      Text Input Language

      ARABIC / BULGARIAN / CATALAN / CROATIAN / CZECH / DANISH / DUTCH / ENGLISH / ESTONIAN / FINNISH / FRENCH / GERMAN / GREEK / HEBREW / INDONESIAN / ITALIAN / JAPANESE / NORWEGIAN / PERSIAN / POLISH / PORTUGUESE / ROMANIAN / RUSSIAN / SLOVAK / SLOVENIAN / SPANISH

      Voice Search

      (Voice Search)Yes/(Built-in Mic)Yes

      BUILT-IN MIC SWITCH

      Yes

      Electronic Program Guide (EPG)

      Yes

      Internet Browser

      Vewd

      Application Store

      Yes (Google Play Store)

      On/Off Timer

      Yes

      Sleep Timer

      Yes

      Teletext

      Yes

      Auto Calibration with CalMAN®

      Yes

      Closed Captions (Analog/Digital)

      (Analogue)No

      Features for ​PlayStation®5

      Auto HDR Tone Mapping

      Yes

      Auto Genre Picture Mode

      Yes

      Power and Energy saving

      SCREEN SIZE (CM, MEASURED DIAGONALLY)

      121 cm

      Screen Size (inch, measured diagonally)

      48"(47.5")

      Power Consumption (in standby)

      0.5 W

      Presence of lead

      -

      Mercury content(mg)

      0.0 mg

      Power Consumption (On Mode) for Energy Star

      -

      Power Consumption (Standby Mode) for Energy Star

      -

      Energy Star® compliant

      -

      Power Requirements (voltage/frequency)

      50/60 Hz

      Power Saving Mode / Back Light Off Mode

      Yes

      Dynamic Backlight Control

      -

      ECO FRIENDLY

      Yes

      Design

      BEZEL DESIGN

      Metal Flush Surface

      BEZEL COLOR

      Titanium Black

      Stand design

      Aluminum Center Plate

      STAND COLOR

      Titanium Black

      STAND POSITION

      2way position (Standard position/Soundbar position)

      REMOTE CONTROL

      IR Remote;Premium Remote

      Built-in Tuner

      Number of Tuners (Terrestrial/Cable)

      1(Digital/Analog)

      Number of Tuners (Sat)

      -

      TV System (Analog)

      B/G,D/K,I,M

      Tuner Channel Coverage (Analog)

      45.25MHz-863.25MHz(Depend on country/area selection)

      TV System (Digital Terrestrial)

      DVB-T/T2

      Tuner Channel Coverage (Digital Terrestrial)

      VHF/UHF(Depend on country/area selection)

      TV System (Digital Cable)

      -

      TV System (Digital Sat)

      -

      CI+

      -

      Accessibility

      Screen Reader

      Yes

      Audio Description (Audio key)

      Yes

      Closed Caption

      Subtitle

      Text Magnification

      Yes

      Accessibility Shortcut

      Yes

      Voice Search

      Yes

      Accessories

      Optional accessories

      Camera Unit(CMU-BC1);Wallmount Bracket (SU-WL450(Terminal access limitation), SU-WL850(Depends on usage of terminal))Depends on country selection

  • Support

48" A90K (48 นิ้ว) | BRAVIA XR | MASTER Series | OLED | 4K Ultra HD | High Dynamic Range (HDR) | สมาร์ททีวี (Google TV) A90K Series

47,990 THB 52,990 THB