Sony Corporation
At Sony, our mission is to be a company that inspires and fulfills your curiosity. Using our unlimited passion for technology, content and services to deliver groundbreaking new excitement and entertainment, as only Sony can.
1. Prices indicated refer to Suggested Retail Price which includes VAT and may change from time to time without prior notice.
2. Points indicated is based on purchase amount and may change from time to time without prior notice.
สู่อีกระดับของภาพและเสียงด้วย Cognitive Processor XR™ โปรเซสเซอร์ที่ปฏิวัติวงการของเราในทีวี Sony BRAVIA XR™ สร้างเนื้อหาในแบบที่มนุษย์มองเห็นและได้ยินเพื่อประสบการณ์ที่สมจริงอย่างเหลือเชื่อ ซึ่งเข้าใจวิธีที่ดวงตามนุษย์โฟกัส โดยวิเคราะห์ภาพแบบไขว้เพื่อให้มีความลึกที่สมจริง คอนทราสที่ยอดเยี่ยม และสีสันที่สดใสสวยงาม
เมื่อจับคู่แผงพาเนล OLED ของเรากับ XR OLED Contrast Pro ทีวีรุ่นนี้จะเพิ่มสีและคอนทราสในพื้นที่สว่าง คุณจึงสามารถเพลิดเพลินกับสีดำสนิทและความสว่างสูงสุดอย่างที่ไม่เคยมีมาก่อน เมื่อผสานกับ Cognitive Processor XR™ ซึ่งจะช่วยปรับปรุงภาพในลักษณะเดียวกับการโฟกัสภาพของดวงตาของคุณ คุณจึงไม่พลาดทุกรายละเอียด ไม่ว่าในแสงไฟระยิบระยับ หรือเงาที่ลุ่มลึก
Acoustic Surface Audio+™ ใช้ Actuator พิเศษเพื่อเปลี่ยนหน้าจอให้เป็นลำโพงแบบมัลติแชนแนล คุณจะได้ยินเสียงที่ตรงกับสิ่งที่อยู่บนหน้าจออย่างแม่นยำ ด้วยภาพและเสียงที่กลมกลืนกันเพื่อประสบการณ์ที่ดื่มด่ำอย่างแท้จริง
ค้นหารายการโปรดใหม่ๆ ได้เร็วขึ้นด้วยการค้นหาด้วยเสียง ข้ามไปที่รายการหรือภาพยนตร์ได้ทันที เพียงแค่พูด หรือลองเรียกดูด้วยการค้นหาด้วยเสียง เช่น "ค้นหาภาพยนตร์แอคชั่น" กดปุ่มเสียงบนรีโมทของคุณเพื่อเริ่มต้น
XR OLED Contrast Pro จะเพิ่มสีและคอนทราสในบริเวณที่สว่างเพื่อให้ภาพที่สมจริงเป็นพิเศษ ซึ่งเกิดจากสีดำสนิทและความสว่างสูงสุด ทีวี OLED เครื่องนี้ใช้ Cognitive Processor XR™ ของเราพร้อมกับเซนเซอร์อุณหภูมิและแผงพาเนลความสว่างสูงเพื่อตรวจหาอุณหภูมิหน้าจอ และควบคุมแสงอย่างแม่นยำเพื่อให้พิกเซลในพื้นที่สว่างส่องแสงออกไปพร้อมกัน
XR Triluminos Pro ของเรานั้นขับเคลื่อนด้วย Cognitive Processor XR™ ทำให้ A90K สามารถเข้าถึงกว่าพันล้านสี และสร้างแต่ละสีให้มีความแตกต่างกันเล็กน้อยอย่างที่มองเห็นในโลกความเป็นจริงได้ พาเนลช่วงสีที่กว้างและโปรเซสเซอร์ที่เน้นมนุษย์เป็นศูนย์กลาง ทำให้สามารถตรวจจับสีจากความอิ่มตัว เฉดสี และความสว่าง เพื่อให้เฉดสีที่เป็นธรรมชาติในทุกรายละเอียด
ด้วย XR 4K Upscaling ทำให้คุณเพลิดเพลินกับความบันเทิงที่ใกล้เคียงกับคุณภาพ 4K ไม่ว่าเนื้อหาหรือแหล่งที่มาใดก็ตาม Cognitive Processor XR™ ของเราเข้าถึงข้อมูลได้มากมาย สร้างพื้นผิวภาพและรายละเอียดที่หายไปขึ้นมาใหม่เพื่อให้ได้ภาพที่สมจริง
XR OLED Motion นั้นขับเคลื่อนด้วย Cognitive Processor XR™ ที่ช่วยขจัดความเบลอด้วยการตรวจจับและทำการวิเคราะห์ข้ามองค์ประกอบภาพหลักบนเฟรมที่ต่อเนื่องกัน โดยจะสร้างและแทรกเฟรมพิเศษระหว่างเฟรมเดิม เพื่อให้ภาพเคลื่อนไหวที่คมชัดและราบรื่น แม้ในฉากที่เคลื่อนไหวเร็ว
ตอนนี้การดูทีวีจากด้านข้างก็ให้ความรู้สึกที่น่าพึงพอใจเช่นเดียวกับการดูจากตรงกลาง แผงพาเนล OLED ที่ส่องสว่างในตัวของเราช่วยให้สีสม่ำเสมอและสมจริงไม่ว่าคุณจะรับชมที่ใดก็ตาม
เมื่อจับคู่กับอุปกรณ์เสียงของ Sony ทีวี BRAVIA XR รุ่นล่าสุดของเราจึงพัฒนาไปไกลกว่าที่เคย โดยจะนำคุณสู่ประสบการณ์ภาพและเสียงที่ไม่มีใครเทียบเท่าด้วยภาพ XR และคุณภาพเสียงที่โดดเด่น
ฟังเสียงสนทนาในทีวีได้ชัดเจนยิ่งขึ้นโดยไม่ต้องเพิ่มระดับเสียง แม้ว่าเสียงพูดจะแทบไม่ได้ยิน Voice Zoom 2 จะตรวจหาประเภทเสียงพูด วิเคราะห์ และยกระดับความชัดเจน
เอนหลังและเพลิดเพลินไปกับประสบการณ์การรับชมอันตราตรึง เทคโนโลยี Ambient Optimisation ที่ไม่เหมือนใครพร้อมเซนเซอร์แสงจะปรับภาพและเสียงให้เข้ากับสภาพแวดล้อมของคุณโดยอัตโนมัติ
คุณจะอยู่ในที่นั่งที่ดีที่สุดในบ้านเสมอด้วย BRAVIA CAM โดยจะจดจำตำแหน่งที่คุณนั่งและปรับภาพและเสียงให้เหมาะสม นอกจากนี้ยังมีการสั่งการผ่านท่าทาง และประสบการณ์ใหม่อื่นๆ ที่รอให้คุณสัมผัส
เพลิดเพลินกับวิดีโอ ภาพถ่าย เกม และอื่นๆ ที่คุณชื่นชอบได้อย่างรวดเร็วและง่ายดายจากอุปกรณ์ iOS หรือ Android บนหน้าจอขนาดใหญ่
เราได้ออกแบบรีโมทของเราใหม่ทั้งหมดเพื่อการควบคุมทีวีของคุณได้อย่างง่ายดายทั้งกลางวันและกลางคืน รีโมทแบบพรีเมียมใหม่ของเราใช้งานง่ายด้วยปุ่มที่เรียบง่ายและมีไฟแบ็คไลท์ คุณจึงมองเห็นทุกสิ่งได้ชัดเจนแม้ในที่มืด รีโมทนี้ได้รับการออกแบบมาอย่างกระทัดรัดด้วยอลูมิเนียม จึงมีรูปลักษณ์ที่สวยงามและถือได้ถนัดมือเช่นกัน
เพลิดเพลินกับเนื้อหา Netflix ในคุณภาพระดับสตูดิโอที่น่าตื่นตาตื่นใจตามที่ผู้สร้างตั้งใจให้สัมผัส Netflix Adaptive Calibrated Mode พัฒนาขึ้นมาสำหรับเนื้อหา Netflix โดยเฉพาะ พร้อมทำงานร่วมกับคุณสมบัติการปรับแสงรอบข้างของทีวี BRAVIA XR เพื่อให้คุณดื่มด่ำกับรายการที่คุณชื่นชอบได้ด้วยการปรับความสว่างของภาพให้เหมาะสมที่สุดตามสภาพแสงในห้องของคุณ
Q. What is a Sony Store account?
A. Your Sony Store account qualifies you for membership with the My Sony program, and upon purchasing THB 5,000 in a month, you will also automatically qualify for the Sony Store Members program. Your account is what you use to sign in to Sony online services such as buying products online, lodging a product support request, receiving emails, participating in competitions or events and providing feedback about your products or these services. It makes your experiences with Sony more personal and relevant to you.
Q. How do I sign up for an account?
A. It is a free and easy process. Simply visit our registration page, key in your particulars and click on “Sign Up” to register. Please ensure that we give absolute priority to the security of your personal and financial information. For more details, please refer to our Privacy Policy.
Q. How do I log into my account?
A. Please visit our sign in page, key in your registered email address and password, and you are logged in. Forgot your password? No worries, click the forgot password option and follow the prompts.
Q. How can I change my registered email address?
A. Please log in to your existing account and click on “Edit Profile” to update your details.
Q. How do I reset my password?
A. Forgot your password? No worries, simply visit our login page, click the forgot password option and follow the prompts to reset your password. You may also log in to your existing account and click on “Edit Profile” to reset your password.
Q. What are some tips about passwords, privacy and safety?
A. Here is some information about passwords and privacy.
To keep your account safe, we recommend a series of password strengthening measures. Your password will need to be:
Tips for your personal safety:
Q. What can I save in my Account?
A. Currently you can save your favourite details such as delivery addresses and wishlist to make your online purchase easier. If you do not mind filling in further details of your advanced profile settings, we would be better able to deliver a customized experience to you based on your needs & wants.
Q. Can I save my delivery addresses?
A. Yes! You can save your preferred delivery addresses in your account section. Prefer a gift to be delivered to your home address? Or, headphones delivered straight to your workplace? It's easy! Simply keep these details saved to your account to help you speed through the checkout process.
Q. Can I save my contact details?
A. Yes! Your own account section will keep all your details in one place, so you can find them at your fingertips. Should you need to edit any details, click on “Edit Profile” to update your details.
Q. Is my information secure?
A. Absolutely, best practices have been used to make sure your information is secure at all times. Kindly refer to our privacy policy for more details.
Q. How do I know if my purchase has been confirmed?
A. Upon confirmation of your order, you will receive a confirmation email with the order number. Should you not receive this email confirmation, please contact us for more assistance.
Q. Can I see the status of my order in My Account?
A. Absolutely! Simply log in to your account and check out your existing orders under the “My Orders” section. Orders that have been shipped out will have a tracking number available.
Q. How do I track my order?
A. When your order has been shipped out, you will receive an email with your tracking number and order number, so keep an eye on your inbox. You may also get a call from our delivery team. Should there be any questions, please contact us and provide us with your tracking and order numbers.
Q. How do I add items to my cart?
A. Simply find the product that you wish to purchase and use the "Add to Cart" button. Items that are sold out may not be able to be purchased and will display a "Sold Out" badge. You can also proceed to your cart and update the quantities, or remove items, from your order.
Q. What payment methods are accepted?
A. To bring you the best online shopping experience, we offer multiple payment methods:
Q. Will I receive communication of my payment status?
A. An email notification on whether your payment was successful will be sent to you once your order has been confirmed and verified.
Q. Will my credit card details be stored in My Account?
A. As we give absolute priority to the security of your personal and financial information, we do not request for you to store your credit card details nor do we store them.
Q. Which credit cards are accepted for payment?
A. Sony Store, Online accepts all major credit cards supported by VISA and MasterCard.
Q. Can I change/return my purchased product?
A. Should you not be satisfied with the purchased product or you've received your order wrongly, please check out the returns process below:
REMARKS: The company reserves the right to refuse any goods return or refund if the case does not meet the above requirements.
Q. How soon can Sony process my return request?
A. You will receive a response from Sony within 3 working days.
Q. How do I get a refund?
A. If deemed faulty or damaged before you received your order, Sony will happily replace your purchase with a new item. No additional shipping charges will be added to your order and we’ll help arrange for the replacement to be shipped back to us.
If you would prefer us to refund you, please contact us within 7 days after you've received the product to provide us the details for refund according to Sony's terms and conditions.
For items where an incorrect colour, style or model has been delivered, as long as the item is in its original packaging, Sony will provide an exchange. No exchange will be issued until the item has been returned and inspected, according to Sony’s return policy.
Q. What if I change my mind?
Please choose carefully as refunds and returns are not provided for change of mind.
Q. Will my redeemed points be refunded if I cancel my order?
A. The redeemed points of your purchase will be fully refunded to your member account when the products and services are cancelled. Terms and conditions apply.
Q. How much does delivery cost?
A. For any purchase from Sony Store Online (Thailand) of 2,000 baht and above, delivery fee is FREE regardless of the size of the item, be it TV or an audio device.
Q. Can I get my delivery left at my doorstep or hidden somewhere at the door?
A. To ensure that you get the parcel safely and to avoid any damages to your parcel while it is left unattended, we require a signature when our friendly delivery team comes to your house.
Q. Do you ship overseas?
A. Shipping is only available to customers within Thailand only.
Q. What is the expected delivery time?
A. We are usually able to dispatch your items within 3 working days, if items are in-stock and fully paid. Orders received on Saturday and Sunday may take longer as it will only be processed on the next working day.
During sale/promotion period, we may experience a huge influx of orders which may mean a delay. Please allow us to dispatch your items usually within 5 working days.
REMARKS: Should payment not be cleared, there may be a delay on delivery of your order.
Q. What notifications will I get about delivery?
A. Tracking and order numbers will be provided to the email address registered in your account.
Q. What should I do if I have not received my item?
A. Please contact us and provide us with your tracking and order number.
Q. I ordered multiple items, but I only received partially. Where are my other items?
A. Please contact us and provide us with your tracking and order number.
Q. Can I prearrange the date I want to receive my delivery?
A. We apologize that we are unable to accommodate specific delivery time requests at the moment. If you are not available at the time of your delivery attempt, our delivery team will try to re-deliver to you at another time. However, in the case of more than 2 unsuccessful delivery attempts, shipping fee will be charged for the next attempt.
Q. Do you deliver during weekends and holidays?
A. Our delivery team may attempt deliveries during the weekend, and on some holidays. However, if you are not available at the given address on the weekend, please contact the delivery staff who would have contacted you before the parcel is delivered.
Q. I have already ordered but need my order now, can Sony speed up the delivery?
A. Unfortunately, we are unable to expedite the delivery of orders. However, we will in our best effort deliver your parcel within the indicated delivery time.
Q. Can Sony deliver the items to my office?
A. Yes, we will deliver your order to the address you provided during checkout, regardless whether it is your home address or office address, as long as it is within Thailand.
Q. What if I am not at home when the package arrives?
A. If you’re unavailable to receive your package when it arrives, the delivery team will attempt to re-deliver it to you on the next working day. Please note that it is currently not possible to request for a specific delivery day and/or timing (even for re-deliveries).
Q. My goods were damaged while being delivered, what do I do?
A. We understand the disappointment in opening a new product only to see it broken. Please refuse to accept the product from the delivery staff immediately once you notice that the product packaging has some defects and please contact us right away.
Q. What is my Wishlist?
A. Your wishlist allows you to save and share your favourite Sony products to view and purchase later.
Q. How do I view or use my Wishlist?
A. In your account section, you will be able to save your favourite Sony products by clicking on the “heart-shaped” icon. This feature will make it easy to shop and come back to your favourites later.
Q. How do I get my product repaired?
A. You may return goods we have delivered to you for repair by contacting our service team here. We understand that sometimes large items (TVs & stereos) cannot be shipped easily so our service team will happily arrange an inspection.
Sony will assess and repair products within a reasonable time. This time frame will be communicated via the service team but may vary due to part availability or fault diagnosis. Where possible, all fees (labour, freight, assessment) will be communicated for purchases not covered by manufacturer’s warranty. Where a fault is not found, there may be a service fee involved.
Q. What happens to my data on a product that is repaired?
A. Please ensure, where possible, all data is backed up on recordable media (flash drives, computer hard drives, camera memory cards, mobile phone contacts. Depending on repair requirements, some data may be lost. Sony is not liable for any data not backed up.
Q. Are these products locally sourced, or parallel imported?
A. All products sold through Sony Thai Co., Ltd. are authentic and sold directly from the manufacturer and are not parallel imports.
Q. Can I use multiple coupon codes on the same order?
A. You are only able to key in one coupon code per order.
Q. How long is the coupon code valid for?
A. It varies. The expiration date of the coupon code will usually be indicated and communicated clearly.
Q. Can I use a coupon code for my existing order?
A. We are unable to apply coupon codes for existing orders. Coupon codes must be entered when you are at Payment step during checkout.
Q. Can I redeem my Sony Store loyalty points together with the coupon code in the same order?
A. Yes, you can redeem the Sony Store loyalty points together with the use of a coupon code for the same order. Before the checkout process, you will be asked to key in the number of loyalty points to redeem. Then during checkout, you will be asked to key in the coupon code.
Q. Why do I get a message saying my coupon code is invalid?
A. Each coupon code has its own terms and conditions. Please make sure your coupon code is still valid and meet the terms and conditions.
Q. What happens if my coupon code has expired?
A. Once the coupon code has expired, it is no longer valid.
Q. How do I close my account?
A. By choosing to close your account you will terminate your account, membership, exclusive offers and will stop receiving communications with offers, product updates, news, information and member only event invitations.
To terminate your account, log in to your current account and follow the prompts.
Q. How do I unsubscribe?
A. You can unsubscribe from all communications from Sony Thai Co., Ltd. (emails, SMS, direct mail etc.) by changing your subscription preferences here. You will stop receiving communications with offers, product updates, news, information and member only event invitations. Your order details, product registrations and account details will still be available to you.
At Sony, our mission is to be a company that inspires and fulfills your curiosity. Using our unlimited passion for technology, content and services to deliver groundbreaking new excitement and entertainment, as only Sony can.
No other consumer electronics company today is as steeped in history and innovation as Sony. Sony’s humble beginning started in Japan in 1946 from the sheer determination and hard work of two bright and enterprising young men. Both Masaru Ibuka and Akio Morita joined hands in making their dream of a successful global company a reality.
Established since 1 April 1988, Sony Thai Co., Ltd, a company winning wide acceptance and remarkable success in today’s electrical appliances market, operates a policy of sincerity in doing business to ensure highest benefit and satisfaction of its customers. Sony is one of the most recognised global brands for consumer electronics thanks to its legacy of remarkable innovation and quality.
The Sony Group recognises that its businesses have direct and indirect impact on the communities in which we operate. Find out how Sony is contributing towards being a positive global citizen.
With the goal of making a positive impact in the lives of the communities in which we operate in, our people at Sony are actively engaged in a myriad of activities.
Discover the diverse and interesting career opportunities available at Sony that offer you professional growth and success.
4K OLED
Whatever you're watching, you'll see it upscaled close to 4K quality thanks to our unique Cognitive Processor XR™. You'll also enjoy striking contrast on our OLED screen that's expertly controlled by our unique technology to deliver real life depth and pure blacks in every scene.
Cognitive Processor XR™
Take vision and sound to the next level with Cognitive Processor XR™. Our revolutionary processor on Sony BRAVIA XR™ TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analysing images to give real life depth, extraordinary contrast and beautifully vivid colours.
XR OLED Contrast Pro
XR OLED Contrast Pro boosts colour and contrast in bright areas for exceptionally realistic pictures defined by absolute pure blacks and peak brightness. With a temperature sensor [1] and high luminance panel [2], this OLED TV utilises our Cognitive Processor XR™ to detect screen temperature and precisely control light so pixels in bright areas are illuminated simultaneously.
XR Triluminos Pro
Powered by our Cognitive Processor XR™, XR Triluminos Pro enables A90K to access over a billion colours and reproduce each one with the subtle differences seen in the real world. Together with our wide colour gamut panel and human-centric processor, it can detect colour from saturation, hue and brightness to deliver natural shades in every detail.
XR HDR Remaster
With XR HDR Remaster, this TV can detect each object on screen, analyse its colour and adjust contrast for even more realistic pictures. Object-based processing, powered by BRAVIA XR, takes precision to a whole new level by adding adjustment of hue, saturation, brightness, motion vector, bandwidth and more. The result is exceptionally real scenes with greater depth, lifelike textures and natural colours.
XR 4K Upscaling
With XR 4K Upscaling, you'll enjoy entertainment close to 4K quality, whatever the content or source. Our Cognitive Processor XR™ accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures.
4K XR Super Resolution
XR Super Resolution detects individual objects in a picture and reproduces virtually real world textures on screen. Our BRAVIA XR processor precisely analyses and processes data to power 4K pictures with four times the resolution of Full HD to enrich scenes with real world detail and texture.
4K XR Smoothing
XR Smoothing creates smooth, natural 4K pictures as you watch, without the “banding” that can occur on other TVs. Scenes are reproduced with thousands of tones, shades and gradations, making them look incredibly real.
XR OLED Motion
Powered by our Cognitive Processor XR™, XR OLED Motion combats blur by detecting and cross analysing key visual elements on successive frames. It creates and inserts extra frames between the original ones so you can enjoy smooth and clear action, even in fast-moving sequences.
Beautiful colours from any angle
Watching TV from the sides is now as satisfying as from the centre. Our self-illuminating OLED panel keeps colours consistent and true, wherever you're watching.
4K/120fps
Get the edge on the competition with BRAVIA. With HDMI 2.1, you can get an up to 120fps framerate on compatible games, so you can take on any challenge in shooting, sports and high-performance games with near instant on-screen action. You'll also enjoy ultra-smooth gaming with reduced input lag of 8.5ms with 4K/120fps and dedicated Game Mode.
Auto Low Latency Mode
With Auto Low Latency Mode in HDMI 2.1, BRAVIA recognises when a console is connected and powered on, and automatically switches to low latency mode. You'll enjoy smoother, more responsive gameplay – vital for fast-moving, high-intensity games.
Variable Refresh Rate
With a Variable Refresh Rate in HDMI 2.1, BRAVIA avoids stuttering delays and screen tearing. This TV dynamically adjusts the display refresh rate to match the variable frame rates of the gaming device for smoother gameplay.
Auto HDR Tone Mapping
With Auto HDR Tone Mapping the HDR settings will be optimised instantly during your PS5™ console’s initial setup. Your PS5™ automatically recognises individual BRAVIA TV models and selects the best HDR setting for your TV accordingly. So even in high contrast scenes, you’ll see the crucial details and colours in the brightest and darkest parts of the screen.
Auto Genre Picture Mode
BRAVIA automatically switches into Game mode to minimise input lag and make the action more responsive. When watching movies on PlayStation5® consoles, it switches back to Standard Mode to focus on picture processing for more expressive scenes.
Acoustic Surface Audio+
Sound comes directly from the screen with Acoustic Surface Audio+™. Two actuators vibrate, uniquely turning the entire screen into a speaker to create powerful acoustics that move with the picture so you hear realistic sounds with clear and natural dialogue. A centre subwoofer boosts bass for truly immersive cinematic sound at home.
3D Surround Upscaling
With BRAVIA XR™, everything you watch gets the true surround sound treatment. XR Surround virtually creates surround sound from the sides and vertically using just the TV speakers, so you can experience 3D audio without the need for in-ceiling or up-firing speakers. Our BRAVIA XR™ TVs are also compatible with Dolby Atmos®.
Voice Zoom 2
Hear TV dialogue more clearly without turning up the volume. Even if speech is difficult to hear, Voice Zoom 2 detects the type of voice, analyses it and enhances its clarity.
Acoustic Center Sync
When you connect a BRAVIA XR TV to a Sony soundbar, the soundbar reinforces the centre speaker channel for clearer and fuller vocals. This enables sound to precisely match on-screen action for a truly immersive experience.
Ready for 360 Spatial Sound
Tailor your Dolby Atmos® experience by combining our SRS-NS7 wearable speaker with BRAVIA XR™ for spatial surround sound. With selected Sony headphones, you can also enjoy the simulated surround of 360 Spatial Sound using Wireless Transmitter WLA-NS7 (sold separately).
Bluetooth connectivity
Connect Bluetooth® compatible devices to your TV for easy wire free entertainment. Pair your Bluetooth headphones or earphones with BRAVIA and enjoy TV shows and music in your favourite place - without any disturbances or interruptions.
Ambient Optimization
Sit back and enjoy an enthralling viewing experience. Our unique ambient optimisation technology with light sensor automatically adjusts picture and sound to your environment.
Light Sensor
On conventional TVs, brightness stays the same regardless of light in a room, resulting in pictures that are too dark or bright. This TV includes a light sensor that optimises picture brightness to room conditions, boosting brightness in light rooms and reducing it in dark ones so you get the perfect view.
Acoustic Auto Calibration
No matter where you're sitting, this TV detects your position and optimises sound so you'll enjoy the same sound quality as if you're sitting right in front of the TV. Sound can change depending on your room environment. Curtains, for example, absorb sound while objects in front of the TV can disturb the passage of sound, compromising the quality of what you hear. This TV detects objects and reproduces sound that’s enhanced and optimised to your room.
Works with BRAVIA CAM
Connect your BRAVIA XR TV with BRAVIA CAM, sold separately, for an even more immersive viewing experience. BRAVIA CAM recognises where you are in the room and how far you are from the TV, then adjusts sound and picture settings so they're just right. You can also enjoy an array of fun new TV experiences with BRAVIA CAM including gesture controls, video chat and many more.
Google TV
Browse 700,000+ movies and TV episodes from across your streaming services, all in one place and organised into topics and genres based on what interests you.
Voice Search
Find your favourite content faster than ever using the power of your voice. With Voice Search, there’s no more complicated navigation or tiresome typing – you just have to ask.
Works with Apple AirPlay / Apple HomeKit
With Apple AirPlay, you can stream video and audio to your television right from your iPhone, iPad, or Mac. Watch movies and shows from the Apple TV app, your favourite apps, or even Safari. Share your photos with everyone in the room.
Chromecast built-in
Go from your phone, tablet, or laptop to your TV in an instant. With Chromecast built-in, you can cast all your favorite movies, shows, apps, games, and more directly to your TV.
Premium designed remote
We've completely redesigned our remote for effortless control of your TV, day or night. Our new premium remote is easy to use with simplified buttons, a backlight so you can see everything clearly, even in the dark, and a Finder function for quickly locating it by voice if lost. Designed compact in aluminium, this remote has a beautifully refined look and is comfortable to hold in the hand too.
Easy to wipe
Designed with a flush surface featuring lower buttons and a special polyurethane coating, our remote is easy to wipe and keep clean.
Smart remote
All your connected devices can be controlled with our smart remote. One button access to video on demand services brings shows and movies into your room in seconds.
2-way multi-position stand
A versatile 2-way stand with a standard setting that focuses you on the picture or soundbar setting for ideal positioning of your sound system. Thanks to the adjustable stand, you can also use the TV as a gaming display on a desktop.
Metal Flush Surface
The premium metal bezel is extremely narrow so your eyes naturally focus on the picture, not what's around it.
Living Décor
Our Living Decor turns your TV into an essential part of your living space with on screen artwork, personal photos, screensaver themes and clock functions.
BRAVIA CORE
A huge number of movies are included and waiting for you. With BRAVIA XR technology, Pure Stream™ and IMAX® Enhanced, everything you watch is delivered with stunning visuals and expressive sound quality. With BRAVIA CORE calibrated mode, you can watch in the picture settings that the filmmakers intended for their film at home.
Dolby Vision® and Dolby Atmos®
Enjoy cinematic thrills at home. Dolby Vision® brings scenes vividly to life for authentic viewing, while Dolby Atmos® fills the room with immersive surround sound.
Creator Calibrated Mode
Creator Calibrated Mode on BRAVIA XR TVs can optimize picture settings when you watch content on Netflix and BRAVIA CORE. Netflix Adaptive Calibrated Mode further optimizes your Netflix experience according to the lighting conditions of your room, allowing you to enjoy Netflix content in spectacular studio quality, just as the creator intended.
Model year
2022
Dimensions and Weight
48"(47.5")
121 cm
Approx. 1069 x 624 x 59 mm
Approx. 1069 x 629 x 225 mm
Approx. 1069 x 697 x 225 mm
Approx. 1189 x 745 x 190 mm
Approx. 500 mm
Approx. 500 mm
300 x 300 mm
Approx. 13.4 kg
Approx. 16.5 kg
Approx. 21 kg
Connectivity
Wi-Fi Certified 802.11a/b/g/n/ac
2.4GHz/5GHz(for Wi-Fi Direct: 2.4GHz Only)
1(Bottom)
Version 4.2,HID (mouse/keyboard connectivity)/HOGP (Low Energy device connectivity)/SPP(Serial Port Profile)/A2DP (stereo audio) /AVRCP (AV remote control)
Yes
Yes
Yes
1(Bottom)
No
No
Hybrid with S-Center Speaker Input x1(Side, Mini jack)
No
4(1Side,3Bottom)
HDCP2.3(for HDMI™1/2/3/4)
Yes
4K120/eARC/VRR/ALLM
Yes (eARC/ARC)
Yes (for HDMI™3/4)
Yes (for HDMI™3/4)
1 (Bottom)
1(Side)
-
-
1(Side)/1(Bottom)
No
FAT16/FAT32/exFAT/NTFS
MPEG1:MPEG1/MPEG2PS:MPEG2/MPEG2TS(HDV,AVCHD):MPEG2,AVC/MP4(XAVC S):AVC,MPEG4,HEVC/AVI:Xvid,MotionJpeg/ASF(WMV):VC1/MOV:AVC,MPEG4,MotionJpeg/MKV:Xvid,AVC,MPEG4,VP8.HEVC/WEBM:VP8/3GPP:MPEG4,AVC/MP3/ASF(WMA)/LPCM/WAV/MP4AAC/FLAC/JPEG,WEBM:VP9/AC4/ogg/AAC/ARW(Screen nail only)
Picture (Panel)
OLED
3840 x 2160
-
-
-
-
100Hz
Picture (processing)
Yes(HDR10,HLG,Dolby Vision)
Cognitive Processor XR
XR 4K Upscaling
XR TRILUMINOS PRO™
OLED XR Contrast Pro
XR OLED Motion, Auto mode
HDMI™ signal :4096x2160p(24,50,60Hz), 3840x2160p(24,25,30,50,60,100,120Hz), 1080p(30,50,60,100,120Hz), 1080/24p, 1080i(50,60Hz), 720p(30,50,60Hz), 720/24p, 576p, 480p
Vivid,Standard,Cinema,IMAX Enhanced,Game,Graphics,Photo,Custom,Dolby Vision Bright,Dolby Vision Dark,Netflix calibrated
Light
Yes
Yes
Sound (Speakers and Amplifier)
10W + 10W + 5W
Acoustic Surface Audio+
Actuator x 2, Subwoofer x 1
Sound (Processing)
Dolby™ Audio, Dolby™ Atmos
DTS Digital Surround
Room & User Position Compensation
Voice Zoom 2
No
No
3D Surround Upscaling
Standard, Dialog, Cinema, Music, Sports, Dolby Audio
Yes(Sony compatible Soundbar)
Yes
Camera
BRAVIA CAM(Option)
Yes(Camera apps)
Software
Android TV™
Google TV™
16GB
AFRIKAANS,AMH,ARABIC,ASSAMESE,AZE,BEL,BULGARIAN,BENGALI,BOSNIAN,CATALAN,CZECH,DANISH,DEU,GREEK,ENGLISH,SPANISH,ESTONIAN,BAQ,PER,FINNISH,FRENCH,GLG,GUJARATI,HINDI,CROATIAN,HUNGARIAN,INDONESIAN,ISL,ITALIAN,HEBREW,JAPANESE,KAZAKH,KANNADA,KOR,KIR,LAO,LITHUANIAN,LATVIAN,MACEDONIAN,MALAYALAM,MON,MARATHI,MAY,BUR,NOB,NEP,NLD,ORIYA,PANJABI,POLISH,PORTUGUESE,ROMANIAN,RUSSIAN,SOL,SLOVENIAN,ALB,SERBIAN,SWEDISH,SWAHILI,TAMIL,TELUGU,THAI,TGL,TURKISH,UKRAINIAN,URD,UZB,VIETNAMESE,SIMPLIFIED CHINESE,TRADITIONAL CHINESE,ZULU
ARABIC / BULGARIAN / CATALAN / CROATIAN / CZECH / DANISH / DUTCH / ENGLISH / ESTONIAN / FINNISH / FRENCH / GERMAN / GREEK / HEBREW / INDONESIAN / ITALIAN / JAPANESE / NORWEGIAN / PERSIAN / POLISH / PORTUGUESE / ROMANIAN / RUSSIAN / SLOVAK / SLOVENIAN / SPANISH
(Voice Search)Yes/(Built-in Mic)Yes
Yes
Yes
Vewd
Yes (Google Play Store)
Yes
Yes
Yes
Yes
(Analogue)No
Features for PlayStation®5
Yes
Yes
Power and Energy saving
121 cm
48"(47.5")
0.5 W
-
0.0 mg
-
-
-
50/60 Hz
Yes
-
Yes
Design
Metal Flush Surface
Titanium Black
Aluminum Center Plate
Titanium Black
2way position (Standard position/Soundbar position)
IR Remote;Premium Remote
Built-in Tuner
1(Digital/Analog)
-
B/G,D/K,I,M
45.25MHz-863.25MHz(Depend on country/area selection)
DVB-T/T2
VHF/UHF(Depend on country/area selection)
-
-
-
Accessibility
Yes
Yes
Subtitle
Yes
Yes
Yes
Accessories
Camera Unit(CMU-BC1);Wallmount Bracket (SU-WL450(Terminal access limitation), SU-WL850(Depends on usage of terminal))Depends on country selection
สู่อีกระดับของภาพและเสียงด้วย Cognitive Processor XR™ โปรเซสเซอร์ที่ปฏิวัติวงการของเราในทีวี Sony BRAVIA XR™ สร้างเนื้อหาในแบบที่มนุษย์มองเห็นและได้ยินเพื่อประสบการณ์ที่สมจริงอย่างเหลือเชื่อ ซึ่งเข้าใจวิธีที่ดวงตามนุษย์โฟกัส โดยวิเคราะห์ภาพแบบไขว้เพื่อให้มีความลึกที่สมจริง คอนทราสที่ยอดเยี่ยม และสีสันที่สดใสสวยงาม
เมื่อจับคู่แผงพาเนล OLED ของเรากับ XR OLED Contrast Pro ทีวีรุ่นนี้จะเพิ่มสีและคอนทราสในพื้นที่สว่าง คุณจึงสามารถเพลิดเพลินกับสีดำสนิทและความสว่างสูงสุดอย่างที่ไม่เคยมีมาก่อน เมื่อผสานกับ Cognitive Processor XR™ ซึ่งจะช่วยปรับปรุงภาพในลักษณะเดียวกับการโฟกัสภาพของดวงตาของคุณ คุณจึงไม่พลาดทุกรายละเอียด ไม่ว่าในแสงไฟระยิบระยับ หรือเงาที่ลุ่มลึก
Acoustic Surface Audio+™ ใช้ Actuator พิเศษเพื่อเปลี่ยนหน้าจอให้เป็นลำโพงแบบมัลติแชนแนล คุณจะได้ยินเสียงที่ตรงกับสิ่งที่อยู่บนหน้าจออย่างแม่นยำ ด้วยภาพและเสียงที่กลมกลืนกันเพื่อประสบการณ์ที่ดื่มด่ำอย่างแท้จริง
ค้นหารายการโปรดใหม่ๆ ได้เร็วขึ้นด้วยการค้นหาด้วยเสียง ข้ามไปที่รายการหรือภาพยนตร์ได้ทันที เพียงแค่พูด หรือลองเรียกดูด้วยการค้นหาด้วยเสียง เช่น "ค้นหาภาพยนตร์แอคชั่น" กดปุ่มเสียงบนรีโมทของคุณเพื่อเริ่มต้น
XR OLED Contrast Pro จะเพิ่มสีและคอนทราสในบริเวณที่สว่างเพื่อให้ภาพที่สมจริงเป็นพิเศษ ซึ่งเกิดจากสีดำสนิทและความสว่างสูงสุด ทีวี OLED เครื่องนี้ใช้ Cognitive Processor XR™ ของเราพร้อมกับเซนเซอร์อุณหภูมิและแผงพาเนลความสว่างสูงเพื่อตรวจหาอุณหภูมิหน้าจอ และควบคุมแสงอย่างแม่นยำเพื่อให้พิกเซลในพื้นที่สว่างส่องแสงออกไปพร้อมกัน
XR Triluminos Pro ของเรานั้นขับเคลื่อนด้วย Cognitive Processor XR™ ทำให้ A90K สามารถเข้าถึงกว่าพันล้านสี และสร้างแต่ละสีให้มีความแตกต่างกันเล็กน้อยอย่างที่มองเห็นในโลกความเป็นจริงได้ พาเนลช่วงสีที่กว้างและโปรเซสเซอร์ที่เน้นมนุษย์เป็นศูนย์กลาง ทำให้สามารถตรวจจับสีจากความอิ่มตัว เฉดสี และความสว่าง เพื่อให้เฉดสีที่เป็นธรรมชาติในทุกรายละเอียด
ด้วย XR 4K Upscaling ทำให้คุณเพลิดเพลินกับความบันเทิงที่ใกล้เคียงกับคุณภาพ 4K ไม่ว่าเนื้อหาหรือแหล่งที่มาใดก็ตาม Cognitive Processor XR™ ของเราเข้าถึงข้อมูลได้มากมาย สร้างพื้นผิวภาพและรายละเอียดที่หายไปขึ้นมาใหม่เพื่อให้ได้ภาพที่สมจริง
XR OLED Motion นั้นขับเคลื่อนด้วย Cognitive Processor XR™ ที่ช่วยขจัดความเบลอด้วยการตรวจจับและทำการวิเคราะห์ข้ามองค์ประกอบภาพหลักบนเฟรมที่ต่อเนื่องกัน โดยจะสร้างและแทรกเฟรมพิเศษระหว่างเฟรมเดิม เพื่อให้ภาพเคลื่อนไหวที่คมชัดและราบรื่น แม้ในฉากที่เคลื่อนไหวเร็ว
ตอนนี้การดูทีวีจากด้านข้างก็ให้ความรู้สึกที่น่าพึงพอใจเช่นเดียวกับการดูจากตรงกลาง แผงพาเนล OLED ที่ส่องสว่างในตัวของเราช่วยให้สีสม่ำเสมอและสมจริงไม่ว่าคุณจะรับชมที่ใดก็ตาม
เมื่อจับคู่กับอุปกรณ์เสียงของ Sony ทีวี BRAVIA XR รุ่นล่าสุดของเราจึงพัฒนาไปไกลกว่าที่เคย โดยจะนำคุณสู่ประสบการณ์ภาพและเสียงที่ไม่มีใครเทียบเท่าด้วยภาพ XR และคุณภาพเสียงที่โดดเด่น
ฟังเสียงสนทนาในทีวีได้ชัดเจนยิ่งขึ้นโดยไม่ต้องเพิ่มระดับเสียง แม้ว่าเสียงพูดจะแทบไม่ได้ยิน Voice Zoom 2 จะตรวจหาประเภทเสียงพูด วิเคราะห์ และยกระดับความชัดเจน
เอนหลังและเพลิดเพลินไปกับประสบการณ์การรับชมอันตราตรึง เทคโนโลยี Ambient Optimisation ที่ไม่เหมือนใครพร้อมเซนเซอร์แสงจะปรับภาพและเสียงให้เข้ากับสภาพแวดล้อมของคุณโดยอัตโนมัติ
คุณจะอยู่ในที่นั่งที่ดีที่สุดในบ้านเสมอด้วย BRAVIA CAM โดยจะจดจำตำแหน่งที่คุณนั่งและปรับภาพและเสียงให้เหมาะสม นอกจากนี้ยังมีการสั่งการผ่านท่าทาง และประสบการณ์ใหม่อื่นๆ ที่รอให้คุณสัมผัส
เพลิดเพลินกับวิดีโอ ภาพถ่าย เกม และอื่นๆ ที่คุณชื่นชอบได้อย่างรวดเร็วและง่ายดายจากอุปกรณ์ iOS หรือ Android บนหน้าจอขนาดใหญ่
เราได้ออกแบบรีโมทของเราใหม่ทั้งหมดเพื่อการควบคุมทีวีของคุณได้อย่างง่ายดายทั้งกลางวันและกลางคืน รีโมทแบบพรีเมียมใหม่ของเราใช้งานง่ายด้วยปุ่มที่เรียบง่ายและมีไฟแบ็คไลท์ คุณจึงมองเห็นทุกสิ่งได้ชัดเจนแม้ในที่มืด รีโมทนี้ได้รับการออกแบบมาอย่างกระทัดรัดด้วยอลูมิเนียม จึงมีรูปลักษณ์ที่สวยงามและถือได้ถนัดมือเช่นกัน
เพลิดเพลินกับเนื้อหา Netflix ในคุณภาพระดับสตูดิโอที่น่าตื่นตาตื่นใจตามที่ผู้สร้างตั้งใจให้สัมผัส Netflix Adaptive Calibrated Mode พัฒนาขึ้นมาสำหรับเนื้อหา Netflix โดยเฉพาะ พร้อมทำงานร่วมกับคุณสมบัติการปรับแสงรอบข้างของทีวี BRAVIA XR เพื่อให้คุณดื่มด่ำกับรายการที่คุณชื่นชอบได้ด้วยการปรับความสว่างของภาพให้เหมาะสมที่สุดตามสภาพแสงในห้องของคุณ
Q. What is a Sony Store account?
A. Your Sony Store account qualifies you for membership with the My Sony program, and upon purchasing THB 5,000 in a month, you will also automatically qualify for the Sony Store Members program. Your account is what you use to sign in to Sony online services such as buying products online, lodging a product support request, receiving emails, participating in competitions or events and providing feedback about your products or these services. It makes your experiences with Sony more personal and relevant to you.
Q. How do I sign up for an account?
A. It is a free and easy process. Simply visit our registration page, key in your particulars and click on “Sign Up” to register. Please ensure that we give absolute priority to the security of your personal and financial information. For more details, please refer to our Privacy Policy.
Q. How do I log into my account?
A. Please visit our sign in page, key in your registered email address and password, and you are logged in. Forgot your password? No worries, click the forgot password option and follow the prompts.
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A. Please log in to your existing account and click on “Edit Profile” to update your details.
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A. Here is some information about passwords and privacy.
To keep your account safe, we recommend a series of password strengthening measures. Your password will need to be:
Tips for your personal safety:
Q. What can I save in my Account?
A. Currently you can save your favourite details such as delivery addresses and wishlist to make your online purchase easier. If you do not mind filling in further details of your advanced profile settings, we would be better able to deliver a customized experience to you based on your needs & wants.
Q. Can I save my delivery addresses?
A. Yes! You can save your preferred delivery addresses in your account section. Prefer a gift to be delivered to your home address? Or, headphones delivered straight to your workplace? It's easy! Simply keep these details saved to your account to help you speed through the checkout process.
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Q. How do I know if my purchase has been confirmed?
A. Upon confirmation of your order, you will receive a confirmation email with the order number. Should you not receive this email confirmation, please contact us for more assistance.
Q. Can I see the status of my order in My Account?
A. Absolutely! Simply log in to your account and check out your existing orders under the “My Orders” section. Orders that have been shipped out will have a tracking number available.
Q. How do I track my order?
A. When your order has been shipped out, you will receive an email with your tracking number and order number, so keep an eye on your inbox. You may also get a call from our delivery team. Should there be any questions, please contact us and provide us with your tracking and order numbers.
Q. How do I add items to my cart?
A. Simply find the product that you wish to purchase and use the "Add to Cart" button. Items that are sold out may not be able to be purchased and will display a "Sold Out" badge. You can also proceed to your cart and update the quantities, or remove items, from your order.
Q. What payment methods are accepted?
A. To bring you the best online shopping experience, we offer multiple payment methods:
Q. Will I receive communication of my payment status?
A. An email notification on whether your payment was successful will be sent to you once your order has been confirmed and verified.
Q. Will my credit card details be stored in My Account?
A. As we give absolute priority to the security of your personal and financial information, we do not request for you to store your credit card details nor do we store them.
Q. Which credit cards are accepted for payment?
A. Sony Store, Online accepts all major credit cards supported by VISA and MasterCard.
Q. Can I change/return my purchased product?
A. Should you not be satisfied with the purchased product or you've received your order wrongly, please check out the returns process below:
REMARKS: The company reserves the right to refuse any goods return or refund if the case does not meet the above requirements.
Q. How soon can Sony process my return request?
A. You will receive a response from Sony within 3 working days.
Q. How do I get a refund?
A. If deemed faulty or damaged before you received your order, Sony will happily replace your purchase with a new item. No additional shipping charges will be added to your order and we’ll help arrange for the replacement to be shipped back to us.
If you would prefer us to refund you, please contact us within 7 days after you've received the product to provide us the details for refund according to Sony's terms and conditions.
For items where an incorrect colour, style or model has been delivered, as long as the item is in its original packaging, Sony will provide an exchange. No exchange will be issued until the item has been returned and inspected, according to Sony’s return policy.
Q. What if I change my mind?
Please choose carefully as refunds and returns are not provided for change of mind.
Q. Will my redeemed points be refunded if I cancel my order?
A. The redeemed points of your purchase will be fully refunded to your member account when the products and services are cancelled. Terms and conditions apply.
Q. How much does delivery cost?
A. For any purchase from Sony Store Online (Thailand) of 2,000 baht and above, delivery fee is FREE regardless of the size of the item, be it TV or an audio device.
Q. Can I get my delivery left at my doorstep or hidden somewhere at the door?
A. To ensure that you get the parcel safely and to avoid any damages to your parcel while it is left unattended, we require a signature when our friendly delivery team comes to your house.
Q. Do you ship overseas?
A. Shipping is only available to customers within Thailand only.
Q. What is the expected delivery time?
A. We are usually able to dispatch your items within 3 working days, if items are in-stock and fully paid. Orders received on Saturday and Sunday may take longer as it will only be processed on the next working day.
During sale/promotion period, we may experience a huge influx of orders which may mean a delay. Please allow us to dispatch your items usually within 5 working days.
REMARKS: Should payment not be cleared, there may be a delay on delivery of your order.
Q. What notifications will I get about delivery?
A. Tracking and order numbers will be provided to the email address registered in your account.
Q. What should I do if I have not received my item?
A. Please contact us and provide us with your tracking and order number.
Q. I ordered multiple items, but I only received partially. Where are my other items?
A. Please contact us and provide us with your tracking and order number.
Q. Can I prearrange the date I want to receive my delivery?
A. We apologize that we are unable to accommodate specific delivery time requests at the moment. If you are not available at the time of your delivery attempt, our delivery team will try to re-deliver to you at another time. However, in the case of more than 2 unsuccessful delivery attempts, shipping fee will be charged for the next attempt.
Q. Do you deliver during weekends and holidays?
A. Our delivery team may attempt deliveries during the weekend, and on some holidays. However, if you are not available at the given address on the weekend, please contact the delivery staff who would have contacted you before the parcel is delivered.
Q. I have already ordered but need my order now, can Sony speed up the delivery?
A. Unfortunately, we are unable to expedite the delivery of orders. However, we will in our best effort deliver your parcel within the indicated delivery time.
Q. Can Sony deliver the items to my office?
A. Yes, we will deliver your order to the address you provided during checkout, regardless whether it is your home address or office address, as long as it is within Thailand.
Q. What if I am not at home when the package arrives?
A. If you’re unavailable to receive your package when it arrives, the delivery team will attempt to re-deliver it to you on the next working day. Please note that it is currently not possible to request for a specific delivery day and/or timing (even for re-deliveries).
Q. My goods were damaged while being delivered, what do I do?
A. We understand the disappointment in opening a new product only to see it broken. Please refuse to accept the product from the delivery staff immediately once you notice that the product packaging has some defects and please contact us right away.
Q. What is my Wishlist?
A. Your wishlist allows you to save and share your favourite Sony products to view and purchase later.
Q. How do I view or use my Wishlist?
A. In your account section, you will be able to save your favourite Sony products by clicking on the “heart-shaped” icon. This feature will make it easy to shop and come back to your favourites later.
Q. How do I get my product repaired?
A. You may return goods we have delivered to you for repair by contacting our service team here. We understand that sometimes large items (TVs & stereos) cannot be shipped easily so our service team will happily arrange an inspection.
Sony will assess and repair products within a reasonable time. This time frame will be communicated via the service team but may vary due to part availability or fault diagnosis. Where possible, all fees (labour, freight, assessment) will be communicated for purchases not covered by manufacturer’s warranty. Where a fault is not found, there may be a service fee involved.
Q. What happens to my data on a product that is repaired?
A. Please ensure, where possible, all data is backed up on recordable media (flash drives, computer hard drives, camera memory cards, mobile phone contacts. Depending on repair requirements, some data may be lost. Sony is not liable for any data not backed up.
Q. Are these products locally sourced, or parallel imported?
A. All products sold through Sony Thai Co., Ltd. are authentic and sold directly from the manufacturer and are not parallel imports.
Q. Can I use multiple coupon codes on the same order?
A. You are only able to key in one coupon code per order.
Q. How long is the coupon code valid for?
A. It varies. The expiration date of the coupon code will usually be indicated and communicated clearly.
Q. Can I use a coupon code for my existing order?
A. We are unable to apply coupon codes for existing orders. Coupon codes must be entered when you are at Payment step during checkout.
Q. Can I redeem my Sony Store loyalty points together with the coupon code in the same order?
A. Yes, you can redeem the Sony Store loyalty points together with the use of a coupon code for the same order. Before the checkout process, you will be asked to key in the number of loyalty points to redeem. Then during checkout, you will be asked to key in the coupon code.
Q. Why do I get a message saying my coupon code is invalid?
A. Each coupon code has its own terms and conditions. Please make sure your coupon code is still valid and meet the terms and conditions.
Q. What happens if my coupon code has expired?
A. Once the coupon code has expired, it is no longer valid.
Q. How do I close my account?
A. By choosing to close your account you will terminate your account, membership, exclusive offers and will stop receiving communications with offers, product updates, news, information and member only event invitations.
To terminate your account, log in to your current account and follow the prompts.
Q. How do I unsubscribe?
A. You can unsubscribe from all communications from Sony Thai Co., Ltd. (emails, SMS, direct mail etc.) by changing your subscription preferences here. You will stop receiving communications with offers, product updates, news, information and member only event invitations. Your order details, product registrations and account details will still be available to you.
At Sony, our mission is to be a company that inspires and fulfills your curiosity. Using our unlimited passion for technology, content and services to deliver groundbreaking new excitement and entertainment, as only Sony can.
No other consumer electronics company today is as steeped in history and innovation as Sony. Sony’s humble beginning started in Japan in 1946 from the sheer determination and hard work of two bright and enterprising young men. Both Masaru Ibuka and Akio Morita joined hands in making their dream of a successful global company a reality.
Established since 1 April 1988, Sony Thai Co., Ltd, a company winning wide acceptance and remarkable success in today’s electrical appliances market, operates a policy of sincerity in doing business to ensure highest benefit and satisfaction of its customers. Sony is one of the most recognised global brands for consumer electronics thanks to its legacy of remarkable innovation and quality.
The Sony Group recognises that its businesses have direct and indirect impact on the communities in which we operate. Find out how Sony is contributing towards being a positive global citizen.
With the goal of making a positive impact in the lives of the communities in which we operate in, our people at Sony are actively engaged in a myriad of activities.
Discover the diverse and interesting career opportunities available at Sony that offer you professional growth and success.
4K OLED
Whatever you're watching, you'll see it upscaled close to 4K quality thanks to our unique Cognitive Processor XR™. You'll also enjoy striking contrast on our OLED screen that's expertly controlled by our unique technology to deliver real life depth and pure blacks in every scene.
Cognitive Processor XR™
Take vision and sound to the next level with Cognitive Processor XR™. Our revolutionary processor on Sony BRAVIA XR™ TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analysing images to give real life depth, extraordinary contrast and beautifully vivid colours.
XR OLED Contrast Pro
XR OLED Contrast Pro boosts colour and contrast in bright areas for exceptionally realistic pictures defined by absolute pure blacks and peak brightness. With a temperature sensor [1] and high luminance panel [2], this OLED TV utilises our Cognitive Processor XR™ to detect screen temperature and precisely control light so pixels in bright areas are illuminated simultaneously.
XR Triluminos Pro
Powered by our Cognitive Processor XR™, XR Triluminos Pro enables A90K to access over a billion colours and reproduce each one with the subtle differences seen in the real world. Together with our wide colour gamut panel and human-centric processor, it can detect colour from saturation, hue and brightness to deliver natural shades in every detail.
XR HDR Remaster
With XR HDR Remaster, this TV can detect each object on screen, analyse its colour and adjust contrast for even more realistic pictures. Object-based processing, powered by BRAVIA XR, takes precision to a whole new level by adding adjustment of hue, saturation, brightness, motion vector, bandwidth and more. The result is exceptionally real scenes with greater depth, lifelike textures and natural colours.
XR 4K Upscaling
With XR 4K Upscaling, you'll enjoy entertainment close to 4K quality, whatever the content or source. Our Cognitive Processor XR™ accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures.
4K XR Super Resolution
XR Super Resolution detects individual objects in a picture and reproduces virtually real world textures on screen. Our BRAVIA XR processor precisely analyses and processes data to power 4K pictures with four times the resolution of Full HD to enrich scenes with real world detail and texture.
4K XR Smoothing
XR Smoothing creates smooth, natural 4K pictures as you watch, without the “banding” that can occur on other TVs. Scenes are reproduced with thousands of tones, shades and gradations, making them look incredibly real.
XR OLED Motion
Powered by our Cognitive Processor XR™, XR OLED Motion combats blur by detecting and cross analysing key visual elements on successive frames. It creates and inserts extra frames between the original ones so you can enjoy smooth and clear action, even in fast-moving sequences.
Beautiful colours from any angle
Watching TV from the sides is now as satisfying as from the centre. Our self-illuminating OLED panel keeps colours consistent and true, wherever you're watching.
4K/120fps
Get the edge on the competition with BRAVIA. With HDMI 2.1, you can get an up to 120fps framerate on compatible games, so you can take on any challenge in shooting, sports and high-performance games with near instant on-screen action. You'll also enjoy ultra-smooth gaming with reduced input lag of 8.5ms with 4K/120fps and dedicated Game Mode.
Auto Low Latency Mode
With Auto Low Latency Mode in HDMI 2.1, BRAVIA recognises when a console is connected and powered on, and automatically switches to low latency mode. You'll enjoy smoother, more responsive gameplay – vital for fast-moving, high-intensity games.
Variable Refresh Rate
With a Variable Refresh Rate in HDMI 2.1, BRAVIA avoids stuttering delays and screen tearing. This TV dynamically adjusts the display refresh rate to match the variable frame rates of the gaming device for smoother gameplay.
Auto HDR Tone Mapping
With Auto HDR Tone Mapping the HDR settings will be optimised instantly during your PS5™ console’s initial setup. Your PS5™ automatically recognises individual BRAVIA TV models and selects the best HDR setting for your TV accordingly. So even in high contrast scenes, you’ll see the crucial details and colours in the brightest and darkest parts of the screen.
Auto Genre Picture Mode
BRAVIA automatically switches into Game mode to minimise input lag and make the action more responsive. When watching movies on PlayStation5® consoles, it switches back to Standard Mode to focus on picture processing for more expressive scenes.
Acoustic Surface Audio+
Sound comes directly from the screen with Acoustic Surface Audio+™. Two actuators vibrate, uniquely turning the entire screen into a speaker to create powerful acoustics that move with the picture so you hear realistic sounds with clear and natural dialogue. A centre subwoofer boosts bass for truly immersive cinematic sound at home.
3D Surround Upscaling
With BRAVIA XR™, everything you watch gets the true surround sound treatment. XR Surround virtually creates surround sound from the sides and vertically using just the TV speakers, so you can experience 3D audio without the need for in-ceiling or up-firing speakers. Our BRAVIA XR™ TVs are also compatible with Dolby Atmos®.
Voice Zoom 2
Hear TV dialogue more clearly without turning up the volume. Even if speech is difficult to hear, Voice Zoom 2 detects the type of voice, analyses it and enhances its clarity.
Acoustic Center Sync
When you connect a BRAVIA XR TV to a Sony soundbar, the soundbar reinforces the centre speaker channel for clearer and fuller vocals. This enables sound to precisely match on-screen action for a truly immersive experience.
Ready for 360 Spatial Sound
Tailor your Dolby Atmos® experience by combining our SRS-NS7 wearable speaker with BRAVIA XR™ for spatial surround sound. With selected Sony headphones, you can also enjoy the simulated surround of 360 Spatial Sound using Wireless Transmitter WLA-NS7 (sold separately).
Bluetooth connectivity
Connect Bluetooth® compatible devices to your TV for easy wire free entertainment. Pair your Bluetooth headphones or earphones with BRAVIA and enjoy TV shows and music in your favourite place - without any disturbances or interruptions.
Ambient Optimization
Sit back and enjoy an enthralling viewing experience. Our unique ambient optimisation technology with light sensor automatically adjusts picture and sound to your environment.
Light Sensor
On conventional TVs, brightness stays the same regardless of light in a room, resulting in pictures that are too dark or bright. This TV includes a light sensor that optimises picture brightness to room conditions, boosting brightness in light rooms and reducing it in dark ones so you get the perfect view.
Acoustic Auto Calibration
No matter where you're sitting, this TV detects your position and optimises sound so you'll enjoy the same sound quality as if you're sitting right in front of the TV. Sound can change depending on your room environment. Curtains, for example, absorb sound while objects in front of the TV can disturb the passage of sound, compromising the quality of what you hear. This TV detects objects and reproduces sound that’s enhanced and optimised to your room.
Works with BRAVIA CAM
Connect your BRAVIA XR TV with BRAVIA CAM, sold separately, for an even more immersive viewing experience. BRAVIA CAM recognises where you are in the room and how far you are from the TV, then adjusts sound and picture settings so they're just right. You can also enjoy an array of fun new TV experiences with BRAVIA CAM including gesture controls, video chat and many more.
Google TV
Browse 700,000+ movies and TV episodes from across your streaming services, all in one place and organised into topics and genres based on what interests you.
Voice Search
Find your favourite content faster than ever using the power of your voice. With Voice Search, there’s no more complicated navigation or tiresome typing – you just have to ask.
Works with Apple AirPlay / Apple HomeKit
With Apple AirPlay, you can stream video and audio to your television right from your iPhone, iPad, or Mac. Watch movies and shows from the Apple TV app, your favourite apps, or even Safari. Share your photos with everyone in the room.
Chromecast built-in
Go from your phone, tablet, or laptop to your TV in an instant. With Chromecast built-in, you can cast all your favorite movies, shows, apps, games, and more directly to your TV.
Premium designed remote
We've completely redesigned our remote for effortless control of your TV, day or night. Our new premium remote is easy to use with simplified buttons, a backlight so you can see everything clearly, even in the dark, and a Finder function for quickly locating it by voice if lost. Designed compact in aluminium, this remote has a beautifully refined look and is comfortable to hold in the hand too.
Easy to wipe
Designed with a flush surface featuring lower buttons and a special polyurethane coating, our remote is easy to wipe and keep clean.
Smart remote
All your connected devices can be controlled with our smart remote. One button access to video on demand services brings shows and movies into your room in seconds.
2-way multi-position stand
A versatile 2-way stand with a standard setting that focuses you on the picture or soundbar setting for ideal positioning of your sound system. Thanks to the adjustable stand, you can also use the TV as a gaming display on a desktop.
Metal Flush Surface
The premium metal bezel is extremely narrow so your eyes naturally focus on the picture, not what's around it.
Living Décor
Our Living Decor turns your TV into an essential part of your living space with on screen artwork, personal photos, screensaver themes and clock functions.
BRAVIA CORE
A huge number of movies are included and waiting for you. With BRAVIA XR technology, Pure Stream™ and IMAX® Enhanced, everything you watch is delivered with stunning visuals and expressive sound quality. With BRAVIA CORE calibrated mode, you can watch in the picture settings that the filmmakers intended for their film at home.
Dolby Vision® and Dolby Atmos®
Enjoy cinematic thrills at home. Dolby Vision® brings scenes vividly to life for authentic viewing, while Dolby Atmos® fills the room with immersive surround sound.
Creator Calibrated Mode
Creator Calibrated Mode on BRAVIA XR TVs can optimize picture settings when you watch content on Netflix and BRAVIA CORE. Netflix Adaptive Calibrated Mode further optimizes your Netflix experience according to the lighting conditions of your room, allowing you to enjoy Netflix content in spectacular studio quality, just as the creator intended.
Model year
2022
Dimensions and Weight
48"(47.5")
121 cm
Approx. 1069 x 624 x 59 mm
Approx. 1069 x 629 x 225 mm
Approx. 1069 x 697 x 225 mm
Approx. 1189 x 745 x 190 mm
Approx. 500 mm
Approx. 500 mm
300 x 300 mm
Approx. 13.4 kg
Approx. 16.5 kg
Approx. 21 kg
Connectivity
Wi-Fi Certified 802.11a/b/g/n/ac
2.4GHz/5GHz(for Wi-Fi Direct: 2.4GHz Only)
1(Bottom)
Version 4.2,HID (mouse/keyboard connectivity)/HOGP (Low Energy device connectivity)/SPP(Serial Port Profile)/A2DP (stereo audio) /AVRCP (AV remote control)
Yes
Yes
Yes
1(Bottom)
No
No
Hybrid with S-Center Speaker Input x1(Side, Mini jack)
No
4(1Side,3Bottom)
HDCP2.3(for HDMI™1/2/3/4)
Yes
4K120/eARC/VRR/ALLM
Yes (eARC/ARC)
Yes (for HDMI™3/4)
Yes (for HDMI™3/4)
1 (Bottom)
1(Side)
-
-
1(Side)/1(Bottom)
No
FAT16/FAT32/exFAT/NTFS
MPEG1:MPEG1/MPEG2PS:MPEG2/MPEG2TS(HDV,AVCHD):MPEG2,AVC/MP4(XAVC S):AVC,MPEG4,HEVC/AVI:Xvid,MotionJpeg/ASF(WMV):VC1/MOV:AVC,MPEG4,MotionJpeg/MKV:Xvid,AVC,MPEG4,VP8.HEVC/WEBM:VP8/3GPP:MPEG4,AVC/MP3/ASF(WMA)/LPCM/WAV/MP4AAC/FLAC/JPEG,WEBM:VP9/AC4/ogg/AAC/ARW(Screen nail only)
Picture (Panel)
OLED
3840 x 2160
-
-
-
-
100Hz
Picture (processing)
Yes(HDR10,HLG,Dolby Vision)
Cognitive Processor XR
XR 4K Upscaling
XR TRILUMINOS PRO™
OLED XR Contrast Pro
XR OLED Motion, Auto mode
HDMI™ signal :4096x2160p(24,50,60Hz), 3840x2160p(24,25,30,50,60,100,120Hz), 1080p(30,50,60,100,120Hz), 1080/24p, 1080i(50,60Hz), 720p(30,50,60Hz), 720/24p, 576p, 480p
Vivid,Standard,Cinema,IMAX Enhanced,Game,Graphics,Photo,Custom,Dolby Vision Bright,Dolby Vision Dark,Netflix calibrated
Light
Yes
Yes
Sound (Speakers and Amplifier)
10W + 10W + 5W
Acoustic Surface Audio+
Actuator x 2, Subwoofer x 1
Sound (Processing)
Dolby™ Audio, Dolby™ Atmos
DTS Digital Surround
Room & User Position Compensation
Voice Zoom 2
No
No
3D Surround Upscaling
Standard, Dialog, Cinema, Music, Sports, Dolby Audio
Yes(Sony compatible Soundbar)
Yes
Camera
BRAVIA CAM(Option)
Yes(Camera apps)
Software
Android TV™
Google TV™
16GB
AFRIKAANS,AMH,ARABIC,ASSAMESE,AZE,BEL,BULGARIAN,BENGALI,BOSNIAN,CATALAN,CZECH,DANISH,DEU,GREEK,ENGLISH,SPANISH,ESTONIAN,BAQ,PER,FINNISH,FRENCH,GLG,GUJARATI,HINDI,CROATIAN,HUNGARIAN,INDONESIAN,ISL,ITALIAN,HEBREW,JAPANESE,KAZAKH,KANNADA,KOR,KIR,LAO,LITHUANIAN,LATVIAN,MACEDONIAN,MALAYALAM,MON,MARATHI,MAY,BUR,NOB,NEP,NLD,ORIYA,PANJABI,POLISH,PORTUGUESE,ROMANIAN,RUSSIAN,SOL,SLOVENIAN,ALB,SERBIAN,SWEDISH,SWAHILI,TAMIL,TELUGU,THAI,TGL,TURKISH,UKRAINIAN,URD,UZB,VIETNAMESE,SIMPLIFIED CHINESE,TRADITIONAL CHINESE,ZULU
ARABIC / BULGARIAN / CATALAN / CROATIAN / CZECH / DANISH / DUTCH / ENGLISH / ESTONIAN / FINNISH / FRENCH / GERMAN / GREEK / HEBREW / INDONESIAN / ITALIAN / JAPANESE / NORWEGIAN / PERSIAN / POLISH / PORTUGUESE / ROMANIAN / RUSSIAN / SLOVAK / SLOVENIAN / SPANISH
(Voice Search)Yes/(Built-in Mic)Yes
Yes
Yes
Vewd
Yes (Google Play Store)
Yes
Yes
Yes
Yes
(Analogue)No
Features for PlayStation®5
Yes
Yes
Power and Energy saving
121 cm
48"(47.5")
0.5 W
-
0.0 mg
-
-
-
50/60 Hz
Yes
-
Yes
Design
Metal Flush Surface
Titanium Black
Aluminum Center Plate
Titanium Black
2way position (Standard position/Soundbar position)
IR Remote;Premium Remote
Built-in Tuner
1(Digital/Analog)
-
B/G,D/K,I,M
45.25MHz-863.25MHz(Depend on country/area selection)
DVB-T/T2
VHF/UHF(Depend on country/area selection)
-
-
-
Accessibility
Yes
Yes
Subtitle
Yes
Yes
Yes
Accessories
Camera Unit(CMU-BC1);Wallmount Bracket (SU-WL450(Terminal access limitation), SU-WL850(Depends on usage of terminal))Depends on country selection
1. Prices indicated refer to Suggested Retail Price which includes VAT and may change from time to time without prior notice.
1. Prices indicated refer to Suggested Retail Price which includes VAT and may change from time to time without prior notice.
2. Points indicated is based on purchase amount and may change from time to time without prior notice.